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Check out Tina Eliana's YouTube Channel : (4) Jam Sessions with Tina Eliana - YouTube
How often do we overlook our own leadership because no one has given it a title?
And what changes when someone recognizes what is already within us before we are ready to claim it for ourselves?
Those two questions sit at the center of Season 1, Episode 4 of Jam Sessions With Tina Eliana, where host Tina Eliana sits down with entrepreneur, author, and podcaster Julie Lokun, JD, for a conversation titled "How to Recognize Your Everyday Leadership." It is a personal, unfiltered discussion about self-trust, courage, judgment, vulnerability, belief, and influence — and about the leadership so many of us practice long before we ever recognize it as leadership at all.
Because leadership does not suddenly appear the moment we get a promotion, a platform, or permission. It is already there, in the way we show up, long before anyone hands us a title.
Leadership is usually framed as something that happens after — after the promotion, after the platform, after someone in charge decides you're ready. This episode of Jam Sessions With Tina Eliana pushes back on that idea entirely. Tina Eliana and Julie Lokun spend the hour making the case that leadership is something most of us are already doing, quietly, in the decisions nobody sees — and that the real turning point isn't earning the title, it's finally recognizing what was already true.
Julie Lokun is an entrepreneur, author, speaker, podcaster, and the founder of The Mediacasters, an omni-media company built to help entrepreneurs and creatives amplify their voices through podcasting, publishing, and public speaking. She is also the founder of Cre8tive Con and co-founder, alongside Dr. JC Doornick, of Dragonfly Podcast Academy, where entrepreneurs learn how to launch, grow, and monetize their own podcasts. Her guiding philosophy — own your ecosystem, don't rent your audience — runs underneath everything she builds, and it shows up throughout this conversation.
What makes this episode especially layered is the history between the two women at the table. Julie is one of the people who recognized Tina's potential and believed in her message before Tina fully understood where that message could lead. That backstory adds a second dimension to the conversation: this isn't just two leadership voices theorizing about influence in the abstract. It's a real example of it, playing out between the two people discussing it.
Julie speaks candidly about the point in her life when living according to everyone else's expectations stopped being sustainable — the moment the gap between what she was performing and what she actually wanted became too wide to keep ignoring. From there, she and Tina dig into instinct, emotion, sound judgment, and the uncomfortable truth that confidence doesn't protect any of us from a blind spot. Competence and self-awareness are not the same thing, and this episode sits directly in that gap.
Tina and Julie explore questions that reach far beyond a job title, including:
There are moments of laughter, reflection, and real vulnerability in this episode — the kind that may leave you reconsidering where you've already been leading without realizing it, and where you might still be waiting for a permission you no longer need.
Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant, and the founder of The Mediacasters LLC, an omni-media company built around one core belief: creators and entrepreneurs should own their ecosystem, not rent their audience.
Julie is also the co-founder of Dragonfly Cre8tions LLC, Dragonfly Podcast Academy, and Cre8tive Con, including its traveling OTR (On The Road) series, which brings Julie's Own Your Ecosystem framework directly to entrepreneurs and creatives across the country. She co-hosts two top-ranked shows: The Creative Entrepreneur Podcast alongside Dominick Domasky, and Get Obsessed Podcast alongside Mika Altidor — both of which rank in the top 0.05% of podcasts globally on Listen Notes and regularly chart in the top 5 on Apple Podcasts.
Julie holds a JD from John Marshall Law School/UIC, a BA in Journalism from Indiana University, and a Masters Certification in Life Coaching. She is also a contributing writer for Entrepreneur Magazine and MindValley.
Connect with Julie Lokun:
Jam Sessions With Tina Eliana is a leadership podcast exploring intentional leadership beyond titles, positions, and organizational charts. Here, the titles get left at the door.
Through candid conversations that span industries, communities, cultures, and lived experience, the show examines everyday decisions, relationships, courageous choices, self-awareness, influence, and personal responsibility — often long before anyone officially calls the person living them a "leader."
No pedestal. No pretending. Just meaningful conversations about how we show up, and the influence we carry whether or not we've claimed it yet.
Explore more episodes: www.jamsessionswithtinaeliana.com
Tina Eliana is a Leadership and Learning Systems Advisor, author, speaker, podcast host, and community builder who helps individuals recognize the leader already within themselves — and helps organizations strengthen leadership across their teams.
