Creative Entrepreneur: A Podcast For Business Growth and Trending News

WHAT IS OUR FAVORITE CRM?  KEAP!

GET ORGANIZED AND AUTOMATE YOUR BUSINESS WITH KEAP

www.keap.com/cre8tive

LEARN ABOUT BOBBY LANE OF FACTOTUM

Are you running a business but struggling to keep up with the "back-office" chaos? You aren't alone. Many entrepreneurs excel at their craft but get bogged down by the very systems meant to support them. In this episode of the Creative Entrepreneur Podcast, hosts Dom and Julie sit down with Bobby Lane, CEO of Factotum, to discuss how to bridge the gap between big ideas and smart execution.

Bobby, a seasoned strategist from across the pond, is rewriting the rules of how business gets done in the U.S. From navigating the "Big Pond" transition to the importance of building a business based on trust and relationships, Bobby shares the "no-fluff" secrets to scaling a smarter company.

What is a "Factotum"? Bobby breaks down the Latin origins of the name—meaning "do the whole thing"—and how his company provides multidisciplinary outsourcing for the back-office gaps every small business faces.

The UK vs. US Business Mindset: Why the pace of change in America is an entrepreneur's playground, and how Bobby combined British strategy with an American leadership team to conquer the market.

Execution Over Advice: In a world of "fractional consultants," Factotum focuses on actually doing the work—from accounting and HR to marketing and recruitment.

When to Hire Help: Bobby reveals why you should surround yourself with people cleverer than you before the four o’clock panic sets in.

Jules’ Rules (British Edition): A fun, high-stakes debate on who does it better: Tea or Coffee? James Bond or Marvel? (Spoiler: Bobby might be more Americanized than he thinks!)

Check for Need: Before launching a niche business, ask: "Does someone actually need this solution?"

Surround Yourself with Experts: Don't be afraid to hire people who challenge you and handle the details you hate.

Relationships are Strategy: Bobby explains why he builds his business through "friends and family" connections spanning 30 years—trust is the ultimate cultural fit.

Automate or Outsource: If you’re still signing contracts on the side of the road with a pen and paper, it’s time to engineer a better system.

Ready to stop chasing tasks and start putting your growth on autopilot?

Website: www.factotum.com

LinkedIn: Connect with Bobby Lane

Stop losing leads in the shuffle. Keap is the leading sales and marketing automation platform designed specifically for small businesses. Capture leads, automate your follow-ups, and build stronger relationships without the manual grunt work.

Get Started: keap.com/creative

If you enjoyed this episode, please follow, subscribe, and share it with a fellow visionary who is ready to build something smarter.

"The best businesses aren't just built, they're engineered."

The Creative Entrepreneur: A Podcast for Business Growth, Strategy, and Monetization is available on all major platforms. It features high-level interviews with experts like Jim Kwik and David Meltzer.

Apple Podcasts: Listen here

Spotify: Search for "Creative Entrepreneur Julie Lokun"

Official Website: CreativeEntrepreneurPod.com

The show is hosted by Julie Lokun, JD (a business coach and "legal eagle") and Dominick Domasky (founder of Motivation Champs). They often collaborate with other industry leaders like Lauren Erickson and Bobby Lane from Factotum.

The show heavily emphasizes the power of automation to prevent leads from going cold. They recommend Keap (formerly Infusionsoft) for small business CRM and marketing automation.

Keap Trial/Promo: You can often find their specific partner link in the show notes of recent episodes, or visit Keap.com/cre8tive  to explore their "Conquer the Chaos" resources.

If you are looking for the outsourced business services (HR, IT, Accounting) mentioned by guest Bobby Lane, you can find his firm at Factotum.

Website: Factotum.org.uk

Cre8tive Con is the flagship live networking conference for the brand. The 2026 event recently took place in Chicago, focusing on "Human-First" business growth and moving beyond digital-only connections.

Event Info: Cre8tiveCon.com

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of The Creative Entrepreneur Podcast, Dominick Domasky sits down with legendary entrepreneur, keynote speaker, and sales powerhouse Forbes Riley for a conversation every entrepreneur, author, speaker, and business owner needs to hear.

With more than $2.5 billion in product sales, over 197 infomercials, multiple bestselling books, and decades of experience in media and business, Forbes has built a career around one simple truth:

Life is a pitch.

From networking events to podcasts, from sales calls to social media DMs, every interaction is an opportunity to connect, communicate, and create momentum.

This episode dives deep into what makes a great pitch, why so many people get it wrong, and how mastering communication can transform your business and your life.

Together, Dom and Forbes unpack:

Forbes shares powerful stories from her journey, including working with icons like Kim Kardashian, Mario Lopez, Richard Simmons, Serena Williams, Grant Cardone, and Fabio, while revealing how one great pitch has repeatedly changed the trajectory of her career.

As founder of Motivation Champs Media, Dominick brings a unique perspective as a publisher, storyteller, and brand builder who has helped countless authors transform stories into books, businesses, and opportunities. His message has remained consistent for years: your story matters, and learning how to communicate that story effectively can change everything.

Co-host Julie Lokun was out preparing for the upcoming Cre8tive Con OTR Boston 2026, but her influence is felt throughout this episode. As a media strategist, publicist, podcast expert, and co-founder of Cre8tive Con, Julie has long championed helping entrepreneurs build visibility, authority, and real business growth through media and meaningful connection.

Key Takeaway:

They are better at communicating.

Connect + Take Action

Follow The Creative Entrepreneur Podcast on Apple Podcasts and Spotify

Connect with Julie Lokun:

Connect with Dominick Domasky and his publishing work:

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if Instagram disappeared tomorrow? What if Facebook changed the algorithm — again — and your reach dropped to zero overnight? For millions of entrepreneurs, that's not a hypothetical. It's already happening.

In this high-energy, no-fluff episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky deliver a wake-up call every entrepreneur needs to hear: social media is not a business strategy — it's borrowed land. And if you're building your brand exclusively on rented platforms, you're one algorithm update away from losing everything you've worked for.

and www.cre8tivecon.com

Julie and Dom break down what it actually means to own your ecosystem — and give you the concrete, actionable framework to start doing it this week.

"Posting on social media is not a business strategy. It's a rental agreement — because you do not own the building." — Julie Lokun

"You're either the product or you're getting paid. Until you own your own ecosystem, you're playing their game." — Dominick Domasky

"Social media is the door. Your ecosystem is the house." — Julie Lokun

"Use it. Don't let it use you." — Dominick Domasky

"The entrepreneurs who are going to win this next decade are writing books, launching podcasts, building email lists, and creating the rooms where they make the rules." — Julie Lokun

Pick one thing that moves you off rented land and onto something you own:

You don't have to build it all today. You just have to start.

This episode is essential listening for coaches, consultants, authors, speakers, and service-based entrepreneurs who are spending the majority of their time and energy on social media content — and wondering why their business isn't scaling. If you've ever felt at the mercy of an algorithm, this is your roadmap out.

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JOIN US ON THE ROAD AND MEET US LIVE! www.cre8tiveconotr.com

What if the story you've been hiding is actually the thing that builds your authority, fills your calendar, and grows your business?

On this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun, JD (founder of Cre8tive Con) and Dominick Domasky (CEO of Media Champs Publishing, COO of Cre8tive Con) sit down with Porsche Mysticque Steele — award-winning book coach, TEDx speaker, and independent publishing strategist — for a conversation that is equal parts raw and tactical.

Porsche doesn't just teach entrepreneurs how to write books. She lived the proof. Books saved her life. Now she helps founders, executives, coaches, and speakers across Chicago and the United States turn their lived experience into published authority and paid stages.

Connect with Porsche Mysticque Steele → porschesteele.com

What You'll Learn in This Episode:

About the Guest:

Porsche Mysticque Steele is an award-winning book coach, TEDx speaker, and independent publishing expert who works with entrepreneurs, speakers, and executives to transform personal stories into published books, keynote platforms, and lasting authority. She works with clients in Chicago and nationwide.

