In this fourth episode of the Luxury Society Podcast, Robin Swithinbank and David Sadigh explore the remarkable rise of Porsche with rare insights from Deniz Keskin, Director of Brand Management and Partnerships, Porsche.

Recorded at Soho House Summit at Soho Farmhouse in the UK’s cotswolds, the conversation reveals how the brand rejected rigid definitions in favor of internal dialogue, emotional connection, and a bold reimagining of what luxury can mean.

In this episode:

• The Power of Purpose: How Porsche’s brand values—engineered precision, timeless design, and emotional relevance—drove a decade of commercial growth
• Design-Driven Desire: Why Peter Varga sees design as the human heart of Porsche and how aesthetics communicate feeling
• Breaking Silos: How marketing and design teams worked together to align vision and execution
• Beyond the Product: The move from transactional relationships to emotional storytelling
• What Other Luxury Brands Can Learn: Lessons in internal brand dialogue, courage, and customer intimacy
• Luxury’s Evolving Language: Why brands must be fluent in emotion, not just heritage

Brought to you by https://digitalluxurygroup.com/

Follow us @digitalluxurygroup & @robin_swithinbank on Instagram

Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com

In this third episode of the Luxury Society Podcast, Robin Swithinbank and David Sadigh discuss the ever-evolving world of luxury following Trump’s tariff announcements. 

Key topics include: 

• LVMH’s Q1 Performance: Sales missed expectations with a 5% shortfall. Fashion & leather goods saw a 5% dip, and issues at their Texas site raise quality concerns.
• Hermès on the Rise: Surpasses LVMH’s market cap (briefly). Touted as a “tech stock in disguise” due to tight supply control, no discounting, and high investor confidence.
• The China Question: Is China luxury’s comeback kid in 2025? Max Peiro from DLG’s Re-Hub dives into the Q4 Compass Index to assess digital and e-commerce performance across 150+ brands in China.

Brought to you by https://digitalluxurygroup.com/ 

Follow us @digitalluxurygroup & @robin_swithinbank on Instagram

Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com

In this second episode of the Luxury Society Podcast, Robin Swithinbank and David Sadigh dive deep into the ever-evolving world of luxury as they are joined by Brian Duffy, CEO of Watches of Switzerland Group, who gives a rare behind-the-curtain view of Europe’s largest Rolex boutique, the state of global watch demand, and the future of luxury retail.

In this episode: 

• Rolex’s retail revolution: Why Watches of Switzerland invested tens of millions into a new Rolex flagship & certified pre-owned watches and the psychology of the Rolex buyers
• Market Trends vs. Reality: Is the luxury watch market in decline or stronger than ever?
• Spotlight on China: Debunking myths around the Chinese luxury market & the rise of Daigou: friend or foe to luxury brands?
• Brand Power & Retail Resilience: Why Rolex and Patek Philippe remain unstoppable revenue drivers
• Digital Strategy & Storytelling: What the Hodinkee acquisition means for future digital growth
• Strategic Moves & Business Health: The rationale behind the group’s £25 million share buyback

Brought to you by https://digitalluxurygroup.com/ 

Follow us @digitalluxurygroup & @robin_swithinbank on Instagram

Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com

A very warm welcome to the very first episode of the Luxury Society Podcast, brought to you by DLG (Digital Luxury Group), hosted by Robin Swithinbank & David Sadigh.

Together, we're going to be deep-diving into the world of luxury to try and figure out how it works, who is behind it, and just what brands and businesses need to do to be successful in it. 

Coming up in this first episode, we'll be speaking to one of the industry's top CEOs about a billion-dollar partnership that looks set to transform his brand's fortunes, Antoine Pin, CEO TAG Heuer on Formula 1.  Then we're going to delve into some of the data behind it that proves why it might just be the best billion dollars ever spent.

Follow us @digitalluxurygroup and @robin_swithinbank on Instagram

Produced by Juliet Fallowfield in 2025, Fallow, Field & Mason

Welcome to The Luxury Society Podcast, hosted by journalist Robin Swithinbank & David Sadigh, founder and CEO of DLG (Digital Luxury Group).

In this podcast we’re going to be dissecting the brands, the businesses and the behaviours that make the luxury world go round.  We will be bringing you exclusive insider conversations, data-driven insights, expert analysis and interviews with the biggest names in luxury. 

So who’s behind all these bewilderingly beautiful brands that decorate airport billboards and pepper our social media feeds.  

How do they grab our attention – and of course, our wallets? Who’s up? Who’s in? Who’s circling the gilded drain? 

Luxury has always prided itself in exclusivity and secrecy. But today, the industry faces new pressures – to be more responsible, more innovative, and more transparent. 

So what does the future hold for one of the world’s oldest and most revered industries? We will be opening up the conversation with insights from DLG and other sector experts.

Join us on April 1 when our first episode drops. You’ll find us on Apple, Spotify, and wherever you get your podcasts.