Join Us In Chicago For The Premeire Business Conference Featuring Jim Kwik, David Meltzer, James Orsini and More!    www.cre8tivecon.com

What if the story you’ve lived is the key to your authority, visibility, and next level of business growth?

On this episode of The Creative Entrepreneur Podcast, hosted by Julie Lokun, JD, founder of Cre8tive Con, and co-hosted by Dominick Domasky, CEO of Media Champs Publishing and COO of Cre8tive Con, listeners are introduced to Porsche Mysticque Steele, an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs in Chicago and across the United States.

Porsche Mysticque Steele shares her powerful journey and explains how books saved her life—and later became the foundation of a thriving business helping entrepreneurs, speakers, authors, and executives turn lived experience into authority-building books and paid speaking opportunities.

CONNECT WITH PORSCHE MYSTIQUE STEELE HERE:  www.porschesteele.com

Julie Lokun guides a deeply human conversation about storytelling as both healing and strategy, while Dominick Domasky adds a publisher’s insight into why books remain one of the most effective credibility tools for business owners and thought leaders in competitive markets like Chicago.

#findbobbyflay

How entrepreneurs use storytelling to build trust and authority

Why writing a book positions business owners as industry experts

The concept of story architecture and how it shapes books and keynote talks

How publishing a book transforms the author during the process

How Chicago entrepreneurs get booked on stages and panels

Why strategic networking—not transactional pitching—opens doors

How to turn pain into profit without exploiting your story

This episode reflects the mission behind Cre8tive Con, a Chicago-based entrepreneurship conference designed to help founders, creatives, and business leaders amplify their voice, elevate their ideas, and build powerful relationships.

Whether you’re a Chicago entrepreneur, coach, consultant, author, or speaker—or a business owner looking to expand nationally—this episode delivers practical insight, inspiration, and a clear framework for building authority through storytelling.

FAQS

This episode of The Creative Entrepreneur Podcast was recorded by the Chicago-based team behind Cre8tive Con and features national thought leaders discussing entrepreneurship, storytelling, and business authority.

The guest on this episode is Porsche Mystique Steele an award-winning book coach and TEDx speaker who works with entrepreneurs in Chicago and across the United States to turn personal stories into books, stages, and authority.

Chicago entrepreneurs will learn how storytelling, publishing a book, and strategic networking can help build credibility, land speaking opportunities, and grow a personal brand in competitive business markets.

Cre8tive Con, based in Chicago, supports entrepreneurs through conferences, podcasts, and media platforms that amplify voices, elevate ideas, and create meaningful connections with industry leaders.

Books help Chicago business leaders establish authority, differentiate themselves in crowded markets, and attract speaking engagements, media opportunities, and high-value clients.

Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally.

Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con.

Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms.

Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services.

This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Dom and Julie Live in Chicago! Save $50 TODAY at checkout by using the code KWIK50.

www.cre8tivecon.com

While Dominick on assignment, Julie is taking the mic and talking all things New Years, burnout and goals. Happy New Year from your favorite entrepreneurs, Dom and Julie

As a creative entrepreneur, you are expected to do everything at once: build the business, stay visible, create content, manage relationships, and still have energy left for your life. In this solo episode of The Creative Entrepreneur Podcast, Julie Lokun, JD breaks down why this approach leads to burnout and how intentional goal setting can change everything.

Julie shares her personal shift away from traditional New Year’s resolutions and toward a more sustainable model built on clarity, energy protection, and aligned growth. This episode is designed for entrepreneurs, creatives, founders, and thought leaders who want to scale their impact without sacrificing joy, health, or meaning.

Intentional Goal Setting for Creative Entrepreneurs

Instead of setting dozens of goals, Julie explains why choosing one personal goal and one professional goal creates focus, momentum, and peace. She shares how overachievement often disguises exhaustion and why fewer priorities lead to better results.

This episode reframes success for creative entrepreneurs by shifting the focus from productivity to intentionality and alignment.

How to Protect Your Energy as a Business Owner

Julie dives deep into why protecting physical and emotional energy is essential for long-term entrepreneurial success. She discusses learning to say no without overexplaining, choosing rest before resentment, and breaking the myth that exhaustion equals ambition.

Creative entrepreneurs will learn why energy management is one of the most valuable business skills they can develop.

