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Everyone thinks the book will change everything. BookThinkers CEO Nick Hutchison says the real game starts after you hit publish — and most entrepreneurs are playing it completely wrong. In this episode of The Creative Entrepreneur Podcast, Julie Lokun and Dominick Domasky sit down with Nick to expose the #1 author marketing mistake, the AI disclosure crisis rocking the publishing world, why physical books beat audiobooks for brain development, and the SMART reading framework that can transform how you learn and take action. Reality is negotiable. This episode shows you how.
ABOUT NICK HUTCHISON:
Nick Hutchison
CEO & Founder, BookThinkers · Author of Rise of the Reader
Nick Hutchison went from self-described non-reader in college to building one of the most respected book marketing agencies in the world. As CEO of BookThinkers — a full-service agency with a team of 12 that serves hundreds of authors annually — Nick has helped thought leaders, executives, and entrepreneurs turn their books into movements. His own book, Rise of the Reader, outlines the reading and implementation system he used to completely redesign his life throughout his 20s. Nick is also a sought-after speaker, content creator, and what he calls a "book matchmaker" — connecting people to the exact book that will solve their current problem. He is a mentor to emerging authors and a relentless advocate for the idea that physical books, read with intention, remain one of the most powerful tools for personal transformation available.
bookthinkers.com@bookthinkersBookThinkers LIVE 2026Rise of the Reader
"Reality is negotiable. With enough hard work, the right mentors, and the right books — you can build your dream life."
— Nick Hutchison, quoting Tim Ferriss
WHAT YOU WILL LEARN IN THIS EPISODE
Why most book launches fail and the simple fix authors refuse to use The #1 social media mistake 90% of authors make after publishing The AI-written book crisis: disclosure, lawsuits, and what is coming next How to build your rule of 5 influence circle as an author and entrepreneur Why physical books beat audiobooks for retention and brain development The SMART goal reading method that transforms how you implement what you learn Why Gen Z is the first generation with declining IQ and reading comprehension The books that changed Nick's life and how to find the one that will change yours Jules Rules: epic book launch branding fails including the Oprah disaster How to market yourself 24/7 as an author without feeling salesy
TIMESTAMPS
00:00 Intro — why your book is never the thing
03:30 Nick's story: from non-reader to BookThinkers CEO
8:00 The #1 author marketing mistake and what to do instead
13:00 AI books, disclosure, and the Hachette Shy Girl scandal
19:00 Why Gen Z has declining IQ and the case for physical books 2
5:30 The rule of 5: who is really in your influence circle
31:00 Jules Rules: epic book launch branding fails
8:00 The books that changed Nick's life: Rich Dad,
44:00 The SMART goal reading strategy and the 80/20 action method
ABOUT YOUR HOSTS
JULIE LOKUN, JD — Media Strategist, Publicist, Author, Mom of Four
Julie Lokun is a media strategist, publicist, and attorney who has built brands from the ground up for entrepreneurs, authors, and executives. As co-host of The Creative Entrepreneur Podcast and founder of The Mediacasters, she specializes in helping visionaries turn their story into influence. She is fiercely passionate about authentic branding, the power of community, and making sure entrepreneurs stop hiding behind their ideas and start owning their stage.
Instagram: https://www.instagram.com/julielokun
LinkedIn: https://www.linkedin.com/in/julielokun
Website: https://www.cre8tivecontr.com
DOMINICK DOMASKY — Publisher, Author, Entrepreneur, Community Builder
Dominick Domasky is a publisher, author, and entrepreneur with over 25 years in sales and brand-building. As co-founder of Motivation Champs Publishing and co-host of The Creative Entrepreneur Podcast, he has helped hundreds of authors bring their books to life and helped them understand that the book is only the beginning. Dom brings grit, humor, and hard-won publishing wisdom to every conversation.
Instagram: https://www.instagram.com/dominickdomasky
LinkedIn: https://www.linkedin.com/in/dominickdomasky
Website: https://www.motivationchamps.com
ABOUT OUR GUEST — NICK HUTCHISON
Nick Hutchison is the CEO and founder of BookThinkers, a full-service book marketing and promotion agency with a team of 12 that serves hundreds of authors annually. Nick built the agency after going from a self-described non-reader in college to becoming obsessed with personal development books and the way they could redesign a person's reality.
As the author of Rise of the Reader, Nick outlines the exact reading and implementation system he used to completely transform his life throughout his 20s. He is a sought-after speaker, content creator, and passionate book matchmaker — connecting people to the exact book that will solve their current problem.
Nick is a relentless advocate for physical book reading, authentic authorship, and the belief that reality is negotiable for anyone willing to put in the work.
Website: https://www.bookthinkers.com Instagram: https://www.instagram.com/bookthinkers BookThinkers LIVE 2026: https://www.bookthinkers.com/book-thinkers-live-2026 Rise of the Reader: Available on Amazon and wherever books are sold
Want a personal book recommendation from Nick? DM @bookthinkers on Instagram with the problem you are trying to solve right now and his team will match you with the perfect book.
BOOKS MENTIONED IN THIS EPISODE
Rise of the Reader by Nick Hutchison:
Rich Dad Poor Dad by Robert Kiyosaki
The 4-Hour Workweek by Tim Ferriss
Limitless by Jim Kwik Unlimited
Memory by Kevin Horsley
Think and Grow Rich by Napoleon Hill
How to Win Friends and Influence People by Dale Carnegie
The Richest Man in Babylon by George S. Clason
The 7 Habits of Highly Effective People by Stephen R. Covey
FREQUENTLY ASKED QUESTIONS
Who is Nick Hutchison and what is BookThinkers? Nick Hutchison is the CEO and founder of BookThinkers, a full-service book marketing agency with a team of 12 that serves hundreds of authors every year. He is also the author of Rise of the Reader. Visit bookthinkers.com or DM @bookthinkers on Instagram for a personal book recommendation.
What is the biggest mistake authors make after publishing? Not promoting consistently enough. Most authors post about their book two or three times at launch and then go silent. Nick argues that if your book genuinely helps people, not promoting it is actually selfish — you are keeping people in pain longer than necessary. Consistent value-driven content is the only sustainable book marketing strategy.
Is it okay to use AI to write a book? Nick shared that 83% of potential book buyers say they would want their money back if they discovered an author used AI without disclosure. His advice: use AI for brainstorming and refining your thinking, but never let it do the thinking for you, and always disclose. People want to buy from people.
Why does Nick prefer physical books over audiobooks? Between 60 and 80% of brain inputs are visual. When you listen to an audiobook while driving or exercising, that visual bandwidth is already occupied and you absorb far less. Physical books are an act of mono-tasking — one input, full focus, lengthened attention span.
What is the SMART goal reading method? Before reading any book, write a SMART goal on the inside cover. Specific, Measurable, Attainable, Written, and Time-bound. Then do an 80/20 analysis at the end to identify the highest-leverage actions to implement. Re-read your goal at the start of each reading session so your brain knows what to filter for.
What is Cre8tive Con? Cre8tive Con is an entrepreneur event hosted by Julie Lokun and Dominick Domasky in Boston on July 13, 2026. Designed for creators, authors, entrepreneurs, and brand-builders who want to connect and grow in person. Get tickets at https://www.cre8tivecontr.com
What is BookThinkers LIVE 2026? BookThinkers LIVE 2026 is Nick Hutchison's flagship live event in Boston on July 11 and 12, 2026. Speakers include Jim Kwik, John Lee Dumas, Evan Carmichael, and more. Get tickets at https://www.bookthinkers.com/book-thinkers-live-2026
What books does Nick recommend for entrepreneurs? Rich Dad Poor Dad by Kiyosaki, The 4-Hour Workweek by Ferriss, Limitless by Jim Kwik, Unlimited Memory by Kevin Horsley, Think and Grow Rich by Napoleon Hill, and his own Rise of the Reader. DM @bookthinkers on Instagram for a personalized recommendation.
LINKS AND RESOURCES
BookThinkers: https://www.bookthinkers.com
BookThinkers LIVE 2026 — Boston July 11 and 12, speakers include Jim Kwik, John Lee Dumas, Evan Carmichael and more: https://www.bookthinkers.com/book-thinkers-live-2026
Cre8tive Con — Boston July 13, 2026, hosted by Julie Lokun and Dominick Domasky: https://www.cre8tivecontr.com
Keap — Our favorite business automation tool: https://www.keap.com/cre8tive
Nick Hutchison on Instagram: https://www.instagram.com/bookthinkers
Julie Lokun on Instagram: https://www.instagram.com/julielokun
Dominick Domasky on Instagram: https://www.instagram.com/dominickdomasky
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Follow us on YOUTUBE! Cre8tive Con - YouTube @cre8tivecon
What if you could turn a $10 "ante" into a seat at the table for the next Amazon or Google? In this episode, Gerry Hays, CEO of Doriot, joins hosts Dominick Domasky and Julie Lokun to unveil a revolutionary new model called Venture Staking, which bridges the gap between community-driven philanthropy and high-stakes venture capital.
Gerry shares how Doriot is democratizing the "closed-door" world of Silicon Valley, allowing everyday people to seed the next big idea for the price of a cup of coffee. Whether you are a creator looking for non-equity funding or an aspiring investor looking to build a "wealth-cultivation" mindset, this conversation provides the blueprint for getting into the proximity of innovation.
Guest Website: www.doriot.com
Guest: Gerry Hays, JD (CEO of Doriot & Professor at the Kelley School of Business)
Host Info: Dominick Domasky & Julie Lokun
Event Mentioned: Cre8tive Con
Venture Staking 101: Learn how a "give-first" grant model allows communities to support founders without immediately taking equity or debt.
The "Asymmetric Gap": Why watching a founder perform through weekly updates is the best due diligence you can do before investing larger sums.
Wealth Follows Innovation: Why being in proximity to new ideas is more important than having a massive bank account.
Red Flags: Why high-pressure closes and "deadlines" are often a sign to walk away.
The Power of Humans: Jerry’s #1 tip for what to invest in—don't just follow the tech; follow the human ingenuity and drive behind it.
[02:15] The Indiana Connection: How a Kelley School of Business professor became a "kindred spirit" to the show.
[05:40] The Winning Pitch: Gerry explains the concept of raising $100k from 3,000 supporters.
[09:12] The "Amazon Math": How $10 in 1993 could have changed your life today.
[14:30] Discoverers vs. Founders: How to get involved with Doriot as an investor or a creator.
[17:45] Inside Baseball: The Sam Altman/Stripe story and the power of small checks.
[21:10] Cultivating vs. Consuming: Shifting your mindset from "Get Rich Quick" to "Seed the Future."
[26:50] Jules Rules: Red flags to look for when someone asks for your money.
[30:15] The Chocolate Bar Chemist: A real-world example of why you should never bet against passion.
The $10 Millionaire: How "Venture Staking" is Disrupting Silicon Valley
From Philanthropy to Profit: Jerry Hays on Democratizing Startup Investing
Why You Don’t Need an MBA to Invest Like a VC with Doriot’s Jerry Hays
The Wealth Mindset: Cultivating Your Future Through Community Grants
Venture Capital for the Rest of Us: A Masterclass with Jerry Hays
Who is Julie Lokun? Julie Lokun, JD, is a master brand strategist, author, and the founder of The Big Better Brand. Known for her "media-first" approach, she helps entrepreneurs and influencers scale their visibility through podcasting, public speaking, and strategic storytelling. As a co-host of the Creative Entrepreneur Podcast, she brings a sharp legal mind and a creative eye to the world of business growth.
Learn more: www.bigbetterbrand.com
Who is Dom Domasky? Dom Domasky is an inspirational author, speaker, and the founder of Motivation Champs. After navigating the highs and lows of business ownership (including a very famous "lima bean" story), Dom dedicated his career to sharing stories of resilience. He specializes in helping individuals find their "inner champ" and turn failures into fuel for future success.
Learn more: www.motivationchamps.com
What is Cre8tive Con OTR? Cre8tive Con OTR (On The Road) is a high-energy, immersive networking and educational experience for entrepreneurs. Unlike traditional stuffy conferences, it focuses on real-world skills like the 30-second pitch, brand building, and community investment.
Join the Movement: Catch the next stop in Boston! Get tickets and info at www.cre8tiveconotr.com.
How do the hosts manage their business automation? To keep the podcast, conferences, and coaching businesses running smoothly, Julie and Dom rely on Keap. It is their favorite all-in-one automation tool for managing CRM, email marketing, and lead captures, allowing them to spend less time on admin and more time creating.
Special Offer: Check out their preferred setup at www.keap.com/cre8tive.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Should entrepreneurs go to college — or skip the degree and start building their dream business now?
In this compelling episode of The Creative Entrepreneur Podcast, hosts Julie Lokun, JD and Dominick Domasky tackle one of the most searched questions among aspiring business owners, creators, startup founders, freelancers, and Gen Z entrepreneurs:
“Is college worth it anymore?”
As artificial intelligence, self-education, online learning, and creator-driven businesses reshape the economy, the traditional college path is being challenged like never before. With over $1.7 trillion in student loan debt burdening Americans, many entrepreneurs are asking whether a four-year degree is still the smartest investment — or the biggest obstacle to financial freedom and innovation.
Inspired by Julie Lokun’s viral article, “Should I Go to College? Debt, Entrepreneurship & The Voices Who Challenged the Norm,” this episode explores the changing relationship between education, entrepreneurship, and economic opportunity in 2026 and beyond.
Julie and Dominick discuss:
This episode is essential listening for:
Massive student debt can limit freedom, creativity, and the ability to take entrepreneurial risks. Julie and Dominick discuss how financial pressure often delays business ownership and innovation.
Does a degree guarantee financial success anymore? This conversation examines whether traditional higher education still provides value in a rapidly changing digital economy.
Discover how entrepreneurs are using:
Learn how modern entrepreneurs are building careers through:
While entrepreneurship often rewards execution over credentials, some professions still require formal education. Julie and Dominick discuss where degrees remain essential and where they may no longer be necessary.
The Creative Entrepreneur Podcast is a leading business and entrepreneurship podcast for creators, innovators, founders, coaches, and visionaries who want to build impactful brands and profitable businesses.
Hosted by Julie Lokun, founder of Cre8tive Con, the show features:
Whether you are launching a startup, scaling a business, building a personal brand, or pivoting careers, this podcast delivers actionable insights to help you grow.
Available on:
Subscribe for weekly episodes on entrepreneurship, branding, AI, marketing, creativity, and business growth.
Ready to elevate your business, build meaningful connections, and learn from world-class entrepreneurs?
Join us live at Cre8tive Con:
The premier conference for entrepreneurs, creators, speakers, podcasters, authors, and innovators looking to grow their influence and impact.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In our latest episode of the Creative Entrepreneur Podcast, Julie Lokun and Dom Domasky break down the psychological barriers to success. Using the framework established by Dr. Benjamin Hardy, we explore why the "safety net" you’ve built is actually a trap. If you are a business owner in the Boston area, it’s time to stop managing time and start managing your future.
The Science of Scaling suggests that if you want to reach a goal in 10 years, you should ask yourself why you can’t do it in six months. Dr. Benjamin Hardy emphasizes that "10x is easier than 2x," and on this episode, we apply that brutal honesty to our own businesses.
Why does location matter? Because proximity is power. We are bringing the heat to Boston, Massachusetts, for Cre8tive Con.
Location: Boston, MA
Date: July 13th
Register: www.cre8tiveconotr.com
Are you ready to burn the safety net? Register for Cre8tive Con Boston Here
Are you busy, or are you actually moving the needle? Today, we’re calling out the "safety net" mentality that keeps entrepreneurs stuck in mediocrity. We discuss why a full calendar is often a mask for avoiding the one bold move that changes everything.
The Dr. Benjamin Hardy Philosophy: We explore the concepts found in the work of Dr. Benjamin Hardy, specifically focusing on how to shorten your 10-year goals into 90-day sprints by raising your standards and narrowing your focus.
Dropping the Floor: Why having a "fallback plan" is actually holding your business back. To reach the next level, you have to remove the option to fail.
The Art of "No": Dom opens up about the struggle of being "too nice" and how unsolicited manuscripts and non-serious leads are the ultimate time-wasters.
Peak Energy vs. Time Management: Why Julie believes color-coding your calendar is a crutch. We break down energy management for parents and busy professionals.
Automation with Keap: How we are using Keap to eliminate manual tasks and maintain flow without the social media "time suck."
We are currently studying Dr. Benjamin Hardy’s principles on scaling and 10x growth. One of the biggest shifts we’ve made is realizing that Dr. Benjamin Hardy is right: you don't need more time; you need more skin in the game. By applying the "Science of Scaling," we are learning to stop the "inch-by-inch" growth and start taking exponential leaps.
Dom Domasky: Founder of Motivation Champs. www.motivationchamps.com
Julie Lokun: Founder of Big Better Brand. www.bigbetterbrand.com
What is Cre8tive Con? Cre8tive Con is the premier gathering for creative entrepreneurs, authors, and business leaders looking to scale their brands. It’s an immersive experience focused on execution over theory.
When and where is the next event? We are heading to Boston! Join us on July 13th. You can grab tickets at www.cre8tiveconotr.com.
Is this event for beginners or established business owners? Both! Whether you are just starting out or looking to apply Dr. Benjamin Hardy’s scaling principles to a 7-figure business, the strategies shared in Boston will help you "drop the floor" and level up.
Will Julie and Dom be there in person? Absolutely. We’ll be leading sessions, recording live, and networking with all of you. See you in Boston!
Julie Lokun is a powerhouse entrepreneur, author, and the visionary founder of Big Better Brand. With a legal background and a shark-like instinct for branding, Julie specializes in helping entrepreneurs find their "why" and execute it with ruthless precision. As a devotee of Dr. Benjamin Hardy’s "10x" methodology, she is known for her "drop the floor" approach—eliminating the safety nets that keep business owners playing small.
Julie is the lead architect behind Cre8tive Con, bringing her high-octane energy to the Boston stage on July 13th. When she isn't coaching elite brands or hosting the Creative Entrepreneur Podcast, she is managing a household of four boys and proving that "work-life balance" is less about time management and more about energy management.
Website: www.bigbetterbrand.com
Expertise: Brand Identity, Strategic Scaling, Podcast Growth.
Dominick Domasky is a professional "YES" man turned "NO" strategist, author, and the founder of Motivation Champs. After years of navigating the highs and lows of the sales world, Dom has dedicated his career to sharing the stories of the "underdogs" and helping people turn their failures into fuel. Through his work with Dr. Benjamin Hardy's scaling principles, Dom focuses on "raising the floor" by helping entrepreneurs eliminate the low-level tasks that drain their income-generating potential.
As a publisher and media strategist, Dom helps authors and speakers get their message to the masses without the "fluff." He is the co-host of the Creative Entrepreneur Podcast and will be co-leading the charge at Cre8tive Con in Boston this July. Dom’s mission is simple: to help you stop lying to yourself about your progress and start executing like a champion.
Website: www.motivationchamps.com
Expertise: Storytelling, Motivational Speaking, Publishing, Sales Strategy.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you building a business of freedom or a personal prison? In this high-impact episode, "The Real" Jason Duncan reveals how to dismantle the "Hero Syndrome" and transition from a burnt-out founder to a visionary leader who lives a lifestyle of "exit without exiting."
What happens when an unemployed school teacher builds a multi-million dollar empire, only to realize he’s become a prisoner to his own success? Jason Duncan, founder of the Exeter Club and a renowned TEDx speaker, joins the Creative Entrepreneur Podcast to share his journey from the grind to total business liberation.
Jason dives deep into the psychology of the "Hero Syndrome"—the dangerous ego-trap where founders believe they must save the day every day. If your business depends on your heartbeat to survive, you don't own a business; you own a high-stress job.
The Hero Syndrome: Why being the "savior" of your company is actually a selfish act that endangers your employees' livelihoods.
Exit Without Exiting: How to structure your company so it provides the lifestyle you want without having to sell your legacy.
The 3-Tier Org Chart: A breakdown of Jason’s XOS Methodology:
The Delivery Team: Executing the core service.
The Support Squad: Managing the back-office operations.
The A-Team: Empowered leaders who make decisions for you, not just take tasks from you.
Real vs. Fake: A candid conversation on authenticity in the age of AI, "contrived authenticity," and why choosing the hard path early makes life easy later.
Website: TheRealJasonDuncan.com
Mastermind: The Exeter Club
Newsletter: What’s Real with The Real Jason Duncan (Weekly truths on business and life)
Event: Cre8tive Con
Awareness is Step One: Recognize if you are addicted to the "white horse" feeling of saving the day.
Date Your Life: Shift your focus from EBITDA to life satisfaction. Ask yourself: "What would I do if I had 90 days off this year?"
Audit Your Decisions: Stop delegating tasks and start delegating decision-making authority to your A-Team.
"The purpose of business ownership is not to own the business. It's so that the business can provide the lifestyle for you and your family that you actually want to live." — Jason Duncan
The Real Jason Duncan: Discover how to reclaim your freedom at www.therealjasonduncan.com.
Get Social: Follow Jason’s daily insights on Instagram @therealjasonduncan.
Scale Your Business: Stop the manual grind. We use and recommend Keap to automate our sales and marketing. Get started at www.keap.com/cre8tive.
Cre8tive Con: Join the movement and see speakers like Jason live at www.cre8tivecon.com.
Motivation Champs: Elevate your mindset and your story at www.motivationchamps.com.
Big Better Brand: Build a brand that stands out in a "fake" world at www.bigbetterbrand.co.
Podcast Hub: Catch up on all episodes at www.creativeentrepreneurpod.com.
The Latchkey Generation: How Gen X’s "figure it out" upbringing created the ultimate entrepreneurs—and the ultimate "Hero Syndrome."
The $2 Million Swing: Jason shares the painful lesson of losing $1M in profit because the business was too dependent on his personal energy.
Hard Now, Easy Later: The philosophy of choosing the difficult path of systemization today to enjoy a "chill" lifestyle tomorrow.
Nostalgia & Perspective: Why Jason would trade a billion dollars to relive the early days with his family, and how that drives his business philosophy.
What does "Exit Without Exiting" actually mean? It is the process of removing yourself from the daily operations of your business so that it functions profitably without your direct involvement. You retain ownership and profits but gain total freedom of time.
What is the "Hero Syndrome"? The Hero Syndrome is the ego-driven habit of a founder "saving the day" for their team. While it feels good to be needed, it prevents employees from growing and makes the business fragile.
How do I know if my business is too dependent on me? The "Vacation Test": If you can't turn off your phone for two weeks without the business losing money or momentum, you are a prisoner to your business.
Why should I use a CRM like Keap for my creative business? Creative entrepreneurs often struggle with follow-ups and organization. Keap automates your lead capture, invoicing, and client communication, which is the first step toward the "automation" phase of Jason's XOS methodology.
How can I see Jason Duncan speak live? Jason is a regular keynote speaker at events like Cre8tive Con. Keep an eye on www.cre8tivecon.com for upcoming dates and tickets!
"If you choose hard early, it's easy later. If you choose easy early, it's hard later. Choose your 'hard' wisely." — The Real Jason Duncan
Don't forget to Subscribe, Rate, and Review! Help other entrepreneurs find their freedom by leaving a 5-star review on Apple Podcasts.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it take to outwit, outplay, and outlast—not just on a remote island, but in life and business?
In this electrifying episode of The Creative Entrepreneur, Julie Lokun and Dominick Domasky sit down with Survivor Season 49 winner Savannah Louie for a raw, strategic, and deeply human conversation about resilience, identity, and the psychology of winning.
FOLLOW SAVANNAH on INSTAGRAM: (4) Instagram -- @sahhvz
Savannah takes us behind the scenes of her Survivor journey—sharing the mental frameworks, emotional discipline, and intuitive decision-making that carried her to victory. But beyond the million-dollar win, this conversation dives into something even more powerful: how adversity sharpens clarity, how storytelling builds influence, and how creatives and entrepreneurs can leverage their unique voice to stand out in a crowded world.
From navigating alliances to trusting her instincts under pressure, Savannah reveals how the same skills that win reality TV can be applied to building a brand, leading with authenticity, and staying grounded when everything is on the line.
Whether you're building a business, a personal brand, or simply trying to find your edge, this episode will challenge how you think about strategy, courage, and what it truly means to win.
In this episode, you’ll learn:
What is The Creative Entrepreneur Podcast?
The Creative Entrepreneur Podcast, hosted by Julie Lokun, features conversations with top entrepreneurs, creators, authors, and thought leaders who share actionable strategies for building powerful brands and businesses.
Who is Julie Lokun?
Julie Lokun, JD, is a media strategist, founder of The Mediacasters, podcast host, and communications expert known for helping entrepreneurs amplify their voice through podcasting, publishing, and speaking.
Who are the guests on the podcast?
Guests include high-level entrepreneurs, bestselling authors, industry disruptors, and notable figures such as reality TV winners, media personalities, and business leaders.
What topics does the podcast cover?
The show explores entrepreneurship, branding, storytelling, media strategy, personal development, and scaling influence in a digital-first world.
Where can I listen to the podcast?
The Creative Entrepreneur Podcast is available on all major platforms including Apple Podcasts, Spotify, and YouTube.
How can I be a guest on the podcast?
Potential guests can apply through Julie Lokun’s media company, The Mediacasters, or connect via her professional platforms for consideration.
Who is Julie Lokun?
Julie Lokun is the founder of Cre8tive Con, The Mediacasters, and host of The Creative Entrepreneur Podcast. She is a media expert specializing in helping entrepreneurs build authority through omni-media platforms.
What does Julie Lokun specialize in?
Julie specializes in PR, podcasting, brand amplification, content strategy, and helping entrepreneurs become visible through media and speaking opportunities.
What is The Mediacasters?
The Mediacasters is an omni-media company founded by Julie Lokun that helps entrepreneurs scale their voice through podcasting, publishing, PR, and strategic media placements.
Does Julie Lokun speak at events?
Yes. Julie is a sought-after speaker who presents on media strategy, entrepreneurship, branding, and leveraging platforms for growth.
How can I work with Julie Lokun?
You can connect with Julie through her media company or through Cre8tive Con for collaborations, speaking, and brand strategy opportunities.
Who is Dominick Domasky?
Dominick Domasky is a bestselling author, CEO of Media Champs Publishing, and COO of Cre8tive Con. He is known for helping entrepreneurs share their stories through collaborative books and media.
What is Media Champs Publishing?
Media Champs Publishing is a platform that helps entrepreneurs become published authors and expand their authority through storytelling and book collaborations.
What is Dominick Domasky’s role in Cre8tive Con?
Dominick serves as Chief Operating Officer (COO), helping lead the vision, execution, and growth of the conference and its expanding ecosystem.
What topics does Dominick Domasky speak on?
He speaks on storytelling, personal branding, overcoming failure, publishing, and building influence through authorship.
www.cre8tivecon.com
What is Cre8tive Con?
