The Loudspeaker

The Loudspeaker

By PublicizeBusiness
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The Loudspeaker episodes

  • Creating a better PR agency culture

    In this episode, we chat with Evie Smith, Founder, and CEO at Rebellious PR & Consulting, a boutique PR agency headquartered in Portland, OR, alongside Meghan Jones, a Senior Account Director at the agency. The pair also host the PR podcast "Pitch, Please." Evie and Meghan join the host of The Loudspeaker, Sam Brake Guia, to explain why they believe PR agency culture needs to change. In this episode, they discuss:

    • How the modern PR industry can be more inclusive
    • Steps Rebellious has taken to create a better culture
    • Why a sports team mentality is so important for a successful business culture.
    • 27 min
    • How to use "Compassionate Marketing" in your PR strategy

      In this episode, we chat with Chandra Gore, a full-time entrepreneur, PR consultant, and host of the PR podcast Conversations with Chan. Chandra joins us on the show to discuss a term she coined called “Compassionate Marketing”. The host of The Loudspeaker, Sam Brake Guia, and Chandra go over what is “Compassionate Marketing,” how businesses are using it, and how you can incorporate it into your PR strategy. 


      18 min
    • Knowing when is the right time to get started in PR

      In this episode, we speak with Ronjini Joshua, Owner and President of The Silver Telegram, a PR agency focused on brand awareness, media relations, and thought leadership for Technology brands.

      Ronjini is also the host of The PR Playbook Podcast, a podcast focused on helping listeners elevate their brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media, and other forms of marketing. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Ronjini discuss why the rule “the sooner the better” doesn’t always apply to PR, examples of businesses that have entered PR too soon, and signs that a business is ready for PR.

      30 min
    • How to develop a career in PR

      In this episode, we speak with Dan Pantelo, CEO of Marpipe, a company that conducts creative experiments for brands. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Dan discuss how he started his career as a street salesman in some of NYC's lowest-income neighborhoods, how he has achieved viral success with Reddit, and advice for others who want to make a career out of PR. 

      28 min
    • Why local PR can be better than top tier publications

      In this episode, we speak with Bryon Clayton, founder of Green Pal, a service that provides multiple quotes from lawn care services near you. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Bryon discuss why it is important for one person in the company to take ownership of PR, how they have secured PR on such a large variety of channels, and why appearing on local news channels has secured more business than being featured in major publications such as Forbes, Inc, and WSJ.

      21 min
    • How to Hack PR in the Cybersecurity Industry

      In this episode of the podcast, we are joined by Nick Santora, CEO of Curricula, a company that uses short relatable stories to teach cybersecurity training. Nick and Sam Brake Guia, host of The Loudspeaker, discuss how to give value when offering something to the media, newsjacking in the cybersecurity industry, advice for other cybersecurity companies seeking PR coverage.

      21 min
    • Getting creative with PR as a young startup with Stasher CEO

      In this episode of the podcast, Jacob Wedderburn-Day, Co-founder and CEO of Stasher, a startup described as the "Airbnb of Luggage" that uses the sharing economy as a solution for storage, joins us on the show to discuss how to successfully approach PR as a young startup. Jacob and Sam Brake Guia, host of The Loudspeaker, discuss how the idea of Stasher was created following a running joke between the founders, creative ways to grab the media's attention, and why being a small startup is a greater PR challenge than bringing a novel idea to market, and how Stasher overcame both

      23 min
    • Using your niche for better PR results with Pretzel Kids CEO Robyn Parets

      In this episode of the podcast, Robyn Parets, Founder and CEO of Pretzel Kids, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and gain better PR coverage. Robyn and Sam Brake Guia, host of The Loudspeaker, also discuss how Pretzel Kids selects content for its online blog, why press releases alone are no longer enough to get PR coverage and the importance of building relationships with journalists.  

      22 min
    • Publicize's PR Pioneers: Riddle

      In this episode of Publicize's PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam Brake Guia and Mike discuss how Publicize improved RIddle's Google search rankings, why outsourcing PR to professionals can yield better results, and why Riddle chose to use Publicize over other options.

      18 min
    • Publicize's Most Frequently Asked Questions

      For this episode of The Loudspeaker, Publicize's account management team answer some of our prospects' and clients' most frequently asked questions. In this episode, you'll learn what the difference between PR and advertising is, if should you polish your owned media (website, blogs, social media) before pitching to journalists and reporters, and why self-promotional GA articles are not successful.

      14 min

    About The Loudspeaker

    From the publisher's feed

    The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking…