Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

The Magnetic Power of Connection: Ramon Ray on Celebrity CEO & Unlocking Your Zone of Genius


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In this electrifying episode of Mediacasters, host Julie Lokun welcomes the incomparable Ramon Ray—author of Celebrity CEO, founder of Zone of Genius, serial entrepreneur, and master connector. Listen in as Ramon shares his unique insights on building personal brands, the art of powerful introductions, and how cultivating genuine relationships can transform your business and career. From his early days working at the United Nations to captivating audiences at major conferences like Vcon alongside Gary Vaynerchuk, Ramon opens up about handling setbacks, staying relentlessly positive, and the ongoing journey of building your own platform.


Julie and Ramon dive deep into the realities of entrepreneurship, personal branding, and networking, including:

  • How to identify and leverage your unique "zone of genius"
  • The underestimated power of simply saying "hello"
  • Handling public scrutiny and negativity as your visibility grows
  • Behind-the-scenes stories from hosting rooms on Clubhouse’s “Breakfast with Champions”
  • The making of the Celebrity CEO community and Zone of Genius Awards
  • Strategies for self-promotion that feel authentic (even when sharing failures!)
  • Why surrounding yourself with the right people can change everything
  • Ramon's vision for a national TV show and aspirations for bigger media platforms


Key Takeaways:

  • Connect Authentically: Saying hello and making meaningful introductions can be more powerful than just networking for yourself.
  • Find Your Zone of Genius: Ramon explains how distilling complex ideas, connecting with people, and spotting valuable collaborations are his superpowers—and encourages you to discover yours.
  • Positive Self-Promotion: Celebrate wins and share rejections–it all builds your personal narrative and brand.
  • Build Your Circle Intentionally: Elevate your network to people who challenge, inspire, and elevate you.
  • Handle Criticism with Grace: Ramon's approach to handling hecklers and negative feedback is rooted in kindness and diplomacy.

Notable Quotes:

  • “There’s so much power in just saying hello.” – Ramon Ray
  • “I have an overwhelming amount of content that I produce and I’m the ultimate self-promoter. I self-promote things like Inbound...even when I’m rejected, I blog about rejection.”
  • “Why can’t we converse about anything with reasonable people? That’s the attitude I have.”
  • “You can be a connector behind the scenes and still be a celebrity in your own right.”



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Creative Entrepreneur: A Podcast For Business Growth, Strategy and MonetizationBy Julie Lokun , Dominick Domasky and Lauren Erickson

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