The Long Game

Partnerships can make or break a business.

In this episode, we are joined by Barrett King, currently the Senior Manager-Global Go-to-Market Strategy, Partner Ecosystem at HubSpot. He is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels. 

Barrett emphasized the importance of studying partners and their impact on the customer experience and using that data to measure success. He discussed the importance of partnerships in business and how they can benefit both parties involved and also shared their advice for anyone who is hesitant to ask for help or feedback, encouraging people to just go ahead and ask, as most people are willing to help and share their knowledge.

If you want to learn more about the importance of partnerships in business and how to build successful partnerships, be sure to check out this episode!

Topics

• Evolution of inner voice
• The value of being a generalist
• From design to tech and partnerships 
• Reinvention point
• Better Together 
• Partner Programs 
• Types of Partnerships 
• How to validate your product 
• Why you should give your product away to early adopters 
• Partner Market Fit
• Science of Scale
• Customer-Centric Approach 
• Partnership success metrics 
• Customer-centric partnerships
• Active listening in partnerships
• Just go do
• Do first

Show Links

• Checkout Hubspot Website
• Connect with Barrett King on  LinkedIn
• Connect with David Khim on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue?

You're not alone. 

In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They also discuss the challenges of becoming a good manager and the lack of resources available for first-time marketing managers.

David Fallarme suggests that individuals should focus on one or two games that align with their values and strengths, rather than trying to play all of them. This approach allows you to structure your career in a way that is meaningful and fulfilling, while also maximizing your potential for success.

The conversation covers a range of interesting topics related to marketing and leadership, including the importance of constraints in startup execution, the Ideal Customer Profile, and the different "games" people play in their careers.

Topics

• Choosing Not to Specialize
• Playing the Job Title Game
• Switching from B2C to B2B 
• The Trap of Industry Hiring 
• Breaking Down the Barrier of B2B Marketing 
• On Deck Growth and Layoffs 
• Advising Startups on Marketing 
• The transition from zero to one
• Marketing Priorities for Startups
• Business Model and Go-to-Market Constraints
• Enterprise Buying Cycle
• Marketing during a Downturn 
• Process for Dealing with Getting Laid off 
• Realizing that 80% of Marketing is Not Marketing
• The Need to Follow and Learn from Non-Marketing Professionals
• Communication as a Key Skill 
• Personal Values and Career Choices 
• Using Games to Manage a Team 
• Building a System to Turn People into A-players

Show Links:

• Connect with David Fallarme on  LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Are you looking for some valuable insights on marketing and community building?

In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals.

Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capital, an early-stage B2B fund, and also writes MKT1 Newsletter, and teaches Marketing Leadership courses. 

With her background in marketing, Emily shares insights on marketing strategies for startups. She also discussed her experience in marketing and community building, sharing tips on setting goals and testing new strategies. She stressed the need for a targeted approach to marketing and the importance of understanding the audience's behavior and pain points.

The conversation also discusses the importance of understanding the audience, market, and product and setting impact-focused goals rather than quantity-focused goals.

Topics

• Marketing evolution
• Marketing in early-stage startups 
• Early Marketing Career 
• Building Marketing Teams
• Importance of Marketing for Startups 
• Hiring Sales vs. Marketing
• Marketing as an Accelerant 
• Understanding Your Audience 
• Marketing Advantages 
• Targeting the Right Audience
• Setting Marketing Goals, Long-Term Project Goals, Foundational Goals, and Project Goals for Marketing 
• Importance of Quality in Marketing
• Trusting Your Gut

Show Links

• Check out MKT1 Capital & Community
• Connect with Emily Kramer on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The marketing world is being impacted by AI advancements and the upcoming Google Search Generative Experience (SGE), prompting discussions on how to prepare and adapt without relying on speculative predictions. The rise of generalists in the business world may be a result of the increasing complexity and interconnectedness of technology and marketing.

In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss the possible effects of AI on marketing. The conversation highlighted the importance of not relying on speculative predictions, but rather focusing on tangible plans and strategies to stay ahead of the curve.

The conversation recognized the importance of staying informed about AI advancements and their potential impact on the marketing world. They emphasized the need to adapt and update strategies as technology progresses, in order to remain competitive and effective in the industry.

They also explore the impact of the Internet and technology on social behavior and society, discussing the balance between convenience and friction in the ever-evolving digital landscape.

If you want to hear more about our conversation, make sure to tune in to the full episode.

Topics:

• Speculation vs Preparedness
• Diversifying Content
• Google's Gen AI Results
• Reducing Human Interaction
• Content growth agency
• Over-optimizing for a channel
• Balancing Specialization and Humility
• Exposure to Other People's Opinions
• Marketing Leaders' Views on AI
• Importance of Seeking Different Viewpoints

Show Links: 

• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing. 

Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.

He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders. 

The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing like a media company.

Topics:

• Programmatic SEO Marketing 
• Enneagram Three Strengths and Weaknesses 
• Managing Time and Energy
• Working on what's exciting
• The Difficulty of Content Creation 
• Building momentum for Swipe Well.
• Programmatic SEO Strategies
• Programmatic SEO and Generative AI
• Technical Foundations for Programmatic SEO 
• Programmatic SEO VS Marketing Like a Media Company
• Content as the Cornerstone of Marketing
• Building Trust through Media Personalities
• The Risks of Building Social Thought Leaders
• Retention and Incentivization 
• The Modern Environment of Media Companies 
• Journey to self-discovery 

Show Links

• Visit Swipe Files and SwipeWell
• Connect with Corey Haines on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Have you ever wondered about the impact of AI on content creation and marketing?

This podcast episode features an interview with Ben Pines, Director of Content at Wordtune, discussing generative AI, SEO, content creation, and the changing landscape of search behavior. 

Ben Pines is a seasoned content marketing expert with over 15 years of experience in the field. 

Ben's most notable role was as the Head of Content at Elementor, a popular website builder for WordPress. During his time there, he was responsible for creating and managing the company's content strategy, which helped grow their user base and establish Elementor as a leading player in the website builder market.

Currently, Ben is the Director of Content at Wordtune, an AI-powered writing tool that helps users improve their writing skills. In this role, he is responsible for overseeing the company's content marketing efforts and ensuring that their messaging resonates with their target audience.

Ben is also a frequent speaker at digital marketing conferences and a contributor to various industry publications. He is known for his expertise in content marketing, SEO, and digital strategy.

Overall, Ben provides insightful perspectives on the future of content creation and marketing. It highlights the importance of staying up-to-date with the latest trends and technologies while also valuing human creativity and personal touch.

Topics

• Differentiation in the Generative AI Space
• The Purpose of Content
• Limitations of AI in Writing
• Changes in search and marketing strategy
• Future of AI-generated search results
• Marketing strategy and diversification
• Using AI tools for content creation
• Iterative Process for Better Results
• Versatility of Content Creators
• Being Kind in Business 
•  Productivity Hoax 

Show Links

• Connect with Ben Pines on LinkedIn and Twitter
• Visit Wordtune
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

https://beomniscient.com/podcast/

Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just about coming up with new ways of doing things; it's about using those new approaches to solve problems or make improvements to current processes.

In this episode, host of the Long Game podcast Alex Birkett together with Jay Acunzo discuss the benefits of having a content calendar and a self-renewing system to prevent writer's block and improve creativity.

Jay Acunzo who is a powerful voice in the marketing industry and an evangelist for creativity,  helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift. " He worked on continent HubSpot as well as the next few ventures, and today he's an author of the great book Breaking the Wheel Show, host of the Unthinkable Podcast, and Brand Consultant, discussing various topics related to creativity and content creation.

The conversation highlights the importance of discipline, creativity, and authenticity in content creation, encouraging individuals to find their unique voice and approach They emphasize the importance of creating content that resonates with the intended audience and embracing rigor and care in the creative process. 

Topics

• Lessons Jay Learnt To Get the Roots of Someone’s Personality
• Going in a Story You Know and Coming Out Portraying the Deepest Meaning
• What Mediocre vs Great Looks Like
• How To Find Writers Who Care
• Non-Response Buyers
• ChatGPT Content
• Developing Posture in the Age of AI
• Practice in Content Creation
• Quote on Quote Niching Down vs Composite of a Person
• What Makes Jay Passionate About Empowering Creativity and Creativity

Show Links

• Visit The Long Game for more amazing podcast content
• Connect with Omniscient Digital on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Jay Acunzo on LinkedIn

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.

In this episode, the podcast host of the Long Game Podcast, Alex Birkett, is joined by Ali Orlando, Devin Bramhall, and Anum Hussain to discuss the current landscape of content marketing and where it's headed. They emphasize the importance of adapting strategies to fit specific industries and audiences, building a strong foundation before trying out new content marketing tactics and understanding audience needs. They also discuss the potential of AI in content marketing, with some seeing it as an opportunity rather than a threat. 