Building a Business with Aligned Clients and Collaborators

On the professional side, Julie shares why she is choosing to amplify fewer voices more powerfully. She explains how working with aligned clients produces exponential results and why success must always be a shared responsibility.

This conversation is especially relevant for service-based entrepreneurs, creatives, coaches, and consultants who want deeper impact rather than wider reach.

Essentialism and Going Deeper, Not Wider

Julie references the book Essentialism by Greg McKeown as a guiding framework for simplifying decisions and eliminating non-essential work. This approach allows creative entrepreneurs to focus on what truly moves the needle in both business and life.

Honoring Your Season of Life

Rather than putting pressure on a single day or month, Julie encourages listeners to ask a more important question: What season of life am I in? Growth, she explains, comes from integration, not urgency.

This perspective is especially helpful for entrepreneurs navigating transitions, burnout recovery, career pivots, or personal challenges.

The Proof of Life Concept

Julie introduces the idea of creating a proof of life list to recognize resilience. Whether you faced relationship challenges, business setbacks, health issues, or financial uncertainty, surviving counts and deserves acknowledgment.

This practice helps creative entrepreneurs build confidence, self-trust, and emotional resilience.

Why Relationships Matter More Than Algorithms

Julie shares why some of her most meaningful opportunities came from real conversations rather than content creation. By prioritizing relationships over algorithms, she built deeper connections and more sustainable success.

This insight is crucial for entrepreneurs who feel drained by social media but still want meaningful visibility.

Planning Joy as a Business Strategy

Joy is not optional. Julie explains why planning joy on purpose is essential for creativity, clarity, and longevity in business. When joy is not scheduled, stress takes over.

Creative entrepreneurs are encouraged to reconnect with curiosity, play, and experiences that restore energy.

Resources Mentioned

Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Jim Kwik’s teachings on beginner’s brain and limitless learning
Cre8tive Con 2025 in Chicago
Learn more at www.cre8tivecon.com

This Episode Is For You If

You are a creative entrepreneur feeling overwhelmed or burned out
You want to grow your business without sacrificing your well-being
You struggle with overcommitting and under-recovering
You want aligned clients and meaningful work
You are ready to choose clarity, focus, and purpose

Final Takeaway

You are not behind. You are building something meaningful.

Success for creative entrepreneurs is not about doing more. It is about doing what matters with intention, alignment, and energy.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Us LIVE in Chicago this February: www.cre8tivecon.com

In this episode of The Creative Entrepreneur Podcast, Julie Lokun, JD, founder of Cre8tive Con and The Mediacasters, sits down with entrepreneur, publisher, and storytelling strategist Dominick Domasky to discuss business growth, money mindset, and taking calculated risks as an entrepreneur.

This conversation explores how community building, storytelling, income-generating activities, and purpose-driven leadership create sustainable business success. Entrepreneurs and creatives will learn how to balance family, revenue, and modern digital tools like AI, podcasting, and video to build authority, scale their brand, and grow a resilient business in today’s digital economy.

Julie Lokun and Dominick Domasky share why community building is essential for entrepreneurs and creatives who want to grow beyond isolation. From Cre8tive Con to trusted business networks, success accelerates when founders surround themselves with doers, movers, shakers, and visionaries who are committed to growth and accountability.

Dominick explains why storytelling is one of the most powerful branding tools in modern entrepreneurship. By integrating personal stories into business, entrepreneurs create emotional connection, trust, and memorability that set them apart in crowded markets.

The conversation also explores work-life balance for entrepreneurs, emphasizing the importance of maintaining family relationships and personal values while pursuing ambitious professional goals. Julie and Dominick reinforce the idea that true success includes both business achievement and a fulfilling personal life.

Listeners will learn the importance of incremental growth and building a strong foundation inch by inch, rather than chasing shortcuts or overnight success. This steady approach allows entrepreneurs to create scalable businesses that withstand market changes.

Purpose-driven business is another core theme, with Dominick sharing his mission to spread inspiration, positivity, and meaningful impact through content and publishing. The discussion highlights how purpose and profitability can work together to create sustainable revenue and long-term influence.

Julie and Dominick also dive into income-generating activities and why entrepreneurs must stay focused on revenue-producing actions while working toward larger visions. This balanced strategy ensures financial stability while allowing room for innovation and expansion.

The episode highlights the importance of networking, partnerships, and relationship building as key drivers of business success. Strategic collaborations and authentic connections open doors to opportunities that cannot be achieved alone.

Finally, the conversation addresses the necessity of adapting to modern digital tools, including AI, podcasting, and video content. Entrepreneurs who embrace these platforms position themselves as authorities and stay competitive in today’s digital-first business landscape.

WE ARE CRE8TIVES
www.cre8tivecon.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live in Chicago this February! www.cre8tivecon.com

What if the most powerful sales lessons did not come from a boardroom, a funnel, or a script but from behind a bar?

In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominic Domasky sit down with sales expert and author Neil Rogers for a candid, practical, and deeply human conversation about sales, business, and life.

Neil Rogers is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar, a book that reframes selling through the lens of hospitality, emotional intelligence, and real human connection. Julie describes the book as dog-eared, underlined, and transformational, not just for business owners but for how we navigate relationships, pressure, and communication in everyday life.

This episode is a must-listen for small business owners, entrepreneurs, sales professionals, coaches, consultants, and side hustlers who want to grow revenue without sacrificing authenticity.

How hospitality principles translate directly into successful sales
Why reading people is more important than reading scripts
How to build instant rapport without sounding salesy
The power of remembering names and why it builds trust fast
How bartenders master upselling without pressure
Why organization and time management are sales superpowers
How to handle difficult customers with patience and professionalism
Why sales skills are actually life skills
How humility and kindness create long-term business success

Neil explains that bartenders are some of the best sales professionals in the world because they master first impressions, active listening, emotional regulation, and service under pressure.

Behind the bar, you learn quickly that people want to be seen, heard, and respected. The same is true in business.

Neil shares stories from decades in hospitality and entrepreneurship that illustrate how showing up on time, being prepared, listening more than talking, and treating everyone like a regular creates trust and loyalty that no sales tactic can replace.

As Neil puts it, we are not in the product business, we are in the hospitality business.

This episode goes deeper than sales.

Neil opens up about his personal journey as a father to a non-speaking autistic son and discusses the impact of the book Underestimated and the practice of spelling to communicate. It is a powerful reminder that communication, leadership, and sales all begin with empathy and the willingness to truly listen.

This conversation reinforces why Bar Tips is not just a sales book but a guide to being a better human in business and in life.

Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar
By Neil Rogers

Get his book on Amazon: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar: Rogers, Neil: 9798886548235: Amazon.com: Books

This book is ideal for entrepreneurs, small business owners, sales professionals, and anyone who works with people. It delivers practical lessons, real stories, and timeless principles that help you sell with confidence, integrity, and heart.

Small business owners
Entrepreneurs and founders
Sales professionals
Coaches and consultants
Side hustlers
Creative professionals building sustainable businesses
Anyone who wants to improve communication, trust, and influence

Never avoid an opportunity to keep your mouth shut
Be humble and be kind
Sales is not about pressure, it is about presence

The Creative Entrepreneur Podcast is hosted by Julie Lokun, JD and Dominic Domasky. The show features conversations with entrepreneurs, authors, speakers, and industry leaders who share real-world strategies for building meaningful, profitable businesses rooted in creativity and connection.

If this episode resonated with you, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share this episode with a fellow entrepreneur or business owner. Your support helps more creatives and founders discover the show.

Explore more episodes and upcoming events at www.cre8tivecon.com.

Remember, everything great in business starts with how you treat people.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE AT CRE8TIVE CON
If you believe in real relationships, real conversations, and real business growth, this is where you belong. Cre8tive Con is an in-person and online experience designed for entrepreneurs, creatives, and business owners who want to build visibility, authority, and meaningful connections. Learn more and register at www.cre8tivecon.com. Use code KWIK50 to save 50 dollars.

WELCOME TO THE CREATIVE ENTREPRENEUR PODCAST
Welcome to the Creative Entrepreneur Podcast with your favorite entrepreneurs, Julie Lokun and Dom Domasky.

In this episode, Julie and Dom have a candid, practical conversation about networking that actually works. They explore the difference between online networking and in-person events, why human connection still matters in business, and how entrepreneurs can build relationships without feeling awkward, salesy, or inauthentic.

This episode is especially relevant for business owners, founders, creatives, and those who are business-curious and wondering if networking is still worth the effort in today’s digital-first world.