A four-time WGU graduate and WGU Alumni Ambassador, Tina brings both an academic and a deeply personal lens to leadership development. She is also a patient advocate for Visual Snow Syndrome, an experience that informs the empathy and honesty she brings to every conversation on her show.
Across all of her work runs one simple belief: leadership isn't reserved for people with titles.
Dominick Domasky is Julie Lokun's longtime collaborator and co-host of The Creative Entrepreneur Podcast, one of the top-ranked shows in Julie's growing media ecosystem. Together, Julie and Dominick have built a show — and a broader creative partnership — centered on helping entrepreneurs think bigger about the media they build and the ecosystems they own.
If this episode's themes of leadership, self-recognition, and owning your own narrative resonated with you, The Creative Entrepreneur Podcast goes even deeper into what it takes to build and lead as a creative entrepreneur every single week.
What is Episode 4 of Jam Sessions With Tina Eliana about? Season 1, Episode 4, titled "How to Recognize Your Everyday Leadership," features host Tina Eliana in conversation with Julie Lokun, JD, about self-trust, courage, judgment, vulnerability, belief, and the leadership many of us are already practicing before we recognize it in ourselves.
Who is Julie Lokun? Julie Lokun, JD, is an entrepreneur, author, speaker, and podcaster, and the founder of The Mediacasters. She also founded Cre8tive Con and co-founded Dragonfly Podcast Academy with Dr. JC Doornick. She co-hosts The Creative Entrepreneur Podcast and Get Obsessed Podcast.
Who is Tina Eliana? Tina Eliana is a Leadership and Learning Systems Advisor, author, speaker, and podcast host of Jam Sessions With Tina Eliana. She is a four-time WGU graduate, a WGU Alumni Ambassador, and a patient advocate for Visual Snow Syndrome.
What is "everyday leadership"? As discussed in this episode, everyday leadership refers to the leadership we practice in ordinary, unglamorous moments — showing up consistently, taking responsibility, trusting our own judgment — long before any title, promotion, or platform officially names us a leader.
How does belief from another person change our direction? Julie and Tina's own relationship illustrates this directly: Julie recognized potential in Tina before Tina fully understood where her own message could lead. The episode explores how one person's early belief in another can reroute the direction of a career or a life.
Why do capable, intelligent people still develop blind spots? Confidence and competence do not guarantee self-awareness. The episode unpacks why smart, accomplished people can still miss what's directly in front of them, and why humility — not intelligence — is what closes that gap.
Where can I connect with Julie Lokun or learn more about her work? Visit her guest page at jamsessionswithtinaeliana.com/julie-lokun or explore her broader ecosystem, including Cre8tive Con, at www.cre8tivecon.com.
Where can I listen to more episodes of Jam Sessions With Tina Eliana? You can find the full catalog of episodes at www.jamsessionswithtinaeliana.com.
Is there a related podcast where Julie Lokun is the host? Yes — Julie co-hosts The Creative Entrepreneur Podcast with Dominick Domasky and Get Obsessed Podcast with Mika Altidor, both of which explore entrepreneurship, media, and building an owned audience ecosystem.
If this conversation brings someone to mind — someone who may not yet recognize the leadership already within them — share this episode with them. It might be exactly the recognition they need.
Follow Jam Sessions With Tina Eliana wherever you listen, and turn on new-episode notifications when available.
After you listen, sit with this question: When did someone help you recognize the leader within yourself?
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
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Learn More About Our Creative Entrepreneur LIVE Events: www.cre8tivecon.com
ABOUT THE EPISODE:
He was a people-pleaser who said "sounds good" while dying inside. Then a negotiation class he only picked because it "fit his schedule" rewired his entire nervous system — and turned Kwame Christian, Esq. into one of the most in-demand negotiators on the planet.
In this episode of The Creative Entrepreneur, Julie Lokun and Dominick Domasky sit down with Kwame Christian — CEO of the American Negotiation Institute, host of Negotiate Anything (16M+ downloads, 1,700+ episodes, the #1 negotiation podcast in the world for nearly a decade), two-time bestselling author, Forbes contributor, and the creator of LinkedIn's only negotiation certificate. Global Gurus just named him a Top 10 negotiation professional in the world for 2026, and in his spare time, he's a 99th-percentile chess player with 20,000 games logged.
