The Loudspeaker

Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices.

We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.

Today’s episode is inspired by our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, a market research and marketing consultant. Matt works on numerous white paper creation projects for his clients, and conducts original research that's then packaged as a written document, for an agency to then go pitch for its clients or even itself to garner new business.

In this episode, you will learn how to successfully find the balance between adding value for the reader and promoting content, how SEO can be used in white papers, and how white papers fit into an overall marketing plan or PR strategy.

In today’s episode we will be discussing how to write a press release based on our guide “ULTIMATE STARTUP PRESS RELEASE GUIDE.” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare -- business for a better world”. With hundreds of press releases under his belt, Shel joins us to share his tips and advice so you can nail your next press release.

From today’s discussion, you will learn why keywords are important for press releases, how to use the 5Ws (Who, What, Where, When, Why), and examples and advice on how to use the "Story-behind-the-story" style press releases.

In today’s episode we will be discussing how to pitch to journalists based on our guide “THE GUIDE ON HOW TO PITCH TO JOURNALISTS.” To explore this topic, we are joined by Amy Rossetti, Founder, R[AR]E Public Relations, a group of creative thinkers and results-oriented communicators who are passionate about generating media waves and delivering strategic results for clients. Amy is a driven communications professional with years of experience managing strategic public relations campaigns for high-profile luxury real estate clients.

From today’s discussion, you will learn the importance of being concise with your wording, why you shouldn't mass blast, and how social media can be a great resource for contacting journalists.

In today’s episode will be looking at writing a PR for Tech Startups based on our guide “PR FOR TECH STARTUPS: A HOW TO STRATEGY GUIDE.” To explore this topic, we are joined by Matt Stormoen,  Co-Founder & CEO of Mobibi, a platform that combines the power of collective content with data-driven automation allowing the flexibility to design, deliver, and perfect a high-impact content marketing strategy.

From today’s discussion, you will learn about the content challenges for tech startups, how listeners develop an effective content strategy for their tech startups, and some examples of common tech jargon explained.

In today’s episode will be discussing how to contact journalists based on our guide “THE GUIDE ON HOW TO PITCH TO JOURNALISTS.” To explore this topic, we are joined by Michelle Mekky, Founder and CEO of Mekky Media Relations, a boutique public relations agency based in Chicago.

From today’s discussion, you will learn how to come up with media pitch ideas, the different types of media pitches and press coverage, and how to write a media pitch.

In today’s episode we will be looking at writing a white paper based on our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER.” To explore this topic, we are joined by Kashif Naqshbandi,  Chief Marketing Officer at Tenth Revolution Group, a global leader in cloud talent solutions.

From today’s discussion, you will learn what is a white paper, how a business with no experience can get started with white papers, and when and why they should consider creating a white paper.

In today’s episode we will be looking at Digital Ads based on our guide “THE ULTIMATE GUIDE TO DIGITAL ADVERTISING IN 2021” To explore this topic, we are joined by Alex Hollander,  CEO of digital ads agency Tribu.

In this episode you will learn what digital advertising is, what it entails and and how you can use it for your business.

You will also learn what Search Engine Marketing is, and how it works, what Display Advertising is, and how Social Media Advertising fits into an overall advertising campaign

In today’s episode we will be looking at email marketing based on our guide “THE COMPLETE GUIDE TO EMAIL MARKETING.” To explore this topic, we are joined by Mac Ossowski,  Director of GetResponse MAX, a comprehensive marketing software platform.

From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder.

Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.

In today’s episode we will be looking at marketing for a Saas business based on our guide “THE COMPLETE GUIDE TO SAAS MARKETING ROI” To explore this topic, we are joined by Dave Hurt, CEO and Co-founder of Verb Data, a company that helps Saas clients build end-user dashboards and reports.

From today’s discussion, you will learn how Saas startup founders with no experience can start marketing their company, what should be the main focus of a marketing strategy at the early stages, and why it is important to start with a Minimally Viable Brand.

Dave also shares with our listeners some examples of successful marketing tactics Verb Data has implemented, and how early adopters play a role when it comes to marketing.