WHY NETWORKING STILL MATTERS FOR ENTREPRENEURS
Julie and Dom discuss how networking has evolved since COVID and why many entrepreneurs now default to Zoom calls, online groups, and social media communities. While online networking is efficient and powerful, it cannot fully replace the energy, trust, and connection that happen when people meet face to face.

Julie shares how much of her business and community were built online, but also opens up about the emotional impact of spending too much time behind a computer. Dom adds that in-person events like breakfast groups, chambers of commerce, and community meetups create opportunities that rarely happen on a screen.

The takeaway is clear. Online networking works. In-person networking works. The strongest businesses use both.

IN-PERSON NETWORKING VS ONLINE NETWORKING
Dom shares his experience attending a local breakfast networking group where business owners meet regularly to collaborate, exchange ideas, and support one another. These smaller, consistent gatherings often lead to deeper relationships than one-off online introductions.

Julie reflects on how online communities can grow quickly but can also feel transactional if there is no real relationship underneath. In-person interactions create memory, familiarity, and trust that last far beyond a single meeting.

SCORE, CHAMBERS, AND COMMUNITY GROUPS
Julie and Dom highlight SCORE as one of the most valuable and underused resources for entrepreneurs in the United States. SCORE offers free mentorship from experienced business professionals who have already navigated the challenges of entrepreneurship.

Dom shares a lesson he learned through SCORE that stayed with him. Most business partnerships fail, and hearing that early can help entrepreneurs make smarter, more intentional decisions.

They also discuss the value of chambers of commerce, Rotary clubs, Kiwanis, and local community organizations. These groups are often looking for speakers, volunteers, and leaders, making them excellent places to build visibility and credibility.

NETWORKING TIPS THAT ACTUALLY WORK
Julie is clear about one thing. Do not lead with a pitch. Real networking starts with curiosity and connection, not selling. Asking someone about themselves, making eye contact, and listening creates trust far more effectively than a rehearsed elevator pitch.

Dom agrees with being human first while also emphasizing that entrepreneurs should know how to clearly explain what they do when asked. Many structured networking environments require short introductions, so preparation still matters.

The balance is knowing your brand without leading with it.

HOW TO START CONVERSATIONS NATURALLY
Julie explains that one of the easiest ways to approach someone at a networking event is to comment on something happening in the moment. This could be the speaker, the venue, the food, or the shared experience of being there.

Dom adds that the best networkers focus more on others than themselves. When you show genuine interest, people remember how you made them feel.

THE POWER OF REMEMBERING NAMES
Julie emphasizes that remembering people’s names is one of the most powerful and underrated networking skills. Remembering names and making thoughtful introductions builds trust, confidence, and long-term goodwill.

WHY CRE8TIVE CON MATTERS
Julie and Dom close the episode by sharing why Cre8tive Con is a model for modern networking. It blends in-person connection with media education, podcasting, publishing, branding, AI, and authority building.

Cre8tive Con brings together entrepreneurs, authors, speakers, and media professionals who have built real businesses and real brands. Julie shares that the event fuels her energy and vision for the entire year.

If you want to grow your business, expand your visibility, and build relationships that matter, Cre8tive Con is designed for you. Visit www.cre8tivecon.com and use code KWIK50 to save 50 dollars.

FINAL TAKEAWAY
If you want stronger relationships, better opportunities, and sustainable growth, you have to step out from behind the screen. Online networking is powerful, but real-life connection accelerates trust and impact.

If you enjoyed this episode, share it with another entrepreneur, rate and review the Creative Entrepreneur Podcast, and subscribe so you never miss an episode.

FREQUENTLY ASKED QUESTIONS

What is the best way to network as an entrepreneur?
The most effective networking combines online communities with in-person events. Focus on building relationships first rather than selling.

Is in-person networking still worth it?
Yes. In-person networking builds trust faster, creates stronger connections, and makes you more memorable.

What is SCORE and who should use it?
SCORE is a free mentorship organization in the United States that connects entrepreneurs with experienced business mentors.

Do I need an elevator pitch?
You should understand and be able to explain what you do, but avoid leading with a pitch. Let conversations develop naturally.

What is Cre8tive Con?
Cre8tive Con is a live and online conference for entrepreneurs focused on media, branding, networking, podcasting, publishing, AI, and business growth.

Who should attend Cre8tive Con?
Entrepreneurs, creatives, founders, speakers, authors, coaches, and business owners who want to grow their visibility, credibility, and connections.

