Macho Culture is exploding! All things Macho are surging in pop culture! Yellowstone! John Wick! One Punch Man ! Networks and studios are scrambling to capitalize on what they call the Macho factor! Marvel comics used to be the King of The Macho Way! Jack Kirby was the most Macho creator of all time! Why exactly is Macho on the rise and what is already capitalizing on its brazen approach to storytelling?!