The Long Game

In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership. 

She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment. 

The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Trinity encourages a more creative and friendly approach to B2B marketing and shares UserGems' current focus on lead generation and building trust through social proof.

Topics

• Deciding Priorities as the First Business Hire
• Alignment Across Functions
• Efficient Growth and the End of Spray and Pray
• Content Syndication and Experimentation
• Building a Marketing Program from Scratch
• The Importance of Fresh Perspective in Marketing
• The Importance of Understanding Target Markets in Marketing
• The Multithreaded Ads Experiment
• Targeted Advertising on LinkedIn
• Work-Life Balance and Finding Your Own Balance
• Imposter Syndrome and Overcoming It
• LinkedIn vs. Twitter

Show Links

• Visit Usergems
• Connect with Trinity Nguyen on LinkedIn
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.

Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.

Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.

Topics

• The Approach to Joining New Companies 
• The importance of clear communication and building partnerships
• The concept of community 
• Creating a hybrid community
• The shift towards smaller, more intimate events 
• The return of face-to-face interactions in marketing 
• Expanding marketing capabilities 
• Brand campaign to change positioning
• Social media as a driver for business growth 
• The power of effective communication 

Show Links

• Visit Crowdriff
• Connect with Kash Miah on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience.

Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model. 

She also shares her experience building the marketing function at Chameleon, making website optimizations through experiments, and the unique features and integrations offered by Chameleon's platform.

Topics

• The team structure
• Transitioning from SEO-focused content to problem-solving content
• Culture of no more fluff in content
• The role of content in product-led growth
• The importance of foundational boring basic things
• Optimizing and personalizing website content
• The website experiment
• The benchmark report
• Abstracting away features
• The trust thing and being a good manager

Show Links

• Visit chameleon.io
• Connect with Kirsty Finlayson on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas. 

They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. They also discuss the misconception that companies need to create viral and entertaining content to succeed in marketing, emphasizing the importance of mastering the basics and creating quality content that is relevant and helpful to the target audience.

They also touch on the subjective nature of content quality and the importance of subject matter expertise and tone of voice in content creation. The conversation concludes with a discussion about different types of marketers and their characteristics.

Topics

• The concept of content quality
• The tendency to chase after new ideas in marketing
• The importance of focusing on the basics of marketing
• The responsibility of companies to advocate for starting with the basics
• Defining quality content and having a sense of taste
• Establishing a vision and exclusionary 
• Creating a checklist for quality
• The importance of subject matter expertise in content
• The role of tone and voice in content quality
• Defining objective criteria for quality content
• The importance of defining tone in outsourced content
• Guidelines for tone of voice in content creation
• Differentiating between being kind and being nice
• Demand Generation and Growth Marketers

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, we are joined by Lani Assaf, a startup marketer and marketing lead at Maven. We delve into various topics including user psychology, behavioral design, marketing, learning, and education. Lani shares her background as a dancer and how it influences her approach to marketing. 

Lani emphasizes the importance of understanding the customer's journey and motivations, and they explore the impact of cohort-based courses versus self-guided courses on completion rates and also touch on the role of storytelling in marketing and the importance of setting goals and accountability in the learning process. 

The conversation concludes with insights on prioritization, low-hanging fruit in marketing, and Lani's career choices.

Topics

• The Definition of Lifecycle Marketing 
• The Foundational Layer of Lifecycle Marketing 
• The Power of Cohort-Based Courses 
• The Effectiveness of Active Learning 
• Just-in-Time Learning vs. Aspirational Learning 
• Imposing Accountability and Goals in the Learning Process
• Marketing as Storytelling 
• The Concept of Storytelling in Marketing 
• The Importance of Impact Over the Effort in Growth Teams 
• Low-Hanging Fruit and Competitive Advantage 
• Infusing AI-Powered Recommendations 
• Asking for Help
• Changing Your Mind 

Show Links

• Visit Maven
• Connect with Lani Assaf on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this podcast episode of Kitchen Side, Alex Birkett, Allie Decker, and David Khim,  founders of Omniscient Digital discuss various topics related to marketing. 

