The Localization Podcast

The Localization Podcast

By Localization AcademyBusinessManagement
Download on the App Store

The Localization Podcast episodes

  • On Localization Consulting And Optimization - Hüseyin Mergan From Sony #32

    Working as an in-house localization consultant is rather unusual. Hüseyin Mergan created this position for himself at Sony. What is localization consulting about?

    You can learn that in this interview with Hüseyin, a man of curiosity. Are you curious about what else we discussed?

    ▪ What does a localization consultant do

    ▪ How can you optimize processes
    ▪ How to do a proper Root Cause Analysis
    ▪ What can Lean Six Sigma do for localization
    ▪ What is RPA?
    ▪ Basics of the Pomodoro technique
    ▪ Robots optimizing... marriage?!

    This is episode 32 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hüseyin Mergan.

    If you want to see our beautiful talking heads, head to YouTube https://youtu.be/4r8sFNptwgw

    Thank you for listening and enjoy :)

    1 hr 20 min
  • Memsource And Its AI Innovations - David Čaněk From Memsource #31

    This is the journey of David Čaněk and Memsource. Founded in 2010, the company recently sold a majority stake to a private equity firm. What will be the future of Memsource?

    Find out in this interview with David, the CEO of Memsource. We also talked about:

    ▪ What does "Memsource" even mean

    ▪ Why the company invests into AI innovations
    ▪ The future of AI beyond MT
    ▪ What differentiates Memsource from others
    ▪ What are "Non-translatables"
    ▪ Why do we have so many MT engines
    ▪ The biggest failure of Memsource
    ▪ Company run by... a coder?!

    This is episode 31 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with David Čaněk.

    If you want to see our beautiful talking heads, head to YouTube https://youtu.be/wzNGmsMwvng

    Thank you for listening and enjoy :)

    1 hr 28 min
  • Localization News: Adapting The Copy and UX/UI Design #4

    In this episode, we discussed this localization news: Why you should want your localization team to change your copy; UX/UI design across cultures - USA & Japan.

    The localization news is back! This time I was joined by Vera Richards (Akorbi) and Ilan Bloch (Baguette Translations) to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

    Sources:

    • Medium - https://medium.com/booking-writes/why-you-should-want-you-localisation-team-to-change-your-copy-246758c00a54
    • Grio blog - https://blog.grio.com/2020/06/uxui-design-across-cultures-usa-japan.html
    • Thank you for listening and enjoy :)

      1 hr 13 min
    • Introduction To Game Localization - Michael Souto From Localize Direct #30

      Are you a fan of video games? Ever wondered how games are made and then localized? In this episode, Michael Souto will share with you the challenges of game localization.

      Michael knows the industry from both sides. He produced the Commandos series (my favorite genre) and currently works as the Business Development Director at Localize Direct.

      Learn more about game localization and how the team at Localize Direct made the process easier. We also discussed:

      ▪ How localization interferes with different stages of game development

      ▪ What should you translate first on a limited budget
      ▪ The trouble of localizing names for Commandos
      ▪ How to use pseudo-localization for game localization
      ▪ Why is QA important for Games As A Service
      ▪ Do you have to be a gamer to work in game localization?
      ▪ What is Gridly, the upcoming CMS from Localize Direct?
      ▪ OCD from... a bowl?!

      This is episode 30 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Michael Souto.

      If you want to see our beautiful talking heads, head to YouTube https://youtu.be/qFpSkvsfZEQ

      Thank you for listening and enjoy :)

      2 hr 18 min
    • Localization News: Leadership During The Pandemic, Measuring Our Impact #3

      In this episode, we discussed this localization news: Management Mantras That Make A Difference; 10 Simple Ways to Measure Localization Impact.

      The localization news is back! This time I'm not alone, I was joined by Véronique Özkaya and Hüseyin Mergan to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

      Sources:

      • Positive Psychology News - https://positivepsychologynews.com/news/fiona-parashar/2014051628791
      • born to be global - https://borntobeglobal.com/2020/06/16/10-simple-ways-to-measure-localization-impact/amp/
      • Thank you for listening and enjoy :)

        1 hr 22 min
      • How To Make Community Localization Work - Jeff Beatty From Mozilla #29

        Community localization means free translations... right? Not so fast. Before you make a decision, listen to Jeff Beatty - Senior Head of Localization at Mozilla.

