On this last episode of The Love by Lynzie Podcast, I chat with Lara McCulloch, brand differentiation expert and business coach. As someone who believes in building the brand from the foundation upwards, Lara emphasizes the importance of building a brand to set a perceived value. Lara gets into the nitty gritty of how to differentiate your brand in what is a very typically crowded space- the wedding and event industry. She shares the importance of getting uncomfortably specific with your service, how to get granule with your copy, and how to attract your ideal client through your branding. Very fitting given the current journey we are on- hope we make her proud with our #brandglowup! Check out more of Lara's work and her group coaching program on her website at https://laramcculloch.com and take her quiz at https://laramcculloch.com/win-more-business-scorecard.

Find more of our available services at https://www.lovebylynzie.com and connect with me at @lovebylynzie on Instagram!

I finally got to interview one of my idols in the industry, Alexis Andra of The Shift Creative! From starting off a design blog for fun to becoming a mom and taking creativity full time, Alexis has always had an impeccable eye for design and creating a complete experience. In this episode, we talk about the art of shifting with the pandemic, the balance when it comes to being a mother and a small business owner, and of course, design. As someone with the most meticulous design process, Alexis's tips and experiences on helping clients see the creative vision and attracting clients who value design are absolutely invaluable! Alexis is candid, funny and super talented so I know you are going to love this one. You can check out all of her incredible installations on her website here: https://www.theshiftcreative.com.

Find more of our available services at https://www.lovebylynzie.com and connect with me at @lovebylynzie on Instagram!

To kick off this 3 episode special, I first bring on the man who literally made me, my Dad. This dude is the definition of an optimistic hustler, having had at least 2 side hustles going on before side hustles were even a thing. I've been very lucky that he has always shown me that my creativity holds financial value, and how being a good corporate citizen makes life more meaningful. In this episode, we talk about my Dad's 8 rules for living a successful life, which inspired a very special tattoo and are lessons that I continue to attribute my success to, present day! I hope you enjoy this episode as much as we loved recording it, and if you have ever asked me about my tattoo- this is for you.

Find more of our available services at https://www.lovebylynzie.com and connect with me at @lovebylynzie on Instagram!

In this convo, I sit down with Erin Bishop of Filosophi Events in Vancouver and we compare cross-country notes. From two weddings planners emotionally rocked by the pandemic, we explore pricing, micro weddings, budgets, how to charge, client expectations, the beauty of weekends, aging in the wedding industry, shifting to corporate and so much more. We also bond over our mutual interest in music and coming to events from the music industry. We end the episode with actionable tips on working with event bands for all planners out there! Erin plans some killer events so check her team out here: https://www.filosophi.com/

With the wedding boom upon us, we're filling our feeds again with stunning inspiration and ooey-gooey wedding design goodness. Head over to IG and give us a follow: https://www.instagram.com/lovebylynzie.events/

A wedding planner's first wedding is always an unforgettable experience- for both the perfect and imperfect moments. My first paying clients were Sarah and Ian, my own wedding caterers, who trusted their day to me. It was one of the biggest professional learning experiences of my life. 10 years later, Sarah joins me on the podcast to chat all about how we came to work together, what she remembers from the big day and how a planner ensured her wedding experience was stress-free. I recount all my top learnings and how these lessons affect me as an event professional to this day. Tune in to learn some of the top day-of coordination wedding tips that I still impart on my team, a decade later. What was your first wedding like? Do you still think about those clients and everything you learned? 

Share your moments via DM at instagram.com/lovebylynzie 

Samantha Clarke, a laywer turned sought after event photographer gives us the REAL REAL on why couples should continue to invest in timeless, high quality wedding photography and why it's important that you work with professionals. We talk all about collaborating with photographers, optimizing your collaboration experience and how to best nuture those vendor relationships. We also touch on the #blacklivesmatter movement and how it has affected the wedding industry as a whole and where we need to go from here. To learn more about Sam, visit https://www.samantha-clarke.com/ or follow her on Instagram here: https://www.instagram.com/samanthaclarke/

We're officially half way through season 2. What do you want to hear me speak about? Shoot me an email at [email protected] and let's get real about weddings and events. 

I sit down to chat about antiquated traditions and authentic wedding planning with authors Michelle Bilodeau and Karen Cleveland. Their book, "The New Wedding Book: A Guide to Ditching All the Rules" was released on April 20th and explores the industry of weddings, how it affects couples, and how couples can plan in a way that feels true to today. Join me as I get schooled in old school traditions and learn to smash the wedding industry patriarchy.  Want a copy of the book? Grab it here: https://www.dundurn.com/books_/t22117/a9781459747111-the-new-wedding-book

Have an idea for a podcast episode? Is there someone you want me to interview? Hit me up on IG @lovebylynzie and shoot me a DM.

Jesi and Hallie of Slaack Productions have been two event producers who've inspired me since the beginning of my event design journey. Their work is out of this world. In this episode we talk about pivoting from wedding planners and designers to corporate event producers who work for some of the biggest brands in the world like Facebook, Instagram, Google, Salesforce and more. They share their philosophy behind sales, why it pays to be your authentic self, and how to get clients to visualize your designs. We also dish a little on COVID and the emotional toll its taken on event pros. Learn more about the Slaackers here https://www.slaackproductions.com/

If you have an idea for the podcast, I'm just a DM away on IG at https://www.instagram.com/lovebylynzie/

Over the years, the value in collaboration has shone brightly for me. In the event industry, collaboration is a MUST, whether through styled shoots, with clients, at events with your vendor teams, you have to know how to work with people and how to work together to achieve common goals. Each time I’ve collaborated with others, I’ve learned that you need to get specific with your collaborations to get the absolute most out of them. In this episode, I share my actionable tips to making collaboration in the Event Industry work for you.  If you like this episode, come visit me on Instagram as I share more personal reflections there about business and entrepreneurialism all the time. https://www.instagram.com/lovebylynzie/ 

Editor of popular wedding blog Green Wedding Shoes, Jen Campbell, shares what editors are looking for looking for when you submit your weddings and styled shoots to their publications. We explore best practices for getting your work featured, what Jen expects to see from the industry moving forward, the booming popularity of micro weddings, and the growing trend of sustainability. We also look at how the wedding blog and publication landscape has changed since COVID and how you can edit your submissions to remain relevant. If you want to learn more about Jen and her incredible blog, Green Wedding Shoes, visit https://greenweddingshoes.com/ or follow them on Instagram https://www.instagram.com/greenweddingshoes/. 

And remember, I always want to know what you want to hear about! Email me via the contact form  found on our website https://www.lovebylynzie.com/ and come follow me on IG https://www.instagram.com/lovebylynzie/ xo <3