Topics

• What Are Your Marketing Superpowers?
• What Changed Devin’s Mind About Content Marketing Recently
• SEO As the Foundation of Content Strategy
• What HubSpot’s Content Approach Would Look Like Today
• The Meaning of Thought Leadership
• What a Strong Foundational Content Strategy Looks Like
• Is ChatGPT Going To Take All Our Jobs?
• What Many People Disagree About Content Marketing

Show Links

• Visit The Long Game for more amazing podcast content
• Visit Omniscient Digital for more amazing podcast content
• Connect with Omniscient Digital on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, our co-founder, David Khim had the pleasure of interviewing David Mausolf, co-founder of Apex Growth. We covered a range of topics, including David's business trip to San Francisco, the importance of in-person meetings for building relationships, and potential topics to discuss on the podcast. We also delved into David's journey to building Apex Growth and the key milestones that got him there.

David shared how he got into marketing despite originally wanting to become a data scientist. He eventually heard about Lyft and decided to join the company, despite warnings from his mentors and parents. David's best friend ended up working at Uber, and they found themselves competing head-to-head with each other. David describes his time at Lyft as a "crazy experience" that taught him to be scrappy and get the job done, even if it wasn't in his job description. He eventually left Lyft and worked at Fox and Disney before realizing he was repeating the same pattern of joining a company, analyzing the team, and leaving after a few years. David decided to start his own agency, Apex Growth, to create something of his own and avoid the cycle of joining new companies every few years.

We discuss the limitations of attribution models in marketing and the need for an always-on incrementality testing framework. Many consultants charge a lot of money for data-powered attribution models, but they are often useless. The real question is what is driving value, and most tools do not answer that question. The process of measuring incrementality data can vary based on the channel or tactic used, and it takes a lot of work to understand how to assign credit to marketing efforts. There is no automated tool to do this, and it requires an always-on incrementality testing framework.

We also discuss the challenges of operationalizing the findings and results of incrementality testing in marketing. The hardest part is the operationalization of the findings and results, as it requires socializing the results and pitching them repeatedly until they are accepted and acted upon. We also discuss the trend of marketing becoming too data-dependent, leading to a paralysis of analysis and a focus on small tweaks rather than big changes.

Finally, we discuss the importance of taking time off as a business owner to build a self-sustaining entity that can run without the owner's constant involvement. No one will buy a company that is tied to the owner and cannot function without them. We advise entrepreneurs to focus on building a machine that can operate independently, which increases the value of the company and frees up the owner's time to work on other things.

To learn more about these topics and hear more from our guest, be sure to check out the full episode. And don't forget to connect with our guest on LinkedIn and at Apex Growth.

Thanks for tuning in!

Topics 

• Systemizing Leadership Patterns
• Importance of High-Level Thinking
• Communication and Leadership
• Challenges Faced by Agencies
• Solving Client’s problems
• Importance of Executive Stakeholder
• Building Trust with Stakeholders
• SEO Attribution
• Relationship Between Work and Time

Show Links 

• Visit Apex Growth for amazing company internal-use tools
• Connect with David Khim on LinkedIn and Twitter
• Connect with David Mausolf on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced.

Margaret suggests using checklists for different formats and areas of quality, such as brand voice and style guide, as well as regularly workshopping published content. This approach can help to maintain consistency and improve the overall quality of the content produced. She also shares their experience at a previous company where they aimed to produce the best content ever published on a topic. They used specific guidelines to achieve this goal, which resulted in high-quality content. However, they also acknowledge the potential for over-engineering processes and the importance of allowing for creativity.

The conversation also touches on different approaches to writing, synesthesia, and even basketball player Steph Curry's flow state- this example is used to stress the importance of constantly pushing oneself to improve and adapt, while also allowing for creativity and experimentation.

Overall, the conversation highlights the importance of quality control in content creation. By implementing processes and guidelines, content creators can ensure that their work meets the highest standards. So, if you want to learn more about content quality and how to improve it, tune in to this episode now!

Topics

• Improving Writing Skills
• Subjectivity of Taste and Objectivity of Writing
• Objective Editing
• Balancing individual and brand voices
• The Use of a Company’s Online Community 
• Creating a Content Strategy Focus
• Running a Quality Content Production Process
• Quality Content Checklist 
• Importance of allowing for creativity
• Why content marketing is dead 
• State of Cold Outbound

Show Links 

• Check out Airtable
• Connect with Margaret Jones on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

https://beomniscient.com/podcast/