The Localization Podcast

Often neglected, a proper Internationalization makes Localization easier. And cheaper too - the sooner you discover an issue, the less it costs to fix it. Here are 17 tips from Nimdzi on what to consider when you want to get the internationalization right.

More topics:

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Catch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #16 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://www.nimdzi.com/internationalization-5-steps-to-prepare-a-game-for-localization/; https://www.gala-global.org/publications/will-localization-be-key-delivering-true-hyper-personalization-ecommerce; https://www.martechadvisor.com/articles/ads/the-state-of-localized-programmatic-why-marketers-need-to-adopt-a-personalized-digital-strategy

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=JRKesDgqllw&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

What are the common localization strategy risks you'll be facing? Templatizing, wrong scope, being reactive, one-size-fits-all approach. An article from RWS Moravia comes with a few tactics to tackle these.

More topics:

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Catch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #15 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: RWS Moravia blog - https://www.rws.com/insights/rws-moravia-blog/five-localization-pitfalls-and-how-to-avoid-them/; Wolfestone blog - https://www.wolfestone.co.uk/blog/how-international-fashion-brand-zara-became-a-localisation-leader/; Level Up Translation blog - https://www.leveluptranslation.com/single-post/how-to-create-a-perfect-game-localization-kit

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=b5nNy1wskEU&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

Can you imagine translating with no source text? Monese is trying a new approach to localization. Translators take on a hybrid role of copywriters and are not limited by the source text. Can this work? 

More topics: How what3words localized their unique app; How to ensure you're getting good quality?

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. Full transparency, no bullshit. Catch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #14 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: Nimdzi - https://www.nimdzi.com/goodbye-source-text/; Medium - https://medium.com/@what3words/5-ways-to-create-a-global-app-with-a-local-feel-3da5a21ed5d1; LinkedIn - https://www.linkedin.com/pulse/tips-translation-buyers-how-ensure-you-getting-good-quality-sexton/

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=xdqwcMQIWxc&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

Vendor managers play a key role in the success of your operations. After all, it's mostly your network of freelancers and agencies that does the heavy lifting. How to keep your external partners engaged and happy? Treat them as your own. Listen NOW at 21:07.

More topics: Localization supply chain trends. How localization marketing can boost your... everything

This is episode #13 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

You can also watch the podcast on Youtube https://youtu.be/xnNLL0Cm1n4

Thank you for listening and enjoy :)

Marie Kondo is a Japanese organizing consultant and author. How did she conquer the US market while staying true to her Asian roots? Learn about Marie Kondo's localization strategy and how she adapted her character for Netflix. Listen NOW at 32:03.

But that's not all! This episode is PACKED with interesting content about localization and my comments: How machine translation helps big and small businesses around the world. How to evangelize localization in your organization. SDL finally releases Language Cloud. Localization insights from Airbnb. Understanding a typical Chinese netizen

This is episode #12 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Netflix hit the nail on the head with Money Heist. TV series produced originally in Spain now celebrates success around the world thanks to localization. What are the other streaming giants like HBO, Amazon and Viacom doing about it and why is everyone moving to Spain?

More topics: How Spotify localized content for the Indian market. LSP lengoo raises EUR 6M to compete with Lilt and Unbabel.

This is episode #11 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Enjoy!

India has 22 official languages and 637 million Internet users, according to a report from KPMG. You can't expect to dominate the Indian market with English and Hindi localization only. Learn about the 4 digital user profiles and their language preferences. How to start testing the waters of Tamil, Bengali or Telugu? 

More topics: the next level of localization in consumer markets, an article from Harvard Business Review. A new startup Lang, coming straight out of Y Combinator, is here to make continuous localization easy for engineers. Are we going to start localizing podcasts?

This is episode #10 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Enjoy!

Unbabel analyzed the patterns of post-editors. Can we do the same for localization project managers? Are PMs in danger of being replaced by AI? And how does the personality change the game and why is nobody paying more attention to it? HR sucks... Listen NOW at 07:45.

The second part is about Facebook's patent to measure machine translation quality. It's a great example of using crowd and users to judge the quality. The majority of the industry still relies on the opinions of a few individuals - wrong! We need to go deeper and be more contextual as the lord Gary V teaches. Opportunity detected...

This is episode #9 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Enjoy!

What does a localization engineer do and why it's important to have one on your project? I started my localization career as an engineer in Moravia, you'll hear my experience and what it was like. 

More topics - The benefits of multilingual chatbots, A new dubbing community app Produb, The difference between hiring freelance translators and translation agencies, How to localize your translations.

This is episode #8 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Enjoy!

Do you want to increase the ROI of localization? Which market will be your next and which content should you localize? Stop guessing, start experimenting. Build your global marketing strategy around constant testing and evaluating data.

This is episode #7 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources:

Enjoy!