Hans Schrei and Luis Gramajo were told that the world didn’t need another cookie company, but they persevered and have found success with their brand, Wunderkeks. On this episode, they share how they went from Hans’ mother’s kitchen in Guatemala to exploding onto the scene in Austin, Texas, and becoming media and celebrity darlings.

Tune in to learn:

• How Wunderkeks brand achieved clarity in the US (7:18)
• How Wunderkeks became an ecommerce business (10:10)
• The Wunderkeks approach to acquiring new customers (13:36)
• How Hans and Luis learned the power of storytelling (17:30)

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