This conversation goes past the LinkedIn-post version of Kwame's story into the real one: a six-year-old getting rejected on the playground, a law school elective picked at random, and the framework — Compassionate Curiosity — that's now taught inside Google, Apple, and NASA.
Who is Kwame Christian?
What is Compassionate Curiosity?
What is the "acceptance speech test" in negotiation?
What is Cre8tive Con?
Who is Julie Lokun?
Who is Dominick Domasky?
What is The Creative Entrepreneur podcast?
Where can I learn more about Cre8tive Con OTR?
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Creative Entrepreneur Podcast hit the road for Cre8tive Con OTR (On The Road) Boston, hosted at One Financial Center. Co-hosts Julie Lokun and Dominick Domasky sit down post-event to unpack the blind spots most business owners never see — and the strategists who exposed them live.
Inside this episode:
The hosts also share how phone-free "portal" moments (inspired by mentor Sean Finegan) shaped the room, and tease the next stop: Cre8tive Con OTR Orlando, timed around PodFest Expo.
What is Cre8tive Con OTR? Cre8tive Con OTR (On The Road) is the traveling live-event series from Cre8tive Con, bringing entrepreneurs, authors, and podcasters together city by city — Boston was the launch stop, with Orlando next.
What are the 8 Pillars of Owning Your Ecosystem? Website, email list, book/IP, podcast, community, content library, live events, and your own stage — the framework Julie Lokun and Dominick Domasky use to help entrepreneurs stop renting audiences and start owning them.
Who spoke at Cre8tive Con OTR Boston? Kerry Brett, John Lee, Neil Rodgers, Nick Hutchison, and the Keap team joined hosts Julie Lokun and Dominick Domasky.
When is Cre8tive Con OTR Orlando? It's coming up around PodFest Expo — details at cre8tivecon.com.
What book did John Lee talk about? His New York Times bestseller Money Unlocked, covering how to protect, grow, and scale your money.
Julie Lokun, JD is a media entrepreneur, podcast strategist, and brand consultant, and founder of The Mediacasters LLC. She co-founded Dragonfly Cre8tions LLC and Dragonfly Podcast Academy, and co-hosts both The Creative Entrepreneur Podcast and Get Obsessed Podcast — both ranked in the top 0.05% globally on Listen Notes. Learn more at julielokunconsulting.com.
Dominick Domasky is a speaker, brand strategist, and founder of Motivation Champs, known for his signature mantra: "Control it, don't let it control you." He co-founded Cre8tive Con and Cre8tive Con OTR with Julie Lokun. Learn more at motivationchamps.com.
Subscribe, rate, and review The Creative Entrepreneur Podcast — and follow along as OTR heads to Orlando next.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dr. Robert Epstein says he was warned he could die for exposing the Search Engine Manipulation Effect. Months later, his wife was killed in a crash police still can't fully explain.
IN THIS EPISODE WITH DR. ROBERT EPSTEIN:In Part 2 with Dr. Robert Epstein, Julie Lokun is joined by special co-host Jen Fontanilla, filling in for Dom Domasky, for a conversation that goes somewhere darker than Part 1: the personal cost of being a whistleblower. Epstein shares the warning he says he received after testifying before the U.S. Senate about the Search Engine Manipulation Effect (SEME) — and the devastating loss of his wife, Misti, in a car accident he has publicly said made him question whether it was truly accidental. Jen and Julie sit with the weight of that story and what it means to speak truth to power when power is a trillion-dollar company. This isn't clickbait — it's a firsthand account of what it can cost to blow the whistle on Big Tech.
Timestamped chapters:
Guest bio:
Co-host bio:
QUOTES:
Resource links:
Dr. Epstein also unpacks his Humanness Test, the tool he built to measure how "human" a person's responses really are — and what that means now that AI can pass for human in blind conversation studies. He points listeners to MyDigitalHygiene.com, home of his Digital Hygiene Inventory, a free assessment that scores your real-world skills for staying safe and private online.
Add a chapter marker:
Add to resource links:
What is Dr. Robert Epstein's Digital Hygiene Inventory?
Did Dr. Robert Epstein say he was warned about his safety?
How did Misti Vaughn, Dr. Robert Epstein's wife, die?
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Creative Entrepreneur Podcast | Julie Lokun & Dominick Domasky ft. Neil Rogers
Forget the funnels. Forget the scripts. The best sales training on earth might be happening behind a bar top on a Friday night — and Neil Rogers is here to prove it.