Where can I register?
You can register at www.cre8tivecon.com and use code KWIK50 to save 50 dollars.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Us Live At Cre8tive Con This February!

www.cre8tivecon.com

The economy is shifting, budgets are tighter, and entrepreneurs everywhere are asking the same question: Is it even possible to grow right now?

In this solo episode of The Creative Entrepreneur Podcast, host Julie Lokun addresses the reality many business owners, creatives, coaches, consultants, podcasters, and service providers are facing. Organic reach is no longer enough, going viral is not a strategy, and luck will not build a sustainable business. Today’s entrepreneurs must learn how to strategically invest in their businesses in order to grow, scale, and monetize in an uncertain economy.

Julie breaks down the concept of pay to play marketing and explains why investing in visibility, credibility, and lead generation is now a necessary part of doing business. She shares practical insights on where entrepreneurs should be allocating their marketing dollars and how to avoid emotional spending in favor of intentional, results-driven decisions.

This episode covers key areas where investment matters most, including lead generation platforms, digital advertising, and in-person networking. Julie discusses how platforms like Thumbtack can provide quality leads when used strategically, why advertising on platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest can accelerate growth, and why real-life relationships and networking events continue to be powerful drivers of long-term opportunity.

Listeners are guided through a business self-audit designed to help identify where current leads are coming from, which marketing efforts are producing real return on investment, and what activities may be draining time and money without results. Julie emphasizes the importance of clarity in branding, messaging, and offers, and encourages entrepreneurs to stop chasing trends and start making informed decisions.

The episode also highlights the importance of building a strong email list as a core business asset, optimizing LinkedIn for visibility and credibility, and consistently showcasing testimonials, case studies, and real client wins. Julie shares insights on reinvesting profits back into growth, drawing inspiration from successful creators who prioritize long-term strategy over short-term comfort.

If you are an entrepreneur feeling the weight of today’s economy and wondering how to move forward with confidence, this episode offers a high-level masterclass on tightening your marketing strategy, investing wisely, and building momentum even in challenging times.

Pay to play means intentionally investing money into marketing, visibility, and lead generation instead of relying solely on organic reach, referrals, or luck. It is about using paid platforms and opportunities strategically to grow your business.

Yes. Businesses that continue to invest wisely during uncertain economic times often gain market share while competitors pull back. Strategic investment allows you to stay visible, credible, and positioned for long-term growth.

Small business owners should prioritize lead generation platforms, digital advertising, and relationship-based networking. These areas directly impact visibility, client acquisition, and revenue when used intentionally.

Lead generation platforms can be effective when used strategically. The key is creating a strong profile, managing your budget carefully, and treating leads as part of a larger client acquisition system rather than a quick fix.

While not every business relies solely on paid ads, most entrepreneurs can benefit from allocating part of their budget to advertising. Paid ads allow you to reach targeted audiences faster and more consistently than organic methods alone.

An email list is an owned asset that gives you direct access to your audience. Unlike social media platforms, your email list cannot be taken away or limited by algorithm changes and typically converts at a higher rate.

LinkedIn is one of the most powerful platforms for credibility and discoverability due to its high domain authority. A well-optimized LinkedIn profile often ranks at the top of Google searches and helps establish trust with potential clients.

You know your marketing is working when it produces consistent leads, conversations, and revenue. Tracking where leads come from and auditing return on investment helps eliminate guesswork and wasted spending.

There is no one-size-fits-all number, but most growing businesses allocate a percentage of their revenue toward marketing. The focus should be on intentional spending tied to clear goals and measurable outcomes.

Lead generation platforms for service-based businesses
Digital advertising on Facebook, Instagram, LinkedIn, Google, YouTube, and Pinterest
Email list building and audience ownership
LinkedIn optimization and domain authority
In-person networking and live events
Reinvesting in business growth
Creative Icon Awards at Cre8tive Con

Email: [email protected]
Website: www.cre8tivecon.com
Awards Nominations: www.cre8tivecon.com/awards

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet Jim Kwik LIVE in Chicago, February 20th-22nd at Cre8tive Con! Save $50 with code KWIK50 today at checkout!

www.cre8tivecon.com

In this second installment of my in-depth interview with brain coach and bestselling author Jim Kwik, we explore the habits, mindset, and tools that have allowed him to transform early struggles with learning into a global impact movement. Jim explains why cognitive flexibility, mental agility, and the ability to learn how to learn are essential skills for entrepreneurs, creators, executives, and anyone navigating a rapidly changing world.

