The Long Game

Proper leadership skills are pivotal in the growth of the company and the accomplishment of any set goals. While there are many leadership styles often highlighted on numerous web pages, few are backed by factual information and real-time data. 

This episode seeks to understand the underlying unconventional, yet proven leadership thoughts that can spearhead the growth of a company. Our guest today is Benyamin Elias, an experienced marketing professional with a passion for helping businesses grow and succeed. Currently serving as the Vice President of Marketing at Podia, a leading online platform for creators, Benyamin is responsible for overseeing the company's marketing strategy and execution.

Benyamin's expertise spans a range of marketing disciplines, including branding, content marketing, social media, email marketing, and digital advertising. He has a proven track record of success in developing and executing marketing campaigns that deliver results.

Throughout the episode, Benyamin shares invaluable leadership and marketing lessons that he has learned on his career journey. Some of the notable topics he discusses include choosing between processes and systems, how to do away with inappropriate systems, and implementing the proper psychology in management. 

Topics

• Best Marketing Book for Everyone
• Content Marketing Challenges
• Involving the team in Accomplishing a specific project
• The efficiency of a team Versus that of an Individual
• The Psychology of Management
• Are processes always necessary?
• Process Vs System 
• Setting the minimum viable process
• Should quality supersede the meaning of the content?
• Unlocking the unnecessary processes in the Company
• Overrated and Underrated Marketing Career Growth Perspectives

Show Links

• Visit Podia
• Connect with Benyamin Elias on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies. 

This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired along the way.

Joei Chan is a highly accomplished marketing professional with a wealth of experience in developing and executing successful branding and content strategies. As the Director of Brand and Content at 360Learning, Joei is responsible for leading the company's marketing efforts, with a focus on driving growth and increasing brand awareness.

Joei Chan further discusses the importance of understanding the scope of work before making hiring. As she says, you need to understand the result you want so that the new hire can assist in answering the “how” question. 

Topics

• Trying new ideas 
• Setting Milestones for Company Growth
• Inter-departmental dependency 
• Creating a Marketing Portfolio
• Doing the hard things
• Building an effective team
• Marketing in the age of AI 

Show Links

• Check out 360Learning
• Connect with Joei Chan on LinkedIn
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top position

Devin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston. 

In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes. 

If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoy

Topics

• Life-Changing Career Milestones 
• Does the Job Title Matter?
• Impact of Vision on Company Growth 
• The Counter-productivity of Empathy 
• DEI in Agencies
• The Future of Content Marketing in the Age of Generative AI
• Marketing Strategy for B2B Companies 
• Power of Self-Motivation

Show Links

• Connect with Devin Bramhall on LinkedIn
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter 

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Although content creation and content marketing may be defined differently, they both have the same ultimate goal- to drive traffic and conversion. In this episode, the three co-founders of Omniscient Digital, Allie Decker, David Khim, and Alex Birkett, come together to discuss the ideal ways of content creation and marketing. 

As experts in content creation and marketing, the trio share invaluable information and thoughts on the use of internal company influences as opposed to the conventional hiring of external ones. Allie, David, and Alex also weigh into the controversial debate on the impact of content marketers in companies. 

This discussion offers insightful information that will propel personal and company growth in content creation. Grab your drink as you enjoy the episode.  

Topics

• The Creation of Internal Content Marketers 
• Individuals Vs the Company
• Using AI Tools for Content Creation
• Can AI Beat Human Writers?
• The Vanity Content Measuring Metrics 
• The Long Term Goal of SEO Content
• Dealing with Burnout
• Building in public Marketing Technique

Show Links 

• Visit Omniscient Digital for more amazing podcast content
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In today's fast-paced business world, companies must constantly adapt to stay relevant and competitive. One way they do this is through rebranding. Rebranding is the process of changing a company's image, name, logo, or other branding elements to create a new identity and communicate a new message to customers. It's a strategic decision that companies make when they feel their current brand is no longer resonating with their target audience, or they want to reach a new market. 

Marketers are often involved in the branding and rebranding processes of the company. Should marketers always rely on data when making rebranding and branding decisions? Tune into this episode to get insights on how to rebrand well and the ideal way of using data in marketing. 

Our guest today is Kris Mobayeni, a marketing guru who currently serves as the VP of Marketing at Simon Data. He has previously worked in different marketing capacities at Wunderkind, and before that, Kris was at Reebok where he Supported social media strategy and execution across all major channels, including Facebook, Twitter, YouTube, Spotify, and Google+. With his vast experience in marketing and having led branding processes before, Kris is the best at what he is at. 

Tune into this episode to get insights on how to rebrand well and the ideal way of using data in marketing. 

Topics

• Creativity in B2B Marketing
• The Use of Data in Marketing
• Company Rebranding 
• Running Brand Campaigns
• Is B2C e-commerce a sustainable business model?

Show Links

• Check out Simon Data  here
• Connect with Kris Mobayeni on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

https://beomniscient.com/podcast/

Starting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure. 

Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and collaboration, built for analysts. He's spent the last decade working as an analyst. Most recently he ran finance, analytics, biz ops, and other teams at Intercom - from less than $1M in ARR to $200M ARR.