Neil is the author of Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar — a book Julie calls dog-eared, underlined, and genuinely transformational. In this episode, Julie Lokun and Dominic Domasky sit down with Neil for an unscripted conversation about what decades in hospitality taught him about selling, leading, and connecting — the human way.
If you've ever felt like traditional sales advice makes you feel gross, manipulative, or fake — this episode is your reset.
Neil breaks down why bartenders are some of the most naturally gifted sales professionals alive — masters of first impressions, active listening, emotional regulation, and grace under pressure. His philosophy: "We are not in the product business. We are in the hospitality business."
Whether you're closing six-figure deals or pouring drinks, the same truth applies — people want to feel seen, heard, and respected. Neil shares real stories from his career that prove trust and loyalty can't be manufactured through tactics. They're built one interaction at a time.
This episode isn't just about sales. Neil opens up about being a father to a non-speaking autistic son, the impact the book Underestimated had on his family, and how spelling-to-communicate practices reshaped the way he thinks about empathy, patience, and truly listening — in business and in life.
Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar by Neil Rogers Available on Amazon — a must-read for entrepreneurs, sales professionals, and anyone who works with people.
Small business owners • Entrepreneurs & founders • Sales professionals • Coaches & consultants • Side hustlers • Creative professionals building sustainable businesses
If this episode hit home, subscribe to The Creative Entrepreneur Podcast, leave a review on Apple Podcasts, and share it with an entrepreneur who needs to hear it. It helps more creatives and founders find the show.
Explore more episodes and upcoming events: www.cre8tivecon.com ️ Join us live in Chicago in 2027 at Cre8tive Con!
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Search Engine Manipulation Effect is real, it's measurable, and it's deciding things for you right now — including how people find your business.
ABOUT THIS EPISODE OF CREATIVE ENTRPRENEUR PODCAST
Timestamped chapters:
Guest bio:
Resource links:
A special thank you to our guest co-host Jen Fontanilla! www.jenfontanilla.com
Jen Fontanilla | Strategic Business Positioning for Web & Graphic Designers
To learn more about Jen check out her website_
If this episode made you rethink who's really steering your business, hit follow and share it with one entrepreneur who needs to hear it. Own your ecosystem, don't rent your audience.
Julie & Dominick
What is the Search Engine Manipulation Effect (SEME)?
Who is Dr. Robert Epstein?
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
From Basement to Business: How Jonah Lantto Turned True Crime Into a Podcasting Empire
What if your next business breakthrough isn't a marketing funnel — it's a microphone?
In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with Jonah Lantto, co-host of Midwest Murder, one of the fastest-growing true crime podcasts in the country. Jonah shares the real, unfiltered story of how a basement side project turned into a full-time podcasting business — one built on live shows, sponsorships, merch, and an audience that trusts him enough to show up in person, city after city.
This episode isn't just for true crime fans. It's a masterclass in podcast monetization, audience-building, and turning content into a real business vertical.
Jonah Lantto is a true crime writer, live storyteller, podcast host, and wedding officiant based in the Midwest — available everywhere the story takes him. He's the co-host of Midwest Murder, a true crime podcast known for uncovering forgotten regional cases and turning them into sold-out live storytelling events across the Midwest and beyond.
Julie Lokun, JD — Media entrepreneur, podcast strategist, and brand consultant. Founder of Dragonfly Cre8tions LLC and co-founder of The Mediacasters, Julie helps entrepreneurs build authority through podcasting, publicity, and strategic brand positioning. Her shows rank in the top 0.05% globally on Listen Notes and top 5 on Apple Podcasts weekly.
Dominick Domasky — Bestselling author, publisher, and founder of Motivation Champs Publishing. Co-host of The Creative Entrepreneur Podcast and a tireless champion for the creative entrepreneurship movement.
Ready to build your own creative business? Join Julie and Dom at Cre8tive Con, the national traveling entrepreneurship conference where podcasters, creators, and business builders come together to learn, connect, and grow.
If this episode inspired you to turn your voice into a business, please rate, review, and share The Creative Entrepreneur Podcast — it's the best way to help more entrepreneurs find the show.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Justin's Peanut Butter founder Justin Gold joins The Creative Entrepreneur Podcast to reveal how a food processor, a Boulder, Colorado kitchen, and a $281 million exit to a Fortune 500 company all started with one mountain bike ride. Hosts Julie Lokun and Dominick Domasky dig into risk-taking, raising investor capital, letting go as a founder, and why "no" just means "not now."