Jim discusses the limitations of the traditional education system, the rising debate about whether college is necessary for entrepreneurs, and why most schools focus on what to learn instead of how to learn, how to think, how to focus, and how to remember. With over three decades of teaching accelerated learning, memory improvement, and brain optimization, Jim offers a rare perspective on real-world education and the skills that matter in an AI-driven future.

He also shares powerful insights about entrepreneurship, including starting his first business at age 11, overcoming brain injury and bullying, and how introverts can still lead, teach, and speak on global stages. Jim explains the personal growth that comes from responsibility, fatherhood, discipline, and pursuing a mission larger than oneself.

This episode provides actionable takeaways on mindset, learning, productivity, purpose, and resilience, while revealing the deeper motivations that continue to drive Jim’s work with millions of students worldwide.

Why cognitive flexibility is essential for success in business and life

The difference between learning information and learning how to think

What schools get wrong about memory, focus, and real-world skills

Is college necessary for modern entrepreneurs?

How AI and online education are transforming how we learn

Jim Kwik’s journey from learning struggles to teaching millions

How introverts can succeed in entrepreneurship and leadership

Burnout, overwhelm, and doing more of what lights you up

Turning personal challenges into a purpose-driven mission

The importance of community, mentorship, and lifelong learning

“School teaches you what to learn, but not how to think.”
“Sometimes we feel burned out not because we are doing too much, but because we are doing too little of what makes us come alive.”
“Passion is what lights you up. Purpose is how you use that passion to light others up.”
“You can feel limited, but you are never limited. You can learn to expand what you believe is possible.”

Improve your learning speed, memory, and focus

Strengthen cognitive flexibility and mental performance

Rethink education, college, and skill development in an AI-driven era

Get unstuck and build momentum toward your goals

Clarify your purpose and create a more meaningful career

Understand the mindset behind successful entrepreneurs and creators

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US LIVE IN CHICAGO THIS FEBRUARY! www.cre8tivecon.com

In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun interview Admiral Garry Hall, a leader whose experience spans naval aviation, the White House, and decades of service at the highest levels. Admiral Hall shares leadership lessons that apply directly to entrepreneurs navigating growth, challenges, and high-stakes decision-making.

The conversation blends leadership strategies, personal storytelling, and surprising moments of humor. Listeners will hear about Admiral Hall’s early life and ambitions, his journey to the United States Naval Academy, his path to becoming a Rear Admiral, and his time advising the President of the United States. The episode also includes lighthearted “presidential superlatives,” insights into call signs, and reflections on humility, character, and purpose.

Entrepreneurs will find powerful guidance on leading teams, leading themselves, and establishing clarity and confidence in business and in life.

Admiral Hall explains the difference between management and leadership. Management is doing things right, while leadership is doing the right thing. The strongest leaders know how to do both.

Success in business begins with personal discipline. Admiral Hall discusses the importance of character, faith, emotional steadiness, and moral clarity.

A key moment in his naval career came when he boldly asked to be mentored and treated as someone committed to long-term success. Entrepreneurs are encouraged to do the same.

Leaders need to know where they are going. Admiral Hall recommends that every business owner write a one to three page document titled “This Is Who We Are,” which serves as a guiding compass for decisions.

Entrepreneurs should study great leaders. Reading biographies and learning from the lives of remarkable individuals can provide inspiration and direction, especially for those who feel stuck or surrounded by negative influences.

Admiral Hall discusses owning mistakes, learning from setbacks, and building resilience. Entrepreneurs will learn how to stay steady during turbulent times.

Drawing from his experience leading 16,000 sailors and 27 ships, Admiral Hall emphasizes morale, readiness, and safety as the foundation of effective leadership.

Julie shares how she received her call sign “Awesome Actual,” and how Admiral Hall uses “awesome” as a title of admiration.
Dom and Julie engage the Admiral in playful “presidential superlatives,” debating which presidents had the best hair, the best suits, or would make the best mentor.
Admiral Hall recalls moments from his time in the White House and the impact presidents like Ronald Reagan and Dwight Eisenhower had on national morale and American infrastructure.

Admiral Hall is the author of Navigating Leadership: Making a Pact with Excellence, a leadership guide grounded in decades of experience. He is also the host of the podcast Navigating Life, where he shares insights on character, leadership, service, and purpose.

