Right now content feels harder than it should and is taking you much LONGER than it should. The first step to content that converts is the strategy behind content creation which will make content easier to create and more effective in bringing in sales.

Without that skillset, content will always feel hard.

This is something I teach all of my clients because it is a crucial skill set as an online coach. But there is a second part to content that is equally important, and a non-negotiable if you’re a mom with a busy and unpredictable schedule: Creating an SOP for content creation 

If you don’t have a real PROCESS for content creation, then you’re still going to be stuck in the same cycle of struggle and inconsistency when your brain goes blank on ideas, you are in creative slumps or mom life takes over and you have no time.

You cannot rely on having hours every day and creative juices flowing for content to get done. High level content needs to be done every week like clock work for the consistent sales you want.

In this episode I am going to teach you how to systemize and simplify the process to create a week+ worth of content in only 2 hours a week you’ll walk away with the SOP you need for consistent and effective content creation.

Want to connect?

• Let's connect on Instagram @bossladyhailey
• Grab the Content That Connects & Converts in 2 Hours or Less mini course! Get access here for only $17!
• Ready to go ALL IN on scaling your coaching business in a way that supports your life as a mom? Apply to join us inside The Joyful MAMA Coach!

Step one to scale and build a successful business online is to show up with your content consistently. If you’re not posting 3-5x a week, and showing up on your story each work day consistently yet - start there.

I don’t consider it consistent until you’ve hit at least 6 months of doing that. Life LIFES and we are mothers, so of course there will be some days that it feels like a wash, but…

• If you are prepared for life to happen (as we should be as a moms and business owners) with content prepped ready to just hit post and great past content easily accessed and repurposed - you’ll still be able to be consistent

• If you know how to drop the “extra” tasks on those crazy days and just do the bare minimum must do’s (client care, and sales generating activities) then you’ll still be on top and consistent with what matters

That’s step one. If you want a full time, 6 figure business or multi 6 figure business, then you HAVE to commit to this.

Once you have the commitment down, now it’s time to get really strategic.

In today’s episode that’s exactly what we’re going cover.  I’m breaking down 10 KEYS to converting content in this current market that you need to implement ASAP to bring in dreamy clients into your world consistently.

Want to connect?

• Let's connect on Instagram ⁠@bossladyhailey⁠
• Grab the Content That Connects & Converts in 2 Hours or Less mini course! ⁠Get access here for only $17!⁠
• Ready to go ALL IN on scaling your coaching business in a way that supports your life as a mom? ⁠Apply to join us inside The Joyful MAMA Coach!

Over the years, the online world and business has changed. While business has ALWAYS changed year after year, with the online space growing and AI coming in, these changes have been faster than ever.

The coaches that succeed and stick around long term learn how and when to adjust to different markets and buyer behavior AND where they need to dig their feet in with what works.

In this episode I am going to break down what NOT to do in this 2026 online business market, and what you need to be doing to scale and maintain success in your business without sacrificing motherhood.

Want to connect?

• Let's connect on Instagram! Send me a message ⁠@bossladyhailey⁠ - I'd love to chat with you!

• Want to work with me directly without a huge time commitment (or huge financial commitment)? ⁠⁠Join The Business Mama INSIDER membership!⁠⁠
• Ready to go ALL freaking in on scaling a business that truly supports your life as a mom? ⁠⁠Apply to join us inside of The Joyful MAMA Coach!⁠

There is so much NOISE online when it comes to building your business.

Trying to learn everything, do everything, and watching every ad and buying every mini course is distracting you and quite frankly - wasting your time.

You don’t need to be on 5 platforms, you don’t need 15 strategies, and you don’t need to learn from 10 different biz coaches.

You need to get clear on what you want in business and life to build YOUR version of holistic success, then you need to hyper focus on what works, and ditch all the extra that is filling your calendar and brain right now.

