The Localization Podcast

Her first year in sales she did $456,000. The next year - $4.5 million. What's the secret to increasing your sales 10X? Meet Véronique Özkaya, a seasoned leader driving the sales and marketing for high growth organizations.

This interview is a masterclass on sales and customer relationships. Why is a salesperson like an orchestra conductor? How do you change your organization's mindset to be fully customer-centric? Learn in this video where we also discussed:

What are the opportunities for localization companies during the crisis

This is episode 26 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Véronique Özkaya.

If you want to see our beautiful faces, head to YouTube https://www.youtube.com/watch?v=jBHumlIagMM&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

Did you know you can be socially responsible as a translator? I never thought of it... until I spoke with Monica Pasin, the Head translator at Favella Translations in Singapore. As a specialist in fashion and luxury translations, she'll think twice before accepting any job for the fast fashion industry.

Why is translation style so important? What are the challenges of working as a medical interpreter in the UK? Is teaching a good idea if you don't want to translate full-time? Find out in this episode and learn about:

This is episode 25 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Monica Pasin.

If you want to see our beautiful faces, head to YouTube https://www.youtube.com/watch?v=ydcqrsnyI-k&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

MT is getting better each day... what is the future for translators? Oksana Tkach, the CEO of Metamova, is working on a solution where translators and AI work in harmony. Inspired by blockchain, she shares her idea of a distributed network with MT that belongs to no one.

Oksana is also an expert on NLP. Here's your chance to learn more about natural language processing and its practical application in localization. We also discussed:

This is episode #24 of my speaking / social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

You don't have to be a people person to run a successful business. László Kovács, the general manager of TEK Localizations, has been running a Hungarian translation company for over 20 years. He's an outsider.

László is also a funny guy as you'll hear in this interview. We discussed the following topics:

This is episode #23 of my speaking / social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

What do translation and porn have in common? What are the signs of a good project manager? What makes the relationship between a freelancer and project manager more personal? Also, #MT. 

This is part 2 of my interview with Vegh Fruzsina Judit, my favorite Hungarian translator :) But hey, there's more:

This is episode #22 of my speaking / social interaction practice, also known as the Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

"All translators are weirdos"... After a short break, The Localization Podcast returns with my first guest Vegh Fruzsina Judit. A seasoned Hungarian translator and proofreader. 

Our conversation took more than 2 hours, so we decided to split it into two parts. In this first part, we cover the following topics:

This is episode #21 of my speaking / social interaction practice, also known as the Localization Podcast :) #localization and #translation insight delivered to you by the power of voice. 

Thank you for listening and enjoy :)

Airbnb is one of the few global products that's not banned in China. That means they have to get their localization right in order to compete with local alternatives like tujia.com or xiaozhu.com. Starting with a name change to "Abiyang", listen to what the team at Airbnb China has done.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localization Live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #20 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://www.msn.com/en-us/news/markets/airbnb-china-president-localization-is-key-if-we-want-to-be-successful-in-the-country/ar-BBWZp8M

Thank you for listening and enjoy :)

Translation memory has been with us for almost 30 years. It saves time, money and improves consistency. However, the quality of adaptive neural machine translation is getting better. Soon, the NMT will offer better output than matches below 95%. Is this the end of Translation memory as we know it?

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localization Live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #19 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://www.forbes.com/sites/forbestechcouncil/2019/11/08/the-death-of-translation-memory-in-localization-three-key-takeaways-and-key-advice

Thank you for listening and enjoy :)

There are many translators out there... and the AI is coming too, I've heard. How will you survive? Learn how to stand out and increase the value you're offering to your customers. The translation is not only about translating words.

Big fail. Here's a list of 20 car names that make people laugh or even worse, p*ss them off. Globalization at it best :) 

Building brand affinity, expanding to new markets, mergers and acquisitions. Just a few of the benefits of localized marketing.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #18 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://hayataki-masaharu.jp/5-overlooked-elements-of-web-content-translation-that-makes-successful-localization/; https://www.carthrottle.com/post/49rx9gg/; https://www-shutterstock-com.cdn.ampproject.org/c/s/www.shutterstock.com/blog/businesses-localize-global-content/amp

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=p3k62tIOxAk&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

Vendor manager or not, deciding between in-house or outsourced translation team is not easy. Torjoman lists the pros and cons with a definite bias towards using translation vendors. Lucky for you, I tear it apart and offer more insight. Who is right?

Another topic: Discover the Zoo ecosystem for media localization.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #17 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://torjoman.com/blog/business/in-house-translation-vs-outsourced-translation-pros-and-cons/; https://www.zoodigital.com/news/reimagining-localization-for-global-ott-distribution

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=xO4yGkwxOgs&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)