You’ve likely got a team of really intelligent engineers, designers, and problem solvers on the shop floor. You excel there, attacking different problems to make things more profitable, hold a tighter tolerance, or to improve the product itself. But for a lot of companies, digital transformation on the sales and marketing side is lagging.
On this episode of the Industrial + Manufacturing podcast, I’m joined by Shawn Fitzgerald, Chief Marketing Officer at Thomas. We’re talking through everything you need to know about the digital transformation to really be able to excel in your marketing efforts with your customers and future employees, as well.
We discussed topics including: the opportunity in digital transformation for industrial and manufacturing companies, how you can think about integrating millennials into your workforce, and practical tips you can implement to use your marketing efforts to attract both leads and employees.