In this episode, Bobby discusses the essential principles to use when hiring a candidate for the company. He also stresses the need of hiring the right person, especially in startups where there is a need to maintain a small team. By the end of this podcast, you'll have a better understanding of how to hire for success and scale your startup with confidence.

Topics

• Why do analysts seem to devalue the spreadsheet?
• The Alternatives of Typical Spreadsheets
• Building the Right Product for the Market 
• Product Marketing
• Finding the Right Content Distribution Platform
• Scaling Content to the Masses
• Should you hire a salesperson?
• Utilization of a Product Salesperson 
• How to hire a salesperson
• General Hiring Principles
• The Power of a Small Team

Show Links

• Check out Equals here
• Connect with Bobby Pinero on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

People at all career levels can easily fall prey to imposter syndrome. Imposter syndrome can basically be defined as the psychological feeling of being inadequate for the role or task is given. 

In this episode, David Khim, Alex Birkett, and Allie Decker are joined by Ryan McCready to discuss the causes, frequency, and effects of Imposter syndrome. Throughout the episode, they each give their thoughts, based on their personal experience, on how they have encountered and managed imposter syndrome before. 

If you ever feel insecure about their abilities, or you are constantly second-guessing your decisions, then this episode is for you. Tune in to learn more about the topic and know how to deal with it.

Topics

• Gaining Skills Amidst Imposter Syndrome
• Identifying Imposter Syndrome 
• Fake it till you make it mentality
• Fear of Being Wrong
• Understand your Role
• Does Growth Require a little bit of Imposter Syndrome?
• Difference between being certain and being ready
• The Impact of Taking Action when you are Uncertain
• Identifying Imposter Syndrome in a Team Member
• Effect of Delayed Feedback and Results in Marketing

Show Links 

• Connect with Ryan McCready on LinkedIn
• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Adapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company?

In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes in the world and how content companies can best strategize and benefit from the changes. 

Vitor discusses how he copied ideas from the US, redesigned them to suit the Brazilian market, and started a leading marketing firm in the Southern American region. He also dives into the hot topic of AI and shares his thoughts on how companies can make the best use of the current developing and trending technology. 

Vitor Peçanha is a renowned marketing leader in Brazil, known for his innovative strategies and entrepreneurial spirit. He is the co-founder and former CMO of Rock Content, a leading content marketing company in Brazil.

Vitor is also a sought-after speaker and thought leader, sharing his insights on marketing and entrepreneurship at conferences and events around the world. He is passionate about using technology and creativity to solve complex business problems and drive innovation in the marketing industry.

Topics

• Weaving Ideas into a Company
• Adopting Ideas in a New Market
• Selecting the right Writers for the Company
• Mistakes when Communicating with Writers
• The Influence of AI Content Writing Tools
• Data Privacy in digital marketing
• Why Should We Kill the Term Content Marketing?

Show Links

• Check Out Rock Content
• Connect with Vitor Pecanha on LinkedIn, Instagram, and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Marketing your skills as a freelance writer can be difficult especially when you are starting out. It takes a combination of good marketing, deliverance of exemplary work, and proper work management for one to excel as a freelance writer. 

Kayla Voigt is a freelance writer with a passion for storytelling. She has a strong grasp of language and a talent for weaving together words in a way that brings her stories to life. She is the founder and CEO of KL Voigt Writing Co. and has previously worked as a News Reporter at The Independent Bolton. She also previously worked as the Content Marketing Manager, Restaurants, at TripAdvisor and also as the Marketing Coordinator at Litmus. 

In this episode, Kayla excitingly shares her freelancing journey and the strategies she employs to win clients and manage her workload. She also shares the differences between corporation and publication work, and how she uses her experience in the conventional 9 to 5 jobs to enhance her productivity as a freelance writer. 

Show Topics

• Growing your Marketing Skills
• Leverage the Social Media Platforms
• Focus on one Skill to increase Efficiency
• Difference between Corporation and publication work
• Estimating Monthly Workload
• Work-Life Balance
• Dealing with a difficult client
• The art of proofreading
• Brainstorm before you write
• Content Strategy
• Project Management as a Freelance
• The Story versus the metrics

Show Links

• Visit Kayla Voigt’s Website for interesting articles mentioned in the show
• Connect with Kayla Voigt on LinkedIn, Twitter,
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Events are becoming an increasingly essential part of any successful digital marketing strategy. 

Palash Soni is one of the co-founders and the CEO of Goldcast. 

He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.

In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market.

Show Topics

• Evolution and changes in the market tech
• How to build a successful software business
• Shifting markets and the criteria Palash used
• Building a successful product for a market in another country
• Palash’s catalyst to starting Goldcast while in school
• Incorporating a company as an immigrant in the US
• Formative experience: Learning how to win during adversity
• How to differentiate from your competitors
• How to run B2B companies like media companies
• Evolutions in the event marketing ecosystem
• What goes into running a great digital event that drives value
• Building a high-performance team as you scale and grow

Show Links 

• Check out goldcast here
• Connect with Palash Soni on LinkedIn
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/