In this episode I am going to teach you the 4 things you need to scale your business specifically as a mom (because the HOW matters as a mom), and in THIS current climate online in 2026 (no outdated strategy, times have changed).

Want to connect?

• Let's connect on Instagram! Send me a message ⁠@bossladyhailey⁠ - I'd love to chat with you!

• Want to work with me directly without a huge time commitment (or huge financial commitment)? ⁠⁠Join The Business Mama INSIDER membership!⁠⁠
• Ready to go ALL freaking in on scaling a business that truly supports your life as a mom? ⁠⁠Apply to join us inside of The Joyful MAMA Coach!⁠

As someone who has built multiple successful coaching businesses with Instagram as my MAIN platform, I have tested many features and strategies on IG and I know what works and what's important.

While there are MANY features on Instagram, there are a few that I consider a non-negotiable on your page.

One of those, is pinned posts! As coaches in the online space, our new “website” in a lot of ways is our social media page. This is where people are getting to know you, follow you, and often - where they CONVERT into paying clients.

In today’s episode we will dive into how to Master Your Pinned Posts. I'll break down the purpose of them, how to choose the best pinned posts for your page, examples that I use, and how and when to swap out your pinned posts.

Want to connect?

• Let's connect on Instagram! Send me a message ⁠@bossladyhailey⁠ - I'd love to chat with you!

• Want to work with me directly without a huge time commitment (or huge financial commitment)? ⁠⁠Join The Business Mama INSIDER membership!⁠⁠
• Ready to go ALL freaking in on scaling a business that truly supports your life as a mom? ⁠⁠Apply to join us inside of The Joyful MAMA Coach!⁠

As moms and business owners we live in an alternate reality, that truly no one else can understand. If you’re home like me running a business while raising kids - you rarely have “perfect” work conditions.

Sometimes you sit and work with the laptop while your kids nap, are in school or eat lunch..

But other times you’re voice messaging clients while cooking dinner, typing content on your phone while at the playground, or breastfeeding a baby under camera while on a call.

We make it happen, we get it done, and accomplish more in one day than most people.

However, while it IS empowering, sometimes it’s also exhausting - especially if you have a business model that doesn't support your life as a mom.

In this episode I share a funny moment that truly represents our lives as moms and business owners, talk about why you're actually struggling balancing your two worlds, and how I intentionally built out EVERY program specifically for you success as a mom.

Ready to hire the mommy mentor who can teach you from real experience and expertise?

• Shoot me a message on Instagram @bossladyhailey and let's chat about your specific business and goals!
• Apply to join us inside of The Joyful MAMA Coach to be a part of the community of moms who get it, learn the strategies you actually need as a mom, and get hands on support and guidance to scale your coaching business while prioritizing motherhood and your joy.
• We just opened a *NEW* level of coaching inside of The Joyful MAMA Mastermind for moms who want to scale even bigger, while keeping motherhood and LIFE at the forefront. Click here to learn more and apply (presale pricing until Feb 1st)!

Right now, you feel like you have to fight for every single sale in your business. You want your business to start working for you too. You want more *DINGS* on your phone while playing with your kids at the playground.

That's where funnels come in! A funnel probably sounds super complicated in your brain right now because you’re picturing this long drawn out process full of automations and tech that makes your head spin.

You’re not alone in that feeling, that’s exactly why so many coaches push off having funnels for YEARS - but it doesn't have to be so complicated.

In this episode I am going to walk you through the different types of funnels in your business, which type is CRUCIAL in your business, and which is optional (but ideal), what stage of business you should implement funnels, the simple 3 step funnel you can add right now, the different ways to market your funnel, and how to test it.

Let's dive in!

Want to connect?

• Let's connect where I hang out most, on Instagram @bossladyhailey
• Want FULL support from me to scale your business while balancing mom life (funnels, product suite, sales proces, backend, and more)? Apply to join us inside of The Joyful MAMA Coach!
• My *NEW* Mastermind kicks off in February 2026, click here to learn more and apply!