Cre8tive Con is a premier conference designed for entrepreneurs, creators, and thought leaders looking to elevate their brand, voice, and business through media, storytelling, and strategic connections.
Who should attend Cre8tive Con?
Entrepreneurs, podcasters, authors, coaches, speakers, and business owners who want to grow their visibility, influence, and revenue.
What can I expect at Cre8tive Con?
Attendees experience keynote speakers, live podcasting, networking, brand-building workshops, and high-impact media opportunities.
Where is Cre8tive Con held?
Cre8tive Con is hosted in major cities, with flagship events like Chicago serving as central hubs for entrepreneurs nationwide.
Who are the speakers at Cre8tive Con?
Speakers include industry leaders, bestselling authors, media experts, and high-profile entrepreneurs such as David Meltzer and other influential voices.
How can I become a speaker at Cre8tive Con?
Speaker submissions can be directed to the Cre8tive Con team, with Chris Cushing serving as the primary contact for speaker opportunities.
What makes Cre8tive Con different from other conferences?
Cre8tive Con focuses on omni-media exposure, offering attendees real opportunities to build their brand through podcasting, publishing, and on-stage visibility.
www.cre8tiveconotr.com
What is Cre8tive Con OTR (On The Road)?
Cre8tive Con OTR is the mobile extension of Cre8tive Con, bringing high-impact networking, content creation, and media opportunities directly to communities across the country.
How is Cre8tive Con OTR different from the main event?
While Cre8tive Con is a large-scale conference, OTR events are more intimate, localized experiences designed for deeper connections and hands-on collaboration.
Who should attend Cre8tive Con OTR events?
Entrepreneurs, creators, and professionals who want accessible, high-value networking and media exposure without attending a large conference.
What happens at a Cre8tive Con OTR event?
Events may include live podcast recordings, networking sessions, workshops, brand strategy discussions, and collaborative content creation.
Where are Cre8tive Con OTR events held?
OTR events travel to various cities, making it easier for entrepreneurs nationwide to participate in the Cre8tive Con experience.
How can I host or sponsor a Cre8tive Con OTR event?
Interested partners can connect through the Cre8tive Con OTR website to explore hosting, sponsorship, and collaboration opportunities.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you're an entrepreneur, creative, or business owner looking to build authority, grow your brand, and increase visibility, this episode is a comprehensive guide to modern publishing.
In this episode of The Creative Entrepreneur Podcast, host Dominick Domasky, founder of Motivation Champs, explores the different types of publishing available today—and how to strategically use them to scale your business.
From traditional publishing to self-publishing, hybrid publishing, podcasting, and digital media, this conversation breaks down how entrepreneurs are leveraging content as a powerful tool for brand growth, credibility, and revenue generation.
Listen to The Creative Entrepreneur Podcast:
https://www.creativeentrepreneurpod.com
Dominick Domasky is the founder of Motivation Champs, a publishing and personal development platform designed to help entrepreneurs and thought leaders share their stories and expand their influence.
Learn more:
https://www.motivationchamps.com
Cre8tive Con:
https://www.cre8tivecon.com
The Creative Entrepreneur Podcast:
https://www.creativeentrepreneurpod.com
Motivation Champs:
https://www.motivationchamps.com
Apply to Be a Guest:
https://www.creativeentrepreneurguest.com
Cre8tive Con is a premier live event and business conference designed for entrepreneurs, creatives, and business owners who want to amplify their voice, build their brand, and scale their business through media, publishing, and speaking opportunities.
Learn more about Cre8tive Con:
https://www.cre8tivecon.com
Julie Lokun, JD is a media strategist, podcast host, and founder of The Mediacasters and Cre8tive Con. She is an expert in helping entrepreneurs elevate their brand through podcasting, publishing, and speaking, and is the host of The Creative Entrepreneur Podcast.
Listen to Julie Lokun’s podcast:
https://www.creativeentrepreneurpod.com
Dominick Domasky is the founder of Motivation Champs, a platform focused on personal development, publishing, and empowering individuals to share their stories. He works with entrepreneurs and leaders to build authority through books, media, and speaking.
Visit Motivation Champs:
https://www.motivationchamps.com
Entrepreneurs, creatives, and business owners who want to share their story, expertise, and insights can apply to be featured on the show.
Apply here:
https://www.creativeentrepreneurguest.com
Publishing—whether through books, podcasts, or digital media—is one of the most effective ways to build authority, increase visibility, and create multiple revenue streams. It allows entrepreneurs to position themselves as thought leaders and expand their audience.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you tired of the "starving artist" narrative? Somewhere along the way, entrepreneurs were sold the lie that if you follow your passion, you must struggle—and that money is optional. Today, we are ripping that narrative to shreds.
Joining hosts Julie Lokun and Dominick Domasky is Jen Fontanilla, a certified money coach, TEDx speaker, and former financial advisor who has worked with industry titans like Disney, Sony, and Warner Brothers. Jen walked away from the traditional financial world to help visionaries stop playing small and start charging the premium prices they actually deserve.
In this episode, we dive deep into the "Woo and the Work"—the intersection of subconscious money stories and practical business strategy. Whether you're a freelancer looking to ditch the 9-to-5 or a seasoned business owner ready to scale, this episode is your roadmap to financial confidence.
The Woo vs. The Work: Why strategy alone won't save you if your subconscious money blocks are still running the show.
The "Gamification" of Success: How Jen leveraged faith and a "screw it, let's try it" attitude to land major corporate accounts.
Transitioning from W2 to 1099: The honest (and sometimes messy) truth about leaving your job, managing equity, and building a sustainable nest egg.
