In 1994, Masahiro Hara got tired of having to scan six or seven barcodes on every box of Toyota car-parts that zoomed past him on the assembly line. He wondered why the standard barcode from the 70s was still used...Why couldn’t someone invent a barcode that used two dimensions instead of one that could work from any angle or distance, even even if it got smudged or torn?

And so, studying a game of "Go", he dreamed up what we now know as the QR Code — the square barcode you scan with your phone. It shows up on restaurant menus, billboards, magazine ads — even tattoos and gravestones. But even that, says Hara-san, is only the beginning.

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The Man Who Invented QR Codes

Hear the untold stories of mind-blowing achievements in science and tech. “CBS Sunday Morning” correspondent and six-time Emmy winner David Pogue takes you behind the scenes into the creation stories of the world’s greatest advances and the people behind them. From transportation, food, space, internet, and health, creators reveal their inspirations and roadblocks they encountered in bringing their breakthroughs to the public. Hear all-new episodes of the award-winning Unsung Science podcast every other Friday.

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In the days of old, creating a song required a composer, a lyricist, an arranger, a recording engineer, a band or orchestra. Today, in the pop world, a single person often handles those jobs in a single studio. In this extraordinary episode, you’ll hear two-time Grammy winner Oak Felder create a new song, in real time, start to finish—and you’ll gain incredible insight into how technology and talent team up to produce art.

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Grand Finale: A Pop Song is Born

Planes contribute 9% of the world’s carbon pollution, but electrifying them has always seemed impossible; batteries have never been powerful or light enough to carry themselves. But in 2023, batteries reached a tipping point in power and weight. Beta Technologies, based in Vermont, is flying its six-passenger vertical-takeoff airplanes every day. David Pogue was there at takeoff. 

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Electric Planes Take Off

The U.S. has fallen into polarized, partisan, political bickering. Online, liberals and conservatives seem to despise each other. But nobody seems to stop to ask: How did we get our liberal and conservative views in the first place? We formed our opinions by carefully weighing the issues and thoughtfully choosing a stance, right? Well, no; turns out over half of our political leanings are determined, incredibly, by our genes. In this episode: How we figured that out, and what it means for our future.

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Genetics, Votes, and Colin Firth

Every month, over a billion people open their phones and fire up Google Maps. Its original function—offering driving directions, with real-time traffic tracking—was disruptive enough in 2008, when most people had to pay $10 a month for traffic data. But since that time, it’s become a global business directory, a transit timetable, crowdedness monitor, a Street View miracle—and now, in its newest release, an augmented-reality viewer of the cityscape around you. The question is: How is Google doing it, and why is it free? Meet the man who runs Google’s entire Geo division.

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How Does Google Maps Do It?

For the most part, we don’t hunt whales anymore, but we’re still killing them—mostly by driving ships into them. One species, the North Atlantic right whale, is now extinct in most parts of the world; only 340 are left. But it may not be too late. An extraordinary coalition of nonprofits, research institutions, foundations, and even megalithic shipping corporations are teaming up to develop technology, prove the science, and, yes, save the whales. 

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The Man Who Invented QR Codes

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