About The Creative Entrepreneur Podcast:

Hosted by Julie Lokun, JD and Dominick Domasky, The Creative Entrepreneur Podcast is built for founders, creatives, and business leaders who are ready to amplify their voice, build their brand, and stop playing small. This podcast is powered by the team behind Cre8tive Con — a traveling entrepreneurship conference designed to connect and elevate the next generation of bold business owners.

FAQs

What is The Creative Entrepreneur Podcast?

Who hosts The Creative Entrepreneur Podcast?

What will entrepreneurs learn from this episode?

Why should entrepreneurs consider writing a book?

How does Cre8tive Con support entrepreneurs?

Story architecture is a strategic approach to shaping personal experiences into compelling narratives that support branding, speaking, and publishing. Chicago entrepreneurs use story architecture to create books and talks that resonate locally and nationally.

Chicago entrepreneurs can get booked on stages by combining a clear message, a published book, and strong relationships within entrepreneurial communities, conferences, and events like Cre8tive Con.

Yes. While hosted by a Chicago-based team, The Creative Entrepreneur Podcast reaches entrepreneurs, authors, and speakers nationwide and internationally through major podcast platforms.

Business owners can connect with Porsche Mysticque Steele through the links provided in the episode show notes to explore book coaching, publishing strategy, and speaking development services.

This episode is ideal for entrepreneurs, coaches, consultants, authors, and speakers—especially those in Chicago—who want to turn their story into a credibility-building business asset.

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the thing you've spent your life hiding is actually the thing that builds your empire?

In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dom Domasky sit down with Wendy Babcock — TEDx speaker, songwriter, visibility strategist, and founder/CEO of When Stories, a storytelling and visibility platform helping women turn their defining moments into talks, books, podcasts, and media assets.

This conversation goes way beyond "share your story." Wendy breaks down the real business mechanics behind turning vulnerability into authority — including the three specific assets (a book, a TEDx talk, and podcast appearances) that shifted her own business and started attracting speaking opportunities to her instead of the other way around.

The conversation also dives deep into a topic every entrepreneur and speaker needs to understand right now: GEO and AEO — how AI tools like ChatGPT, Claude, Perplexity, and Gemini are increasingly used by event planners to find and vet speakers, and what kind of content actually gets indexed by AI versus what just looks good on Instagram.

Plus: a hilarious (and brutally honest) round of "Jules Rules" covering the worst things you can possibly do on a stage, and Wendy's signature framework for building a talk that actually moves an audience — including her concept of neuro-coupling and the difference between speaking from "the wound" versus "the scar."

If you've ever felt like your story was too messy, too painful, or not "polished" enough to build a business around — this episode is your sign.

Wendy Babcock is the founder and CEO of When Stories, a storytelling and visibility platform that helps women transform their defining life moments into TEDx-style talks, books, podcasts, and media assets. She's a TEDx speaker, songwriter, and visibility strategist with nearly a decade of professional speaking experience, and she's also a past featured speaker at Cre8tive Con OTR.

Connect with Wendy:

"Your story is not your weakness — it's your authority, and it can be your asset."

"AI doesn't care about egocentric. It's looking for content that serves an audience, that teaches something, that shows your expertise."

"Event planners are going to Claude and ChatGPT saying, 'I need a speaker who solves this problem for my audience,' and seeing what comes up."

"There's a difference between leading from the wound and leading from the scar. When you lead from the wound, you're still bleeding. When you lead from the scar, healing becomes leadership."

"Drop them into a moment. Don't narrate — describe."

Loved this episode? Don't just listen — go do something with it. Your story has been sitting on the shelf long enough.

Until next time — keep creating.

JOIN US AT CRE8TIVE CON! www.cre8tivecon.com

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to get your book, product, or business in front of the right people? In this power-packed solo episode of the Creative Entrepreneur Podcast, host and publisher Dominick Domasky steps in while Julie is out on assignment to deliver one of the most actionable marketing episodes yet.

What You'll Learn in This Episode:

Resources & Topics Mentioned:

Networking events and local business groups

Connect with Dominick Domasky:

www.motivationchamps.com

www.cre8tivecon.com

Enjoyed this episode?

Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization - Podcast - Apple Podcasts

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Creative Entrepreneur, hosts Dom Domasky and Julie Lokun sit down with Admiral Garry Hall — a decorated Rear Admiral who commanded 27 ships, advised the President of the United States, and spent decades at the highest levels of national leadership. The result is one of the most actionable leadership conversations you'll hear all year.

Whether you're scaling a startup, managing your first team, or searching for your own leadership identity, Admiral Hall's hard-won lessons from naval aviation and the White House translate directly to entrepreneurship — and to life.

Julie earns her call sign "Awesome Actual" — and learns what Admiral Hall means when he uses the word "awesome" as a title of respect. Dom and Julie also put the Admiral through a round of Presidential Superlatives: best hair, best suits, and which president would make the greatest mentor. The Admiral's answers — including reflections on Ronald Reagan and Dwight Eisenhower — are as illuminating as they are entertaining.

Admiral Garry Hall is a retired U.S. Navy Rear Admiral, White House advisor, and the author of Navigating Leadership: Making a Pact with Excellence. He is also the host of the Navigating Life podcast, where he explores character, purpose, and leadership through conversation.

Leadership begins with self-leadership. When you examine your behavior — mentally, physically, and morally — you become capable of leading teams and businesses with clarity and integrity. Humility, calmness under pressure, and commitment to excellence are the traits that distinguish effective leaders from average ones.

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to earn a seat in the rooms most people never enter? Richard Dolan — strategist, confidant, and trusted advisor known as the Legacy Man — has spent decades building genuine relationships with the world's most powerful and influential people, including the Obamas, Oprah, Justin Trudeau, Mike Tyson, Bono, Brad Pitt, Lewis Hamilton, and Drake. In this episode of the Creative Entrepreneur Podcast, Richard sits down with hosts Dominick Domasky and Julie Lokun to unpack exactly how he did it — and how you can too.

What you'll learn in this episode: • Why proximity is power — and how Richard used high-profile events to build relationships before social media existed • The difference between money, wealth, and worth — and which one actually gives you freedom • Why most people search for self-worth when they should be leading with something of worth • The real definition of legacy: it's not what you leave, it's how you live, love, lead, and laugh • What Richard's five-year-old son taught him that no mentor ever could • The "hand that gives, gathers" approach to relationship-building with athletes, celebrities, and world leaders • How to walk into any room — even one full of icons — and belong there • The Ryan Reynolds story: a jaw-dropping lesson in what NOT to do when meeting your heroes • Why meeting celebrities can disappoint you — and how to protect yourself from that emotional trap • What separates Richard's upcoming book, The Legacy Man, from every other success memoir

Key quotes from this episode: "Legacy isn't about what you leave. It's shaped by how you lived, how you loved, how you've led, and how you've laughed." "Rather than worrying about self-worth, I'd rather just present something of worth." "Everything you're seeking is seeking you." "Proximity is power."

About Richard Dolan: Richard Dolan is a speaker, strategist, and author of the forthcoming book The Legacy Man. He collaborates with the Napoleon Hill Foundation alongside David Meltzer and has advised some of the most recognized names in entertainment, sports, politics, and business. Learn more at richarddolan.com.

Connect with Richard Dolan: Instagram: @thericharddolan Website: richarddolan.com

Connect with the Creative Entrepreneur Podcast: Website: creativeentrepreneur.com Instagram: @creativeentrepreneurpodcast Subscribe on Apple Podcasts, Spotify, and YouTube

If this episode moved you, please leave a 5-star review on Apple Podcasts and share it with one entrepreneur in your life who needs to hear it. Your reviews help us reach more creative life forces around the world.

