The Loyalty Minute

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personalization, Supply Chain Visibility and Readiness for Facial Recognition, Virtual Sales Assistants and Drone Delivery in Retail

Consumers are demanding greater transparency into retailer operations, service history and supply chains. Over half (52 percent) of consumers state that a key influence on loyalty is knowing that retailers are acting sustainable. This is especially true for grocery (56 percent) and fashion (52 percent) shoppers that state knowing that retailers are acting sustainably and limiting their impact on the environment would influence their loyalty.

Consumers (54 percent) also expect to have visibility into store inventory and be able to research and reserve items for same day pick up in-store. If items are being delivered to their homes, a massive 72 percent of customers expect real-time updates on the location of an item throughout the delivery process.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

In this episode, the On-Demand CFO Ken Wentworth talks about brand and customer loyalty in the every day lives of his clients, and share personal stories about what drives brand loyalty as a personal consumer.

To connect with Ken Directly, you can reach him on Linkedin at https://linkedin.com/in/ken-mr-biz

To reference this and other Loyalty Minute episodes, please visit theloyaltyminute.com. Enjoy!

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect.

Euclid, is a leading data platform for offline attribution and store visit retargeting.  Some of the results of their survey are interesting, and in one section it shows the majority of consumers - 52 percent of Millennials and 48 percent of Gen Xers - feel it’s important that their values align with the brands they like. In contrast, just over a third (35 percent) of Baby Boomers agreed.  So much for us older folks and the company’s brand values 😀

The research also underscores the importance of values in a Millennial-led economy. Brands that want to resonate with this conscientious generation should be authentic and unapologetic about what they stand for - while still providing exceptional products, experiences, and the technology-driven convenience Millennials expect.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy! 

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space.

In a recent Forbes article titled “how to make a great loyalty program even better? Sephora has the answers”, Pamela Danziger sat down with Allegra Stanley the vice president and general manager of Sephora's loyalty program to get some answers.

It starts with a fierce loyalty to the customer and from that, customers’ fierce loyalty to Sephora results. “The way we think about loyalty is that our clients are the core of everything we do,” explained Stanley.

“What I am most passionate about is our unique experiences,” Stanley concludes. “They bring to life the emotional component of loyalty which is so important and really drives the majority of engagement with our clients.”

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

https://complinks.co/loyalty-matters#how-to-make-a-great-retail-loyalty-program-even-better-sephora-has-the-answer

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personalization can enhance the relationship between the brand and the customer.

It's a very fascinating slide Deck with very insightful information that I think you might find valuable.

90% of the people surveyed have an affinity towards personalization and 8 out of 10 consumers are more likely to do business with a company that offers personalized experiences.

Slide in particular which I thought was very interesting was that personalization means something different to different people. 32% say customization mean “something suited to me exactly so that I'm more likely to be interested in what they're selling”, yet only 7% say “it means noticing how shopping or surfing the internet and customizing advertising and shopping options to my preference.”  Actually on an aside, I saw something pretty cool the other day, I was looking for a particular item, it was an outdoor patio set, and about three days after I bought it, I was met by a retargeting ad, and When I went to click on the X to dismiss the ad it asked me if I if I had already bought the item, which I did oh, so now it won't show me that same thing anymore. Pretty cool.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Here is a link to the statistics from the Epsilon slide deck. https://complinks.co/2018-loyalty-statistics#consumers-who-believe-companies-are-doing-very-well-on-offering-personalized

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused around customer loyalty and and found that experience is EVERYTHING.

Even though price and quality remain top of mind when consumers make purchasing decisions, 73% of global respondents say that a positive experience is among the key drivers that influence their brand loyalties.

Conversely, the survey underscores how bad experiences drive consumers away. Of the consumers surveyed, 60% would stop doing business with a company due to unfriendly service, 46% because of employees’ lack of knowledge and half because they don’t trust the company. One in three (32%) say they would walk away from a brand they love after just one bad experience.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners to today’s episode of the loyalty minute.  I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast highlighting so key insights in the customer loyalty space, but today marks a new secondary “conversational interview style” format of the Loyalty Minute.  As the name implies, we will be interviewing CEOs CMOs, CFO’s and loyalty marketing folks from the business world in a conversational style format I think you’ll enjoy.

To distinguish the difference in your podcast feed, the original format (which I will still continue to do) will be listed by Episode numbers, and the conversational interview style format will be listed by the Episode number and the word Interview, and then the title of the episode.

But before we jump into that, I’ll start this episode with just mean explaining why I decided to start this podcast.

Back to the beginning of starting an online casino no back end, built our own loyalty program from scratch, and at this point in my life, I would like to share my stories of many successes in developing customer loyalty programs, and the lessons I’ve learned from the few failures I’ve had throughout the last 20 years.

So what can you expect to hear when you listen to each episode?

We will be interviewing some of the top loyalty marketing professionals in the country to gain knowledge and insights from their personal stories in their attempts to create customer loyalty.  Each interview will be in a conversational style, but we will encourage our guests to tell concrete stories from their past experiences, as we’ve found this makes the take-aways more memorable.  As of right now, we are anticipating the conversations to last between 15 and 20 minutes.

If you have any ideas for possible episode topics that we should cover on the show, or you know someone that would be a perfect guest, make sure to connect with me via email at [email protected]. The more input we get from listeners, the better this podcast is going to be.

Thank you so much for listening to the first interview style of The Loyalty Minute. Make sure to subscribe to the show in iTunes or your favorite podcast player.  And if you think we are deserving of a 5 star review, we would greatly appreciate that as well.

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltyminute.com

Smart hospitality companies are adapting their programs to offer reward for more than just hotel night stays.

A Company that really gets it is Hyatt and the world of Hyatt loyalty program. Skift conducted an interview with Amy Weinberg and it was truly fascinating to hear how a company like Hyatt thinks about their loyalty program.  They They conduct a  listening based approach and are continually evolving to see what's most important to their guests. in doing so they form strategic relationships with several key partners that allow their guests to earn rewards in the world of Hyatt even when they're not staying overnight at one of Hyatt’s properties.  that's smart and innovative.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at 2020 being The Year Of The Brand Mashup… The link to the complete article can be found at theloyaltyminute.com

A few of the key highlights are:

Emerging And Heritage Brand Cross-Pollination

Creating A Timeless Factor

Go Wider

When deciding what company or brand would make for a successful partnership, it’s important to eliminate any limitations to your team’s creativity. Think outside your industry, country and demographics, and home in on what is going to resonate with your future audience. Some of the most iconic and successful collaborations of the past decade have been across industries, mashing up food and technology, fashion and nonprofits, music and hospitality, and so much more. Just remember: In order to be truly groundbreaking and relevant, be original.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs:  

1. Smart brands are looking beyond offering points in exchange for a purchase as a model for building loyalty. Consistent engagement is the new loyalty, along with frictionless are now more price-sensitive than brand loyal is the relative parity between competitors in highly consolidated sectors.  

2. Ponder the business potential if travel companies were to leverage the myriad of services and products they offer outside the traditional trip and build partnerships with local providers on services and products they don’t offer.  These two points are critical for the success of ANY company's loyalty program strategy.    

To summarize, you MUST expand beyond your current offering to reach your consumers in more places during their everyday lives.