Pricing Your Worth: How to stop talking yourself out of your rates and start owning your expertise.
The Power of Language: Why "fancy" marketing kills sales and how speaking your client's "raw" language converts more leads.
Official Website: www.jenfontanilla.com
LinkedIn: Connect with Jen Fontanilla
Instagram: @itsjenfontanilla
Ready to surround yourself with high-vibe creatives? Join AMPED, the premier online community for creative entrepreneurs hosted by Jen Fontanilla. It’s where lifestyle meets legacy.
Join here: www.cre8tiveamped.com
Who are Julie Lokun and Dominick Domasky? Julie and Dominick are the powerhouse duo behind the Creative Entrepreneur movement. They are building a global lifestyle brand dedicated to the idea that creativity and profitability are not mutually exclusive.
What is the "Creative Entrepreneur" lifestyle brand? It’s more than a podcast; it's an ecosystem for growth. Through their platform www.cre8tivecon.com, they provide resources, live events, and media strategies to help entrepreneurs move from "grind" to "intention."
Where can I find more from the hosts?
Julie Lokun: Media strategist, publicist, and founder of Big Better Brand. Visit www.bigbetterbrand.com.
Dominick Domasky: Author, speaker, and the driving force behind Motivation Champs. Visit www.motivationchamps.com.
The Do’s and Don’ts of Vacationing:
DO: Overpack! Have an outfit for every occasion.
DO: Research your food spots and prepay excursions to save for more margaritas.
DON'T: Go without an itinerary. As Jen says, "Everything is figureoutable," but don't spend your vacation time planning the vacation!
"Your income does not rise to your effort. It rises to your self-worth and your strategy."
Subscribe & Review: If this episode helped you rewrite your money story, please leave us a review on Apple Podcasts and share it with a fellow creator! Keep creating.
This is for informational purposes only. For medical advice or diagnosis, consult a professional.
Who is Julie Lokun? Julie Lokun is a powerhouse media strategist, publicist, and author. As the founder of Big Better Brand, she helps entrepreneurs find their voice and amplify their authority in crowded markets. Julie is a mom of four and a former fashion model who brings a high-energy, "no-excuses" approach to business growth.
Website: www.bigbetterbrand.com
Who is Dominick Domasky? Dominick Domasky is the founder of Motivation Champs, an inspirational platform dedicated to helping people overcome failure and find their inner champion. An author and speaker, Dominick’s mission is to provide the "spark" entrepreneurs need to keep moving forward when things get tough.
Website: www.motivationchamps.com
What is the Creative Entrepreneur Lifestyle Brand? Julie and Dominick are building more than just a podcast; they are creating a global lifestyle brand for visionaries who refuse to choose between their art and their bank account. Through their hub at www.cre8tivecon.com, they offer a community where creators are treated like CEOs and CEOs are encouraged to think like creators.
What is AMPED? AMPED is a high-level online community for creative entrepreneurs hosted by Jen Fontanilla. It focuses on the "creative lifestyle," providing a space for entrepreneurs to connect, scale their businesses, and master their mindset in the AI era.
Join the community: www.cre8tiveamped.com
What does Jen Fontanilla specialize in? Jen is a certified money coach and TEDx speaker with over 25 years of experience. She specializes in helping entrepreneurs bridge the gap between "the Woo" (subconscious money beliefs) and "the Work" (business strategy and pricing). She is the expert you call when you are ready to stop playing small and start charging your true worth.
Website: www.jenfontanilla.com
How can I learn more about the hosts' live events? You can find information regarding upcoming workshops, networking events, and the annual conference by visiting www.cre8tivecon.com.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
LISTEN TO THE GET OBSESSED PODCAST EPISODE HERE-
Get Obsessed : With Living Your Best Life - Podcast - Apple Podcasts
On this episode of The Creative Entrepreneur Podcast, host Julie Lokun, JD shares a featured episode from her hit show, Get Obsessed Podcast, co-hosted with Mika Altidor. This conversation delivers bold, unfiltered insights on relationships, identity, and transformation—core elements that directly impact how entrepreneurs show up in business and life.
Featuring Kerry Brett, author of Shot at Love and host of the Shot at Love Podcast, this episode explores how dating has evolved in the digital era and what it truly takes to build meaningful, aligned relationships.
For entrepreneurs, leaders, and creatives, personal growth is not optional—it is foundational. This episode bridges the gap between business success and personal fulfillment, showing how the same mindset required to build a brand is required to build meaningful relationships.
Julie Lokun, JD is a media strategist, podcast host, and founder of The Mediacasters, helping entrepreneurs amplify their voices through podcasting, publishing, and speaking.
www.bigbetterbrand.com
www.dragonflypodcasting.com
Dominick Domasky is the CEO of Media Champs Publishing and a leader in helping individuals share powerful stories that inspire transformation.
www.motivationchamps.com
Cre8tive Con is a premier conference experience for entrepreneurs, creators, and thought leaders, bringing together top voices in media, branding, and business growth.
www.cre8tivecon.com
The Get Obsessed Podcast is a personal development and lifestyle show focused on relationships, mindset, growth, and living boldly. It challenges listeners to step outside their comfort zones and fully embrace transformation.
Visit: https://www.getobsessedpodcast.com
You can apply to be a featured guest by visiting:
https://www.getobsessedguest.com
The show highlights thought leaders, experts, and individuals with powerful stories to share.
Julie Lokun, JD is a communications expert, podcast host, and founder of The Mediacasters. She specializes in helping entrepreneurs elevate their visibility through media, messaging, and storytelling.
