From spending his teenage summers caddying in Adare Manor to launching an AI-powered golf app that is already making waves in Ireland and beyond, Killenard-based entrepreneur Barry Moroney is the latest guest on the LoveLaois Business Podcast.
Barry sits down with Alan Hartnett to discuss the journey that has taken him from Limerick to Laois, through careers in marketing, six years living in Dubai, life as a digital nomad across Europe, and ultimately to creating ApexGolf – an app designed to help amateur golfers improve through personalised practice and fitness plans.
The conversation begins long before ApexGolf came to life, with Barry recalling his first experience as a teenage caddie at Adare Manor, where carrying bags for visiting golfers became an unexpected education in business, confidence and communication.
He also speaks openly about changing career paths after deciding teaching wasn't for him, the lessons he learned from working in sales during the recession, and why starting a service-based business gave him the confidence to eventually pursue a much more ambitious idea.
Barry explains how his own frustrations as an amateur golfer sparked the concept for ApexGolf, why he shelved the idea for several years, and how the emergence of artificial intelligence finally allowed him to turn it into reality.
He offers a fascinating insight into the months of development, the pressures of launching a technology business and why first impressions mattered so much before releasing the app to the public.
Listeners will also hear why Barry believes many golfers are practising the wrong way, how fitness is one of the most overlooked aspects of the game, and how ApexGolf aims to give ordinary golfers the same structured approach that elite athletes use to improve their performance.
Throughout the podcast, Barry reflects on the highs and lows of entrepreneurship, the importance of taking calculated risks and why he believes careers are rarely straightforward journeys.
It's an honest conversation about resilience, business, innovation and building something from scratch.
Whether you're a golfer, an aspiring entrepreneur or simply interested in hearing the story of a Laois-based business with global ambitions, this is an episode not to be missed.