Sales leaders can learn a lot from baseball coaches. And music teachers. And theater directors. Anyway, you get the idea.
On this episode of the Industrial + Manufacturing podcast I sat down with James Fyles to talk about how sales leaders can become great coaches.
James is currently Assistant Professor of Practice — Sales and Marketing at Stetson University.
What we talked about:
- The problem with most sales coaching
- How sales leaders can create an environment where reps want to be coached
- How coaching differs from training
- Tools you can use to prepare for those coaching conversations with your reps
Checkout these resources we mentioned during the podcast:
- James' LinkedIn
- Todd's LinkedIn
You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts, on our website, or on Spotify.