The Marketing Behind Rapid Growth

By Volodymyr Khomichenko

The Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth.

Each episode breaks down a real business case to uncover the strate... more

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FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 57 episodes available.

The Marketing Behind Rapid Growth episodes:

August 06, 2026 Product Hunt. How Community and Ritual Built a Launchpad
This episode traces how Ryan Hoover turned a half-hour email experiment into Product Hunt, the platform that became the internet's daily ritual for discovering new startups. The core insight: Product Hunt won not through engineering, but through a marketing-first playbook of validating demand before building, manufacturing exclusivity, and turning its own users—ambitious founders eager for an audience—into an unpaid, self-sustaining growth engine.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
10min
August 05, 2026 Goodreads. How a Reading Community Became a Growth Engine
This episode explores how Goodreads grew from a niche book-cataloging site into the world's largest reading community and a $150 million acquisition target for Amazon. It examines the product decisions, viral mechanics, and community-driven marketing that fueled its rise, and the cautionary lessons that followed when growth outpaced investment in trust and safety.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
14min
August 04, 2026 Booking. How Performance Marketing Became the Product Itself
This episode traces how a small Dutch startup ignored the conventional wisdom of the early 2000s travel industry, built its entire product around performance marketing and conversion psychology, and grew into one of the most dominant forces in online travel. The core lesson: when marketing and product architecture become the same discipline, growth stops being a department and becomes the business model.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
August 03, 2026 Pinterest. How Scarcity and Curation Engineered Its Growth
This episode traces Pinterest's journey from an ignored, nearly empty invite-only beta in 2009 to a visual-discovery platform with more than 600 million monthly users and a multibillion-dollar ad business. It explores how founder Ben Silbermann and his team used deliberate scarcity, hand-picked early communities, and an obsession with aesthetic quality to shape not just a product, but the culture and taste graph that would make it valuable. The core insight: growth wasn't just about acquiring users—it was about acquiring the right users first, and letting marketing define the product's DNA.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
August 02, 2026 LinkedIn. How Built-In Distribution Solved the Cold-Start Problem
This episode explores how LinkedIn survived the treacherous early months after its 2003 launch by engineering distribution directly into its product rather than relying on traditional marketing. From address-book imports to search-indexed public profiles, LinkedIn turned every user into a recruiter and every profile into a billboard, solving the cold-start problem that kills most networked platforms. The episode traces the company's path from a stalled consumer app to an enterprise-focused, high-margin business, and distills the strategic lessons behind blitzscaling, product-led growth, and knowing when to evolve a founding team into a global organization.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
10min
August 01, 2026 Twitter. How a 140-Character Limit Became a Growth Engine
This episode traces Twitter's journey from a failing podcasting startup to one of the world's most influential communication platforms, revealing how a technical constraint born from SMS limitations became its most powerful marketing asset. The core insight: Twitter's greatest growth engine wasn't an advertising budget, it was a product designed to be co-created by users and built for sharing from the very first tweet.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 31, 2026 Webflow. How Conviction and Marketing Agility Built a Category
This episode traces Webflow's journey from a designer's frustration with hand-coding websites to a multi-billion-dollar Website Experience Platform, exploring how founder Vlad Magdalin's refusal to compromise on product vision — paired with an education-first marketing engine and an early pivot into answer-engine optimization — turned a steep learning curve and a near-fatal launch into a defensible category leadership position.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
13min
July 30, 2026 Riverside. How Broken Attribution Nearly Capped a Rocket Ship
This episode traces Riverside's journey from a scrappy remote-recording tool built by two brothers in Beersheba to an enterprise communications platform used by major media brands. The core insight: product-led growth got Riverside into the room, but it was a disciplined, revenue-first rebuild of its marketing and measurement systems that got it to scale—proving that the hardest growth problem isn't always acquisition, it's knowing which dollars actually work.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 29, 2026 Gumroad. How Radical Transparency Rebuilt a Company From the Ashes
This episode traces Gumroad's improbable path from a near-collapse in 2015, complete with public layoffs and a founder running the company alone, to a profitable, no-full-time-employee business processing over $200 million in annual gross merchandise value. The core insight: when Sahil Lavingia gave up chasing venture-scale hypergrowth and instead built radical transparency, interoperability, and community ownership into the company's DNA, vulnerability itself became Gumroad's most powerful marketing engine.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 28, 2026 Patreon. How Escaping the Algorithm Powered Its Growth
This episode explores how Patreon transformed a musician's frustration with YouTube's broken economics into a multibillion-dollar platform built on recurring memberships rather than algorithmic reach. The core insight: instead of competing with tech giants for attention, Patreon became the financial infrastructure behind the creator economy—building deep product moats through APIs and payments while letting creators themselves drive a decentralized, mission-led marketing engine.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠
Newsletters

📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠
Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min

FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 57 episodes available.