The Marketing Behind Rapid Growth

By Volodymyr Khomichenko

The Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth.

Each episode breaks down a real business case to uncover the strate... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 58 episodes available.

The Marketing Behind Rapid Growth episodes:

July 07, 2026 Mural. How Guided Structure Turned a Whiteboard Into a Platform
This episode traces how Mural, the visual collaboration company, grew from a frustrated game studio executive's whiteboard workaround into a multi-billion dollar enterprise platform. The core insight: a great product isn't enough on its own. Mural's growth came from two disciplined bets working together — designing a product that actively teaches people how to collaborate instead of just giving them an empty canvas, and rebuilding its marketing function so it could move at the speed of the market instead of waiting in line behind engineering.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
13min
July 07, 2026 Dropbox. How a Referral Loop Replaced the Ad Budget
This episode traces Dropbox's growth from a shaky TechCrunch50 demo to a multibillion-dollar public company, focusing on the double-sided referral program that turned ordinary users into an unpaid sales force. It examines why paid search failed to create demand for a category customers didn't know they needed, how Dropbox engineered virality directly into its product experience, and how a costly infrastructure bet and a return to focus ultimately secured the company's long-term margins and independence.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 05, 2026 Asana. How the Work Graph Powers Its Agentic Bet
This episode traces Asana's journey from a scrappy internal fix for Facebook's coordination chaos to a publicly traded platform betting its future on human-agent teamwork. At the center of the story is a single architectural decision, the Work Graph, that shaped everything from product-led growth to enterprise sales to Asana's current push into AI teammates. The core lesson: when product architecture and marketing evolve together, they can define not just a company, but an entire category.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
13min
July 04, 2026 ClickUp. How a Contrarian Bet on Convergence Paid Off
This episode traces ClickUp's rise from a bootstrapped house in Palo Alto to a $4 billion productivity platform, built on a bet that ran against the era's core startup wisdom: instead of doing one thing well, ClickUp tried to do everything, and turned that complexity into a growth engine. The core insight is that ClickUp never treated marketing, product, and sales as separate departments — it converged them into a single system, using product-led growth to harvest demand cheaply, brand audacity to create it, and disciplined attribution to keep scaling without burning cash.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 03, 2026 Stack Overflow. How an Audience Came Before the Product
This episode traces how Stack Overflow solved the hardest problem in platform economics — the cold start — not with a clever growth hack, but with years of earned trust. Before a single line of code was written, its founders had already built two of the most-read blogs in software. That audience became the seed community, the product architecture became an SEO engine, and the reputation system became a free quality-assurance workforce. The episode also examines the platform's current reckoning with AI, and what happens when the very traffic pattern a product was built to serve begins to disappear.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
14min
July 03, 2026 Databricks. How Naming a Category Became a Growth Engine
This episode traces how Databricks went from a stalled open-source darling to a company valued in the hundreds of billions, not by out-engineering competitors, but by inventing a new category — the "data lakehouse" — and refusing to abandon that message even when the market pushed back. The core insight: in enterprise software, the companies that grow fastest aren't always the ones with the best technology, but the ones who give the market a new vocabulary for a problem it already feels.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 02, 2026 Okta. How Strategic Neutrality Built the Control Plane of Identity
This episode traces Okta's evolution from a systems-monitoring startup to "The World's Identity Company," examining how a deliberate bet on neutrality, rather than building a competing platform, became its defining competitive advantage. It explores the go-to-market reconstruction that turned a $812 million operating loss into hundreds of millions in profit, showing how specialization, partner ecosystems, and a disciplined approach to brand and trust can rebuild growth in a maturing market.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
14min
July 01, 2026 Twilio. How Developer Trust Became Its Growth Engine
This episode traces how Twilio turned a single frustrating problem — the impossible cost and complexity of connecting software to phones — into a communications empire built almost entirely on developer trust. Rather than chasing executives with sales pitches, Twilio invested in helpfulness, documentation, and technical empathy as its core marketing strategy, only later building the enterprise-grade trust needed to close boardroom deals. The core insight: a genuinely useful product, shown rather than sold, can turn thousands of individual developers into an unstoppable bottom-up sales force.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
14min
June 30, 2026 Synthesia. How Utility Beat Novelty in AI Video
This episode unpacks how Synthesia, an AI video startup once famous for a celebrity-powered marketing stunt, walked away from the spotlight to build a $4 billion enterprise software business. The core insight: the most viral use case is rarely the most durable one, and marketing a powerful new technology means teaching people how to use it inside their everyday work, not just dazzling them with what it can do.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
10min
June 29, 2026 Jasper. How Marketing Strategy Built an AI Unicorn From a Failed Startup
This episode traces how three founders turned a stalled, half-laid-off startup into Jasper, an AI writing platform that reached a $1.5 billion valuation by treating marketing not as a function that promotes the product, but as the force that designs it. From a pre-launch webinar that sold a product before it existed, to a pivot from prosumer virality to enterprise trust after ChatGPT upended the market, Jasper's story is a case study in how understanding a customer's daily reality can matter more than owning the smartest model.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
14min

FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 58 episodes available.