Most marketing consultants pick a niche by accident. We picked ours by chaos, panic, and one Panera-based intervention.

In this episode, Tas and Tim break down exactly how they landed on landing pages for B2B SaaS (Tas) and ABM with LinkedIn Ads (Tim), what they tried before that, what blew up in their faces, and why the internet oversimplifies the whole “just pick a niche” thing.

We get into:

- The real difference between going broad vs. picking a niche

- How Tas went from “I do everything” to becoming the landing page person

- The slide-deck text exchange that pushed Tim into ABM + LinkedIn

- The client Tim lost because he was too niche

- The client Tas won the day after she niched down

- Why people will still hire you for stuff outside your niche

- When not to niche (yes, that’s a thing)

- How to use data + time-tracking to choose a niche you won’t regret

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you’re freelancing, consulting, or thinking about jumping, this is the episode that shows you what niching actually looks like in the real world, not the LinkedIn version.

Welcome to the first episode of The Marketers Exit, where we talk about what it really looks like to go out on your own.

Two marketers. Two completely different backgrounds. One shared exit.

In this kickoff episode, Tas and Tim break down how they went from burned-out in-house and agency jobs to running their own consultancies and why neither of them planned on becoming “entrepreneurs” at all.

They talk through:

• What finally pushed them out of corporate

• How LinkedIn accidentally became a growth engine

• The early mistakes, awkward starts, and unglamorous parts

• The difference between agency vs in-house paths to going solo

• Why everyone keeps asking them “How do I do what you do?”

• And why this podcast now replaces all future “pick your brain” calls

Connect with the hosts:

Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠

Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠

If you’re thinking about freelancing, starting a side hustle, or just wondering what life looks like outside the 9–5, this is your front-row seat.