Dominick Domasky is the CEO of Media Champs Publishing and a recognized leader in publishing and personal branding. He helps individuals turn their stories into impactful books and platforms.
Cre8tive Con is a high-impact conference designed for entrepreneurs, creatives, and business leaders looking to grow their brands and expand their influence. It features top-tier speakers, networking opportunities, and actionable strategies for success.
Visit: https://www.cre8tivecon.com
This episode highlights how personal development, confidence, and self-awareness directly influence business success. The way you show up in relationships often mirrors how you show up in leadership and entrepreneurship.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
LOVE THIS PODCAST? LEAVE US A REVIEW ON APPLE: Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization - Podcast - Apple Podcasts
Reviews are what fuel us on The Creative Entrepreneur Podcast! We are so grateful for each and every one of you! AND we will be reading our favorite reviews on the next episodes of TCE!
Most people know Shawn Finnegan as the powerhouse behind some of the fastest-growing brands in the country—think Crumbl Cookies, Swig, and Tax Hive. But before he was partnering with "Shark" Kevin O’Leary, he was staring at a $1.5 million loss and a bank account that couldn't cover payroll.
In this episode, Shawn joins Dom and Julie to get real about the "ugly" side of serial entrepreneurship. He breaks down why failure is just a collection of data points, how he conquered the "pounce per square inch" pressure of debt, and why he attributes his biggest breakthroughs to being a "girl dad."
The $1.5M Disaster: Shawn tells the story of his first live events business in 2009—how a hurricane, a $70k speaking fee for David Bach, and a room full of empty chairs taught him everything he knows about persistence.
Pitching Mr. Wonderful: What it’s actually like to text Kevin O'Leary and pitch a business that turns into a massive partnership.
The "Micro-Intention" Trick: Shawn’s secret for networking: pausing at the door of every room to decide exactly how he wants to show up. (It’s the difference between hiding on your phone and making a million-dollar connection.)
The Cookie Debate: We settle the score on the best and worst cookies. From the "angel-singing" Dubai Chocolate Brownie to why Shawn refuses to eat a dry Chips Ahoy.
Lessons from his Daughters: A powerful story about how Shawn’s 19-year-old daughter taught him more about human connection than any business mentor ever could.
On Resilience: "Every storm runs out of rain. You just have to put your shoes on the next day and go back to work."
On Authenticity: "If you paint a picture that everything is cotton candy and rainbows, people won’t believe you. Transparency is your friend."
On Strategy: "I realized my number one failure wasn't operations or marketing—it was that I stopped building relationships. I vowed that day to get comfortable being uncomfortable."
Tax Hive: How Shawn and Kevin O'Leary are helping small business owners stop overpaying the IRS. www.taxhive.com
Crumbl Cookies & Swig: The secrets to scaling "treat" culture.
Brian Tracy: The mentor who gave Shawn the "Girl Dad" reading list that changed his life.
Find Shawn on Instagram-- @finneganshawn
Love the show? If Shawn’s energy fired you up, leave us a review and subscribe! We’ll see you next week—keep creating.
Whether you're looking to scale your business, find a mentor like Shawn Finnegan, or attend the next big networking event, we’ve got the answers. Here is everything you need to know about the faces and brands behind the Cre8tive Entrepreneur Podcast.
Cre8tive Con is more than just a conference; it’s a high-energy lifestyle brand and community designed for entrepreneurs who want to break through the "ice" of traditional networking. Founded on the principle of bringing people together for face-to-face interaction in an AI-driven world, it focuses on providing massive value for creators and small business owners.
Learn more and grab tickets at: www.cre8tivecon.com
Julie Lokun is a writer, entrepreneur, and the visionary co-founder of the Cre8tive Con ecosystem. Known for her "Jules Rules" segments and her ability to build "empires" through storytelling, Julie is a specialist in brand elevation. She works with entrepreneurs to find their unique voice and scale their influence through strategic media.
Explore her branding work at: www.bigbetterbrand.co
Dominick Domasky is a serial entrepreneur, author, and the founder of Motivation Champs. After facing his own "crushing" business failures, Dominick dedicated his life to sharing the "truth" about entrepreneurship—the grit, the pain, and the eventual comebacks. He is the co-host of the Cre8tive Entrepreneur Podcast and a leading voice in inspirational storytelling.
Find your daily spark at: motivationchamps.com
The Cre8tive Con lifestyle represents a suite of services and communities aimed at the holistic entrepreneur. This includes:
Big Better Brand: Focusing on the "look and feel" of your business and high-level media strategy.
Motivation Champs: Focusing on the "heart and hustle" required to survive the peaks and valleys of business.
The Cre8tive Entrepreneur Podcast: A weekly deep dive into business tips, life lessons, and interviews with gurus like Shawn Finnegan.
The best way to join is to attend one of our live events. As guest Shawn Finnegan says, our events feel like a "love fest" where the value far outweighs the price of admission. If you can't make it in person, subscribing to the podcast and following our brands online is the best way to stay "seen" and supported.
Yes! Through their various platforms, Julie and Dominick provide coaching, branding audits, and motivational resources. They are dedicated to helping you "keep creating" by providing the legal, mental, and strategic tools necessary to succeed in today's market.
Ready to scale your business? Visit www.cre8tivecon.com for event updates, motivationchamps.com for inspiration, and www.bigbetterbrand.co to take your brand to the next level.
Interested in being a guest on the Creative Entrepreneur Podcast?
Reach out : www.creativeenrepreneurpod.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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