They start by exploring the idea that creating demand is not always effective for startups and small businesses, and it's often better to meet people where they are and provide solutions to existing problems. They also touch on the concept of creating a new category or terminology to differentiate a product or service.

The conversation then shifts to the importance of understanding the dichotomy between creating demand and capturing demand, and the challenges of reaching customers at different stages of awareness. They discuss the role of educational content, the effectiveness of different marketing tactics, and the challenges of building a strong brand in the B2B landscape.

Topics

• Creating Demand vs. Capturing Demand
• Creating New Problems and Demand
• Educational Content in B2B Marketing
• The Importance of a Cohesive Content Program
• Content Promotion and Distribution
• The Complexity of Gartner Charts
• Blaming Marketing for Core Business Problems
• The Barbell Strategy
• The Meetup Strategy
• Thought Experiments and Looking Backward
• Connecting with People on New Platforms
• The Shift Towards Niche Communities

Show Links

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building. 

The conversation touches on alternative platforms, data security concerns, and the potential fragmentation of the internet. We also discussed the stages of platform development and the importance of finding meaning and purpose in work.

Topics

• The Changing Nature of the Internet
• The Birth of a New Internet
• The return of niche spaces 
• The appeal of decentralized platforms 
• The lack of new voices and opportunities on Threads 
• Stage progression of platforms 
• Content distribution strategies 
• The "So What" Framework 
• Writing for a Skeptical Reader
• Finding joy and purpose in work during difficult times

Show Links

• Visit Kalyna Marketing
• Follow Mariya Delano
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it.

 Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies. 

The episode concludes with a discussion on thought leadership and the evolving role of a content marketer.

Topics

• The Evolution of Content Marketing
• Content Overload and Credibility Concerns
• Building a Media Company as a B2B Marketing Team 
• Streamline Processes for Efficiency 
• Building Content Strategy from Scratch 
• Thought Leadership vs. SEO Content 
• Building a Clear Content Strategy 
• Creating a Strategy Deck 
• The Role of a Content Marketer 
• The Importance of Execution in Strategy 

Show Links

• Visit Vanta
• Connect with Jenny Thai on LinkedIn
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company. 

He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates itself in a competitive market. 

He also discusses their marketing strategy, including content marketing and conversion tactics. Peter emphasizes the importance of data-driven decision-making and the potential for algorithms to assist in analyzing and interpreting data. 

Topics

• Data-driven Decision-Making
• Forecasting and Seasonality
• The Marketing Side and Content Strategy
• Using Podcasts for Marketing
• The Differentiation Challenge
• Unique Value for Marketing Agencies
• Building a Software Company with Discipline
• Operational Cadence and Management Culture
• Focus on Strategy and Innovation
• Building a Blue Ocean Strategy

Show Links

• Visit Databox
• Connect with Peter Caputa on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of Kitchen Side, Alex Birkett, Allie Decker, David Ly Khim, and together with our managing editor Samuel Lund, discuss the importance of not taking everything at face value and going back to basics.

They also delve into the importance of quality in content and how it can be subjective and variable depending on the audience. They discuss the use of process maps as a tool for understanding how work gets done and improving efficiency. And they offer insights into human behavior and motivation, emphasizing the need to look beyond surface-level trends and focus on tried and true methods.

Overall, this episode provides valuable lessons on leadership, communication, and maintaining expected standards and pace.

Topics

• The Shortcomings of Following Influencers
• The Value of Email Lists 
• The Importance of Email Marketing
• Process Mapping 
• Mapping a Process 
• Hard Truths of Leadership 
• Leadership Communication
• Hypocrisy in Leadership

Show Links

• Connect with Samuel Lund on LinkedIn
• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/