        Mozilla products are localized into 200+ languages thanks to their global community of localizers. How do you make community localization work? Learn in this episode where we also discussed:

        ▪ How to manage quality with a crowd

        ▪ Incentives for the community
        ▪ Why can community localization get more expensive
        ▪ Gamification and why Jeff hates leaderboards
        ▪ How to make partial localization viable
        ▪ Democratization of MT
        ▪ Standing in a corner... laughing?!

        This is episode 29 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jeff Beatty.

        If you want to see our beautiful talking heads, head to YouTube https://youtu.be/4KDrZNXpkjI

        Thank you for listening and enjoy :)

        1 hr 39 min
      • Localization News: How To Pay Translators, ROI, Facebook's Stupid AI #2

        In this episode, we discussed this localization news: Why We Shouldn't Use Word Count Alone For Professional Translation Services; Facebook's Artificial Intelligence Robots Shut Down After They Start Talking To Each Other In Their Own Language.

        The localization news is back! This time I'm not alone, I was joined by Oksana Tkach and Catherine Christaki to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

        Sources:

        • born to be global - https://borntobeglobal.com/2020/06/04/professional-translation-services/
        • Independent - https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-artificial-intelligence-ai-chatbot-new-language-research-openai-google-a7869706.html
        • Thank you for listening and enjoy :)

          1 hr 40 min
        • How To Manage A Successful Team - Vera Richards From Akorbi #28

          From Localization Engineer to Program Director in 5 years. That was the rapid career of Vera Richards after leaving Microsoft. Today she's the VP of Localization at Akorbi and she'll share with you how to manage a successful team around the world.

          Since we both worked for Moravia, we HAD TO reminisce about the "good old days". You'll get to know a few people from that era. (Yes, I'm getting old) 

          But - the meat of our interview was team management. In this episode you will learn:

          ▪ How to manage teams and gain their trust

          ▪ What motivates people
          ▪ Akorbi's rockstar system
          ▪ Balancing strengths and weaknesses
          ▪ Why keeping your word matters
          ▪ Becoming a friend with your team - yes or no
          ▪ How to deliver negative feedback
          ▪ Paralyzed by... typos?!

          This is episode 28 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Vera Richards.

          If you want to see our beautiful faces, head to YouTube https://youtu.be/aXdMF3yeMxY

          Thank you for listening and enjoy :)

          2 hr 5 min
        • Localization News: Marketers Hating, Internal PMs, Gender Bias #1

          In this episode, we discussed this localization news: The Reluctant Marketer’s Guide to Localization; Why you might need an internal Localization PM?; Google Fixes Gender Bias in Google Translate (Again).

          The localization news is back! This time I'm not alone, I was joined by Monica Pasin and Kevin Shen to discuss what's happening in our industry. Casual and authentic discussion with little editing.

          If you want to see our beautiful faces, head to YouTube https://youtu.be/qR6hx4PbfVw

          Sources:

          • born to be global - https://borntobeglobal.com/2020/05/21/the-reluctant-marketers-guide-to-localization/amp/
          • yolocalizo - https://www.yolocalizo.com/localization/2020/5/17/why-you-might-need-internal-localization-pms
          • slator - https://slator.com/machine-translation/google-fixes-gender-bias-in-google-translate-again/
          • Thank you for listening and enjoy :)

            1 hr 37 min
          • Innovation Through Continuous Localization - Patricia Paladini Adell From Paladini Global #27

            Innovation. Automation. Technology. How does localization look like when these are not just empty marketing phrases? Patricia Paladini Adell will share with you how it is to have innovation as your main responsibility.

            Patricia helps companies reach continuous localization with the Shift Left approach. Why do you need to think like a developer, salesman, and project manager? Find out in this episode where we also discussed:

            What is continuous localization using Shift Left approach

            Reducing internal localization team from 120 to 9 people
            Why traditional LSPs need to reinvent themselves
            Innovation in educating internal teams - create heroes and villains!
            Teaching developers to write better for machine translation
            How to optimize your query management
            Planning the day in a... swimming pool?!

            This is episode 27 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Patricia Paladini Adell.

            If you want to see our beautiful faces, head to YouTube https://youtu.be/C0MkMvI10Ok

            Thank you for listening and enjoy :)

            1 hr 52 min

          About The Localization Podcast

          From the publisher's feed

          "Once you stop learning, you start dying" - Albert Einstein.