The Mark Mason Show: AI for Small Business

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Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization.  In this episode, we talk about the three components of a search engine results page listing and how to optimize […]

The post Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123] appeared first on Late Night Internet Marketing with Mark Mason.

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Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months.  So far, so good. […]

The post Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122] appeared first on Late Night Internet Marketing with Mark Mason.

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Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out […]

The post WordPress Website Hacked: Prevention and Cure [LNIM121] appeared first on Late Night Internet Marketing with Mark Mason.

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Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give an update on the Late Night Niche Site and discuss the initial […]

The post MailChimp Terms Of Service For Affiliate Marketers [LNIM120] appeared first on Late Night Internet Marketing with Mark Mason.

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How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy […]

The post How To Calculate Your Affiliate Site Earning Potential [LNIM119] appeared first on Late Night Internet Marketing with Mark Mason.

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Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get […]

The post Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118] appeared first on Late Night Internet Marketing with Mark Mason.

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Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it […]

The post How To Overcome Procrastination – A Five-Step Process That Works [LNIM117] appeared first on Late Night Internet Marketing with Mark Mason.

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This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for […]

The post Facebook Live Ads On TV [LNIM116] appeared first on Late Night Internet Marketing with Mark Mason.

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It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago.  This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new […]

The post Setting 2017 Goals – Envision The Outcome [LNIM115] appeared first on Late Night Internet Marketing with Mark Mason.

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Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses […]

The post Switching To HTTPS: SEO Implications And How To [LNIM114] appeared first on Late Night Internet Marketing with Mark Mason.