In this episode of The Creative Entrepreneur Podcast, co-hosts Julie Lokun and Dominick Domasky sit down with longtime friend and natural food industry pioneer Justin Gold, founder of Justin's Peanut Butter. Justin shares the real story behind building a nut butter brand from scratch — no ChatGPT, no roadmap, no investors — into a company acquired by a Fortune 500 giant, and why he later stepped back in to help guide it forward.
Julie's signature "best combos of all time" game makes an appearance — Michael Jordan & Scottie Pippen, Siegfried & Roy, and a supply-and-demand mic drop to close it out.
Justin Gold is the founder of Justin's Peanut Butter, one of the natural food movement's most recognizable brands. Starting with a food processor and a Boulder, Colorado kitchen, Justin built a company that scaled to a landmark acquisition, all while prioritizing employee protection through the deal and staying deeply involved in brand culture and innovation today.
Who founded Justin's Peanut Butter?
How much did Justin's Peanut Butter sell for?
Is Justin Gold still involved with Justin's Peanut Butter?
Instagram: @cre8tivecon
Who is Julie Lokun?
Who is Dominick Domasky?
What is Cre8tive Con?
What is Cre8tive Con OTR?
What is the "Own Your Ecosystem" framework?
How can I attend or learn more about Cre8tive Con?
How did Julie Lokun and Dominick Domasky start The Creative Entrepreneur Podcast?
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
You go full send. And that's exactly what Creative Entrepreneur Podcast host Julie Lokun, JD did at VeeCon Indianapolis — one of the most electric entrepreneurial events on the planet — when she sat down with Gary Vaynerchuk for a conversation that no script could have produced.
No color-coded notes. No safety net. Just two entrepreneurs in a room — and the kind of raw, real dialogue that changes the way you think about business, failure, and what it actually takes to build something that lasts.
If you're a Gary Vee fan, a student of hustle culture, or a creative entrepreneur who's ever felt the pressure to have it all figured out — this episode is your backstage pass.
Host: Julie Lokun, JD | Media Strategist, Brand Authority & Top Global Podcaster
Gary Vaynerchuk on the origin of VeeCon
The female CMO panel Gary couldn't wait to watch
Why Gary Vee is obsessed with the 1980s
The one piece of advice Gary gives every new entrepreneur
Gary Vee's only real regret
What Gary is most proud of — and what nobody knows
Julie Lokun, JD is a media strategist, brand authority, and top global podcaster whose shows rank in the top 0.1% globally on Listen Notes and top 5 on Apple Podcasts weekly. She is the co-founder of Dragonfly Cre8tions LLC, the force behind Dragonfly Podcasting, Dragonfly Podcast Academy, and Dragonfly Podcast Consulting. Julie sits at the intersection of media, brand strategy, and entrepreneurship — and she gets in rooms with the people who are actually building.
Connect with Julie: www.julielokunconsulting.com
Dominick Domasky is a bestselling author, speaker, and co-host of the Creative Entrepreneur Podcast. A tireless champion for the creative entrepreneurship movement, Dominick brings the energy, the community, and the conviction that business does not have to be boring.
Connect with Dominick: www.motivationchamps.com
The Creative Entrepreneur Podcast is where real entrepreneurs, bold thinkers, and creative disruptors come to build something extraordinary — out loud. Hosted by Julie Lokun and Dominick Domasky, this show ranks in the top 0.1% globally and consistently hits top 5 on Apple Podcasts. Every episode is proof that you don't need a perfect plan — you need the right conversation.
Listen & Subscribe on Apple Podcasts: Creative Entrepreneur: A Podcast For Business Growth and Trending News
Ready to be in the room where entrepreneurship happens in real life? Cre8tive Con is the national traveling entrepreneurship conference series co-founded by Julie Lokun and her team — bringing together creative entrepreneurs, brand builders, podcast hosts, and business visionaries for an experience Gary Vee would approve of.
Cre8tive Con Boston
This is your VeeCon moment. Come prepared to go full send.
