The Mark Mason Show: AI for Small Business

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The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook.  To be honest, it was a little creepy. It turns out that these brands were using a technology called […]

The post What Is A Facebook Pixel [LNIM133] appeared first on Late Night Internet Marketing with Mark Mason.

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Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […]

The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason.

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Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, these links can look a little intimidating.  So, in this episode, I explain UTM parameters for Google Analytics in […]

The post UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] appeared first on Late Night Internet Marketing with Mark Mason.

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Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes   Do I still recommend as a place […]

The post Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130] appeared first on Late Night Internet Marketing with Mark Mason.

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When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six […]

The post The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129] appeared first on Late Night Internet Marketing with Mark Mason.

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These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential […]

The post 11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128] appeared first on Late Night Internet Marketing with Mark Mason.

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Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct […]

The post Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127] appeared first on Late Night Internet Marketing with Mark Mason.

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Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips […]

The post Call To Action Tips: Six Critical Principles For Optimizing Conversions appeared first on Late Night Internet Marketing with Mark Mason.

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Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk […]

The post Google Voice Search Optimization – Content For The Next Search Wave [LNIM125] appeared first on Late Night Internet Marketing with Mark Mason.

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This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS.  I know, that sounds a little dry, but trust me — you're going to love it.  Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans […]

The post Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124] appeared first on Late Night Internet Marketing with Mark Mason.