The Loudspeaker

The Loudspeaker

By PublicizeBusiness
Download on the App Store

The Loudspeaker episodes

  • 5 Steps To Successfully AB Test Written Content

    Sabina Khilnani is an award-winning marketing professional with over 15 years of experience. She is currently the co-founder of elocance, an audio application for busy professionals, and leads all things marketing and growth at the startup which is incubated in Paris’ Station F, the largest startup campus in the world. Sabina joins us on the show to explain how anyone can get started with AB testing in 5 easy steps. In this episode, we discuss

    • How to identify your KPIs / objectives and framework for success
    • How to test with different types of imagery/graphics
    • How to on various platforms (YouTube, IG, Facebook, Google ads, blog, etc.)
    • 15 min
    • 5 Steps To Get Started With Email Marketing

      James Pollard runs TheAdvisorCoach.com, a marketing consultancy that works specifically with financial advisors. He is also the host of the podcast "Financial Advisor Marketing". He joins us on the show to explain how anyone can get started in email marketing in 5 easy steps. In this episode, we discuss

      • Where a newbie can go for the best knowledge
      • What tools they can use
      • What everyone should know about email marketing before getting started
      • 23 min
      • How To Conduct A/B Testing With Social Media Content

        Eugene Capon is a Social Media Futurist and the CEO of Studio Capon, a Seattle based animation and XR production company. He joins us on the show to explain how A/B testing can be implemented for social media content. In this episode, we discuss

        • Why A/B testing is important for content
        • How to decide on themes for content
        • What inspired him to create VR versions of classic games such as Sonic the Hedgehog
        • 28 min
        • What Should Be Your Social Media Non-Negotiables

          Valentina Gomez Bravo is an award-winning brand strategist and the Executive Creative Director of Bunke+58, a branding and design studio dedicated to working with small businesses, entrepreneurs, startups, and influencers. She joins us on the show to explain what should be your social media non-negotiables. In this episode, we discuss

          • How to ensure you are putting out the right tone of voice
          • The biggest mistake she sees businesses making in the space of social media
          • How to ensure a consistent level of quality for every post
          • 22 min
          • How Does Social Media Differ in Terms of B2C and B2B

            Courtney Sandora is the Owner of Go Social, a social media marketing firm, and has worked with numerous Fortune 500 companies and start-ups over her 10 years in the industry. She joins us on the show to explain the difference between B2C and B2B on social media. In this episode, we discuss

            • The best channels to target B2C and B2B
            • How the content differs between these two target audiences
            • Courtney's number one piece of advice for businesses targeting B2C and B2B
            • 19 min
            • How to Build a Business on Social Media

              Sarah Funk is the founder of SarahFunky LLC, and owns an NYC tour company. In addition to this, Sarah is the host of GoDaddy's "School of Hustle". Working out of NYC, she joins us on the show to discuss how she built a business around videos of her city for tourists. In this episode, we discuss

              • How Sarah has adapted her business in the face of COVID-19
              • How she took her business from a passionate hobby to a lucrative career
              • The three components necessary to produce popular online content
              • 26 min
              • How to Use Storytelling in PR and Marketing

                Keeley Walker is the founder and Director of KW Comms. Based out of London, Keeley helps brands develop their message through her unique approach based on creative storytelling. She joins us on the show to discuss how any brand can identify the crucial components of storytelling to effectively convey their message. In this episode, we explain

                • What makes a good story
                • Businesses that have successfully incorporated storytelling to promote their brand
                • What makes Christmas unique when it comes to brands telling their story
                • 31 min
                • The Evolution of SEO, PPC, and SEM

                  Kent Lewis is the founder and president of Anvil Media, Inc., a search engine marketing company, providing pay-per-click, search engine optimization, social media, Amazon, and email marketing services. With a history in SEO dating back to 1996, Kent shares with us how he has seen SEO, PPC, and SEM evolve over the years. In this episode, we discuss

                  • Why he was fired from two different SEO marketing positions (and it has nothing to do with black hat activity)
                  • What SEO was like back in 1996
                  • What we can expect from SEO in the next 10 years
                  • 29 min
                  • The differences in language between PPC vs. SEO

                    Pamela Wagner is EX-Google Associate Account Strategist, Founder of Paid Ads Agency Ajala Digital, and has been included in Forbes 30 Under 30 (2017). She joins us on the show to discuss the difference between PPC and SEO. In this episode, we discuss

                    • The pros and cons of both PPC and SEO
                    • How to track the ROI of SEO
                    • Advice to those looking to improve their PPC and SEO for their business
                    • 16 min
                    • How to effectively plan and react to a PR Crisis

                      Alex Greenwood is a PR veteran with over 20 years of experience in the industry. He is the man behind the PR agency AGPR, and helped many brands, businesses, and organizations during times of PR crisis. He is also the host of "PR After Hours," a podcast focusing on public relations and marketing.  Alex joins us on the show to discuss how to effectively plan and react to a PR Crisis. In this episode, we discuss some of the worst PR crises in history, businesses that have done well in the face of a crisis, and how you can effectively prepare so you are ready in a PR emergency. 

                      26 min

                    About The Loudspeaker

                    From the publisher's feed

                    The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking…