There is a long passage on that in the Bṛhat Bhagavatamṛta, and there, Sanātana Goswāmī gives ample evidence about how the primary process in Kali Yuga is the chanting of the holy names. Jīva Goswāmī also concludes that there are, other processes that we engage in. For instance, arcanam is there in the nine, but he says there that because in this age, the prime method is chanting Hare Kṛṣṇa, even with arcanam, it has to be preceded by chanting of the Mahāmantra and followed by chanting the Mahāmantra in order for it to be successful.

And that emphasis is there throughout the teachings of the Goswāmīs: that chanting is the primary process. Caitanya Mahāprabhu said it himself when asked, 'Of all the different processes, which completes them all?' And it's the chanting of the holy name of The Lord. As to why it's because it's especially recommended. Because, as an example, the Bhagavatam itself begins by mentioning chanting the holy names and ends with mentioning chanting of the holy names as the means for success.

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