Admiral Hall emphasizes that leadership begins with self-leadership. When individuals examine their behavior mentally, physically, and morally, they become capable of leading teams and businesses with clarity and integrity. Humility, calmness in chaos, and commitment to excellence distinguish effective leaders from average ones.

Listen to Navigating Life: Navigating Life - Podcast - Apple Podcasts

Get Navigating Leadership: Navigating Leadership: Making A Pact With Excellence: Hall, Adm Garry E: 9798988302803: Amazon.com: Books

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators.
Learn more at www.cre8tivecon.com.

Guest: Glenn Rudin, Founder of Always Been Creative

Glenn's website: www.alwaysbeencreative.com

Connect on Linkedin: Glenn Rudin | LinkedIn

In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters.

Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale.

Why most entrepreneurs struggle to explain what they do
Glenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details.

How to create messaging that instantly resonates
Learn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand.

The formula for an effective ten-second message
Glenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations.

A modern perspective on elevator pitches
Discover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority.

Why consistency is the foundation of trust
Glenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum.

How to avoid marketing whiplash
Understand how shifting your messaging daily confuses your audience and weakens your brand.

The Brand Trivia Challenge
Julie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology.

Origin of The Message Master
Glenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand.

Naming the Podcast Segment
Julie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight.

AI, virality, and digital disinformation
The trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness.

Real-world messaging strategy
Glenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting.

Clarity is more important than cleverness.

Your introduction must be concise and curiosity-driven.

Preparation does not mean sounding robotic.

Consistency builds trust, visibility, and conversions.

Stay in your lane and post content aligned to your brand.

Relatability makes your message stronger than overly fancy language.

Know your audience and speak directly to their needs.

“Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin
“If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin
“Relatable beats fancy every time.” – Julie Lokun
“Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin

Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell.

Connect with Glenn:
Website: www.alwaysbeencreative.com
LinkedIn: Search for Glenn Rudin

Cre8tive Con brings together authors, speakers, entrepreneurs, creators, and innovators for a unique, high-energy conference experience designed to elevate your brand, voice, and business.
Learn more or reserve your seat at www.cre8tivecon.com.

If you enjoyed this episode, please rate, review, and subscribe to The Creative Entrepreneur Podcast. Your support helps the show reach more entrepreneurs who are ready to grow, scale, and create with intention. www.cre8tivecon.com

Keep creating and keep building your legacy.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A SPECIAL THANK YOU TO OUR HOMEGIRL LAUREN ERICKSON FOR HOSTING THIS EPISODE OF

Home - Lauren Erickson

You should begin marketing as soon as you start writing your book. Early marketing builds anticipation, visibility, and an engaged audience before launch.

Yes. Identifying your niche helps you attract the right audience, shape your messaging, and create content that resonates deeply with your ideal readers.

Start by creating consistent content, engaging with your audience, and choosing two to three strong communication channels such as a podcast, email list, or social media presence.

Engagement is far more important. A small, loyal audience that interacts with your content will have a much greater impact on your book’s success than a large, passive following.

A combination of long-term organic marketing (content creation, audience building, branding) and short-term campaigns (paid ads, launch promos, media appearances) works best.

Waiting until the end creates pressure, limits visibility, and reduces your ability to build relationships with readers. Early marketing provides momentum and long-term reach.

Why beginning your marketing efforts as soon as you start writing your book prevents rush, stress, and missed opportunities—and dramatically increases your success.

How defining your niche and understanding your ideal reader influences your messaging, marketing direction, and the overall purpose of your book.

How to develop content that speaks directly to your audience’s pain points, interests, questions, and needs using your own personal experiences and insights.

Lauren shares how experimenting with various platforms—podcasts, newsletters, social media, blogs—helps you discover where your audience is most engaged.

Why engagement, trust, and connection matter more than having thousands of passive followers.

How aligning your brand with your mission, vision, and values creates connection, credibility, and long-term reader loyalty.

Insight into balancing organic, long-term content creation with short-term promotional campaigns to maximize your reach and book sales.

Many authors wait too long to market their books, leaving them scrambling when launch time arrives. Lauren explains how early, intentional marketing empowers writers to build momentum, establish anticipation, and create a community ready to support and promote their work the moment it's released.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.