In today’s episode we discuss branding and marketing for luxury services. As hairstylists, independent stylists and salon owners… we need to know that luxury services require specific messaging and creating a transformational experience. 

 

We’re going to touch on three main points to elevate branding for luxury services. 

1. Communicating value and transformation by focusing on what is in it for the client. 

1. Consistency in messaging and branding to build trust with clients. 

1. Customization to create a unique experience for each client. 

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series

Check out our collaborators:

Misty Jayne - The Cash Confident Stylist Podcast

Lindsey Means - The Find Your Wai Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast