Most people going solo think hiring means a full-time employee. It does not. In this episode, Tas and Tim get into everything they wish they knew before hiring their first virtual assistant, the good, the bad, and the stuff that took way too long to figure out.

We cover:

• Why Tim started with a VA 2 months into his business and now has three
• Tas' first VA experience and why it took her too long to let go
• How to know when you actually need one versus when you are just excited about the idea
• What Tim's two full-time 40-hour-a-week VAs are actually doing every day
• Tas' version, the non-trustworthy list of tasks that require zero sensitive access
• The VA agency vs. going direct conversation and why the agency cut might shock you
• How to set up Last Pass so they never actually see your passwords
• The red flags that tell you it is time to move on before you waste more time
• Why the travel, reporting, and IRS call stories might be the most convincing arguments for hiring one.

Connect with the hosts:

Tim Davidson – ⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠

Tas Bober – ⁠⁠https://www.linkedin.com/in/tasbober⁠⁠

If you have been doing everything yourself and quietly wondering whether a VA is worth it, this episode will help you figure that out.

You just went out on your own and immediately someone's trying to sell you a course, a community, and a coach.

Tim and Tas break down all three. What they bought, what they regret, and what actually moved the needle.

• Tas spent $300 on courses including Justin Welsh and Ken Yarmosh. Tim spent zero. Both have opinions.

• The Ship 30 for 30 cohort that cost $800 and taught nothing new

• Why paid communities beat free ones every time

• The Slack keyword filter trick that keeps community noise from eating your day

• Why the final boss isn't a coach or a course. It's a group chat with three colleagues and peer

Connect with the hosts:

Tim Davidson – ⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠

Tas Bober – ⁠⁠https://www.linkedin.com/in/tasbober⁠⁠

Before you build anything, you're going to get distracted by tools.

This episode is the shortcut.

• Tim's $546 starter stack vs Tas' $2,800 one, and what the difference actually bought

• The four non-negotiables when you're just starting out

• Fathom, Slack, Canva: paid or skip?

• Why Tas is paying 4x more than Tim for the exact same Google Suite plan

• The business bank account mistake Tim made that his accountant still hasn't forgiven.

Connect with the hosts:

Tim Davidson – ⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠

Tas Bober – ⁠⁠https://www.linkedin.com/in/tasbober⁠

You can't always avoid a bad client, but you can get a lot better at spotting them early. Tas and Tim go through every red flag, mid-engagement nightmare, and hard lesson from years of going solo.

We cover:

• Why the big logo client turned into Tas' biggest nightmare

• How Tim almost walked away from a client that became one of his favorites

• The personalities to watch for, Rushing Ralph, the Billionaire Bully, the Moody Truity

• Setting expectations so clearly that you rarely have to enforce them

• When to refund, when to hold firm, and when to just walk

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

The right clients make your best work possible. This episode helps you find them.

A sales deck won't close deals. Your POV will. In this episode, Tas and Tim break down the full sales deck conversation, from what to build when you're just starting out to why both of them barely use one anymore.

We cover:

• Why your first sales deck should come before your website

• The 68-slide horror story that inspired a completely different approach

• How Tas structured her deck around April Dunford's positioning method

• The free audit question, who should do them and when to stop

• Why substance beats style every single time in a proposal

• The 5 P's that cover everything a buyer actually needs to know

• When to show a deck, when to show your workspace, and when to just talk

• What Tim learned from watching his LinkedIn impressions drop 58% while revenue went up 45%

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

The best version of your sales process probably doesn't look like anyone else's. This episode helps you figure out what yours should look like.

We built terrible consulting offers. Tas made a 45-slide deck for a client who ghosted her. Tim tried to sell ""advisor-only LinkedIn ads"" with zero takers. Neither of us charged enough.

This is the offer episode. What we got wrong, what finally worked, and how your offer should evolve if you actually want clients.

We cover:

1. The psychology behind three-tier pricing (and why we both defaulted to it)

2. When to add an intro offer, audit, or guarantee

3. How to test your offer without torching your reputation

4. The delivery cube framework (Hermosi, but actually useful)

5. How to ask the right questions to find what's broken before you kill the offer

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If your offer is still in a Google Doc draft, congratulations, you're right on schedule.

Most annual reviews are boring. This one got uncomfortably honest.

In this episode of The Marketer’s Exit, Tas and Tim discuss the thing nobody does publicly, a real annual review of their businesses and another solo founder. Numbers, stress, pricing decisions, and the moments where each of them genuinely questioned their life choices.

Three business models. Three very different years.

1. Fractional demand gen

2. Productized services

3. Niche retainer consulting

We get into:

• Why more revenue didn’t automatically mean more freedom (and for one of us, it meant less)

What actually drove growth and it wasn’t impressions

• The pricing changes that increased income without adding a single extra hour

• Where we overcomplicated things, and where structure quietly saved us

• Why time-based goals ended up mattering more than revenue targets for some of us

No slide decks. No “10x your business” koom baya energy. Just solos who built their own thing, telling you what the year actually looked like.

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you’re freelancing, consulting, or just quietly wondering whether going solo is worth it, this one’s got real numbers and real reviews.

In this episode, we explain exactly how to get new clients for your solo business becuase new business solves all problems

We break down the six levers every consultant should use to get clients:

1. Thread Sniping: hanging out in Slack communities like a sniper waiting for someone to ask for help

2. Friends With Revenue Benefits: partnerships that make you money while you’re asleep or ignoring your inbox

3. Outbound: not the sleazy kind — the “hey, I left my job, tell your friends” kind

4. Exclusive Club Referrals: tapping the people you already know because shocker, they actually like helping

5. Network-onomics: why a single coffee chat can do more than three months of posting

6. Vitamin Content — the endgame. You don’t have to love it, but it works

We also cover: why referrals eventually dry up, why content isn’t a magic wand, and how I somehow turned “Growth-finity Stones” into a legitimate framework.

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you’re trying to get clients without losing your mind or you want to steal the systems we accidentally built, this is the one to listen to.

How do you price yourself as a freelancer or consultant… without spiraling, undercharging, or attracting the world’s worst clients?

That’s what we get into in today’s episode of The Marketer’s Exit, the pricing conversation we wish someone had with us before we quit our jobs.

In this episode, Tas and Tim break down their actual prices, the mistakes they made early on (hi, hourly billing), the clients who tried to nickel-and-dime them, and the exact packages they use today.

We cover:

• How Tim went from $6K/month to $8K/month by accident

• How Tas raised her prices from $500 audits to $18K productized projects

• Why the cheapest clients are always the neediest

• How to create boundaries and charge premium

• Whether you really need pricing on your website

• Why raising your rates feels terrifying (and why you should do it anyway)

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you're freelancing or thinking about a solo jump, this is the pricing episode we wish we had.

Should you productize your offer or stick with retainers?

Which one makes you more money?

Which one gives you your time back?

Which one secretly destroys your soul?

In this episode, Tas and Tim pull apart the two business models most solo marketers start with and reveal what actually happens behind the scenes.

Tas breaks down why productized offers work (fixed scope, zero scope creep, minimal meetings, repeatable process) and why they also create terrifying revenue swings. Tim shares why retainers feel stable (recurring revenue, fewer sales calls, long-term relationships) but quietly turn into a meeting factory if you’re not careful.

We dig into:

• True definition of productized with examples

• Why Tas refuses Slack and Tim is slowly trying to escape meetings

• Why pipeline anxiety exists in both models

• The moment three of Tim’s clients left in the same two weeks

• How Tas rebuilt her entire delivery system after hitting a wall

• Capacity limits, hiring, bringing on contractors

• And the secret third model that gives you the best of both worlds

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you’re a marketer thinking about going independent or you’re already doing it and want to fix your business model, this is your front-row seat.