️ Tickets & Info: www.cre8tivecon.com
If this conversation lit a fire in you — share it. Tag someone who needs to hear that losing your notes is sometimes the bravest thing you can do. Leave a review. Because this is how we get voices like Gary Vee's into ears that are ready to do the work.
Tag us: @julielokun | @dominickdomasky | #CreativeEntrepreneurPodcast #GaryVee #VeeCon #CreativeEntrepreneur #Cre8tiveCon #Entrepreneurship #PodcastLife
The Creative Entrepreneur Podcast — We don't just talk. We build something extraordinary. Because business does not have to be boring.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHAT IS OUR FAVORITE CRM? KEAP!
GET ORGANIZED AND AUTOMATE YOUR BUSINESS WITH KEAP
www.keap.com/cre8tive
LEARN ABOUT BOBBY LANE OF FACTOTUM
Are you running a business but struggling to keep up with the "back-office" chaos? You aren't alone. Many entrepreneurs excel at their craft but get bogged down by the very systems meant to support them. In this episode of the Creative Entrepreneur Podcast, hosts Dom and Julie sit down with Bobby Lane, CEO of Factotum, to discuss how to bridge the gap between big ideas and smart execution.
Bobby, a seasoned strategist from across the pond, is rewriting the rules of how business gets done in the U.S. From navigating the "Big Pond" transition to the importance of building a business based on trust and relationships, Bobby shares the "no-fluff" secrets to scaling a smarter company.
What is a "Factotum"? Bobby breaks down the Latin origins of the name—meaning "do the whole thing"—and how his company provides multidisciplinary outsourcing for the back-office gaps every small business faces.
The UK vs. US Business Mindset: Why the pace of change in America is an entrepreneur's playground, and how Bobby combined British strategy with an American leadership team to conquer the market.
Execution Over Advice: In a world of "fractional consultants," Factotum focuses on actually doing the work—from accounting and HR to marketing and recruitment.
When to Hire Help: Bobby reveals why you should surround yourself with people cleverer than you before the four o’clock panic sets in.
Jules’ Rules (British Edition): A fun, high-stakes debate on who does it better: Tea or Coffee? James Bond or Marvel? (Spoiler: Bobby might be more Americanized than he thinks!)
Check for Need: Before launching a niche business, ask: "Does someone actually need this solution?"
Surround Yourself with Experts: Don't be afraid to hire people who challenge you and handle the details you hate.
Relationships are Strategy: Bobby explains why he builds his business through "friends and family" connections spanning 30 years—trust is the ultimate cultural fit.
Automate or Outsource: If you’re still signing contracts on the side of the road with a pen and paper, it’s time to engineer a better system.
Ready to stop chasing tasks and start putting your growth on autopilot?
Website: www.factotum.com
LinkedIn: Connect with Bobby Lane
Stop losing leads in the shuffle. Keap is the leading sales and marketing automation platform designed specifically for small businesses. Capture leads, automate your follow-ups, and build stronger relationships without the manual grunt work.
Get Started: keap.com/creative
If you enjoyed this episode, please follow, subscribe, and share it with a fellow visionary who is ready to build something smarter.
"The best businesses aren't just built, they're engineered."
The Creative Entrepreneur: A Podcast for Business Growth, Strategy, and Monetization is available on all major platforms. It features high-level interviews with experts like Jim Kwik and David Meltzer.
Apple Podcasts: Listen here
Spotify: Search for "Creative Entrepreneur Julie Lokun"
Official Website: CreativeEntrepreneurPod.com
The show is hosted by Julie Lokun, JD (a business coach and "legal eagle") and Dominick Domasky (founder of Motivation Champs). They often collaborate with other industry leaders like Lauren Erickson and Bobby Lane from Factotum.
The show heavily emphasizes the power of automation to prevent leads from going cold. They recommend Keap (formerly Infusionsoft) for small business CRM and marketing automation.
Keap Trial/Promo: You can often find their specific partner link in the show notes of recent episodes, or visit Keap.com/cre8tive to explore their "Conquer the Chaos" resources.
If you are looking for the outsourced business services (HR, IT, Accounting) mentioned by guest Bobby Lane, you can find his firm at Factotum.
Website: Factotum.org.uk
Cre8tive Con is the flagship live networking conference for the brand. The 2026 event recently took place in Chicago, focusing on "Human-First" business growth and moving beyond digital-only connections.
Event Info: Cre8tiveCon.com
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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