Up to this point, you have kicked butt in your business. You’ve worked hard, you've invested in coaches, you’ve posted the content, you’ve gotten to $3k-$5k months and you’ve been a great mom while doing it all - that's freaking amazing.

But now you feel called to MORE. You’re crazy like me, and want to make an even bigger impact. You want to scale to those $8k-$20k cash months in your business all while being a present mom.

But you just can’t seem to get past your current level. Maybe a few months popped off here or there with some PIFs, but not consistently or predictably. 

You’ve told yourself you don’t need to invest in business coaching or a mentor again because you’ve already invested in coaches, you’ve built a business, and you know “the things” on a basic level in business..

But the truth is - you’ve never been to that NEXT level.

When it comes down to it, you’re missing the strategy and the mindset that takes you from where you’re at now to the $8k-$20k months you WANT.

And it’s not just the business strategy, it’s also learning what balance looks like as a mom in this new stage of business.

You’re great at seeing gaps in your client’s businesses and goals, but you’re blind to your OWN.

What got you here, is NOT going to get you to the next level of your business.

If that's you, this is the perfect episode for you. This is exactly what I help mommy coaches do.

Want to connect?

• Learn more and apply for the *NEW* Joyful MAMA Mastermind! This is where we identify and fill the gaps keeping you stagnant, refine your skills, adjust your product suite, boundaries and structure, to help you scale to $8k-$20k months and teach you how to balance this new level of business with your stage of motherhood. All with a community of other moms just like you and me guiding you every step of the way.

• Still scaling to those consistent $3k-$5k months or working your way to your first 6 figures? Click here to learn and apply for The Joyful MAMA Coach instead.

Two years ago, I made a business decision that went against all the business coaches advice in 2024.

I had just come from my biggest financial year yet in business in 2023, but was also carrying health issues that lingered after having my second daughter and effected my day to day life.

I made a big decision that required dropping a program that brought in $50k-$80k a year (my key to scaling bigger than ever) for my health and the life I wanted.

That decision changed how I do business forever moving forward. God showed me over the last couple years, that HIS plan was truly better than mine.

In this episode I share the decision I made, the issues I faced, the program I dropped, how I adjusted my business to support scaling AND my health, and what that means moving forward into 2026.

Want to connect?

• Follow me on Instagram ⁠@bossladyhailey⁠ - I'd love to hear from you!
• Want to learn more about the *NEW* Mastermind level of The Joyful MAMA Coach? ⁠Click here to learn more and apply!
• Want to learn how to Scale like A MOTHER? ⁠Get instant access to my masterclass here (for free!)

Every year SO much happens as a mom and business owner (you get it lol). While there is no way I could list out all of it, in this episode I pulled some BIG life events and the strategies, events, pivots and changes in my business in 2025.

One of the most valuable things that we can do as mentors and coaches is share behind the scenes, and really show what goes on - not just the Instagram version.

This allows your audience (you wonderful mamas!) to see that real life is happening to you too and how you handle it while still showing up in your business, as a mom and in your many roles.

This also gives you a REAL look into the decisions, strategies and pivots that happen in a successful business, and how I navigate them.

If you want to recap and reflect on 2025 together, this is the episode for you!

END OF YEAR DEALS ARE HERE! (Best I have every offered):

• JUICY DEAL 1: Join The Joyful MAMA Coach for a year and get LIFETIME access to the program hub, access to The Business Mama INSIDER membership, and live access to MOM'S Summer Of Sales + live and lifetime access to The Mom Boss Minimind when they run in 2026.
• JUICY DEAL 2: Join The *NEW* Joyful MAMA Mastermind level! DM me on Instagram to learn more and apply.
• JUICY DEAL 3: Join The Business Mama INSIDER membership for a year for only $147/month or $1,500 for the year (save over $1,400!)

Deals expire Jan 1st, 2026!