LEARN MORE ABOUT OUR YEARLY ACTIVATION IN CHICAGO: www.cre8tivecon.com

JOIN US ON THE ROAD- www.cre8tiveconotr.com

#RichardDolan #LegacyMan #ProximityIsPower #CreativeEntrepreneurPodcast #Entrepreneurship #Mindset #Legacy #PersonalDevelopment #BusinessPodcast #SuccessStories

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don't miss Julie Lokun and Dominick Domasky LIVE in Boston for Cre8tive Con OTR — On The Road! Connect with fellow entrepreneurs, get inspired, and take your business to the next level. Grab your ticket now: www.cre8tiveconotr.com

What makes a brand message unforgettable? This week, hosts Julie Lokun and Dominick Domasky sit down with branding legend Glenn Rudin — known worldwide as The Message Master — to unpack the art and science of messaging that sticks. With over 40 years of experience helping entrepreneurs and Fortune 500 companies find their authentic voice, Glenn shares the strategies behind iconic brand taglines, the biggest messaging mistakes business owners make, and how to communicate with clarity, confidence, and consistency.

Whether you're a solopreneur just starting out or a seasoned entrepreneur ready to scale, this episode is your masterclass in brand messaging.

️ What You'll Learn in This Episode

About Glenn Rudin — The Message Master

Glenn Rudin has spent over 40 years in product development, branding, packaging, and copywriting for major corporations including Revlon and Shiseido. About a decade ago, he recognized that people could be branded just like products — and turned that insight into a thriving messaging consultancy. His nickname "The Message Master" was born on Clubhouse, where he became famous for crafting powerful brand messages on the spot for business owners worldwide.

Connect with Glenn: alwaysbeencreative.com Follow Glenn on LinkedIn: Search Glenn Rudin (8,000+ followers and growing)

Key Quotes from This Episode

"If you can't say something about your business in 10 or 12 words that gets somebody leaning in — you need to go back to the drawing board." — Glenn Rudin

"Show up with intentionality. Not to sell somebody, but so that somebody gets the sense that sounds kind of interesting — tell me more." — Glenn Rudin

"Post and Ghost is the last thing in the world you want to do. We can't know you if we don't see you." — Glenn Rudin

"Know your audience. If you don't know your avatar, you're going to miss the target every single time." — Julie Lokun

We're Coming to BOSTON — July 13th!

Join Julie Lokun, Dominick Domasky, and the entire Cre8tive Con community LIVE in Boston for Cre8tive Con OTR — On The Road! This is your chance to connect, learn, and grow alongside fellow creative entrepreneurs in person. Secure your spot before it sells out: www.cre8tiveconotr.com

️ Tools & Resources Mentioned

KEAP CRM — The Creative Entrepreneur Podcast's favorite CRM for managing client relationships, automating follow-ups, and growing your business with less chaos. www.keap.com/cre8tive

Connect With Us

Website: www.cre8tivecon.com ️ Events & Tickets: www.cre8tiveconotr.com ️ Hosted by Julie Lokun & Dominick Domasky

Enjoyed This Episode?

If this episode gave you a fresh perspective on your brand messaging, please rate, review, and subscribe to the Creative Entrepreneur Podcast on Apple Podcasts and Spotify. The more you know, the more your business will grow.

Until next time — keep creating.

Tags / Keywords: brand messaging, business branding, entrepreneur podcast, elevator pitch tips, marketing strategy, personal branding, Glenn Rudin, Message Master, Julie Lokun, Dominick Domasky, Creative Entrepreneur Podcast, how to market your business, brand consistency, messaging that sells, Cre8tive Con, Cre8tive Con OTR, Boston entrepreneur event, small business marketing, know like trust, tagline strategy

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What separates content that gets scrolled past from content that drives real business results? In this episode of the Creative Entrepreneur Podcast, host sits down with Julie Lokun — author, attorney turned entrepreneur, and creator of The Mediacasters — to unpack the art and science of conversion-focused content.

Julie has helped thousands of entrepreneurs find their voice and monetize their message, and today she's pulling back the curtain on exactly how she does it.

In this episode, you'll learn:

Julie Lokun is a media personality, published author, and founder of The Mediacasters. A former practicing attorney, Julie transitioned into entrepreneurship and has since built a thriving personal brand around helping entrepreneurs amplify their message and turn their expertise into income. She is the host of the Obsessed podcast and a passionate advocate for helping creative entrepreneurs claim their authority.

Resources mentioned:

Interested in being a guest on the Creative Entrepreneur Podcast?

Reach out : www.creativeenrepreneurpod.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.