The Marketing Behind Rapid Growth

By Volodymyr Khomichenko

The Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth.

Each episode breaks down a real business case to uncover the strate... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 57 episodes available.

The Marketing Behind Rapid Growth episodes:

July 27, 2026 Medium. How Solving Distribution Became Its Growth Engine
This episode traces how Medium, founded by Evan Williams after Blogger and Twitter, grew to roughly 60 million monthly readers without buying advertising by building distribution directly into its product — and how a painful 2017 decision to abandon its advertising business model in favor of a subscription model realigned its incentives around quality over clicks. The core insight: the line between product and marketing dissolves when a company builds growth loops into the user experience itself.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 26, 2026 Substack. How a Writer Network Became Its Own Marketing Engine Episode Description
This episode traces Substack's journey from a single frustrated essay to a platform hosting millions of paid subscriptions, and asks what made the growth durable rather than borrowed. The core insight: Substack tied its own success directly to the success of its writers, then built the product itself—through features like Recommendations—into a self-reinforcing marketing engine, proving that when incentives are truly aligned, growth stops being something you buy and starts being something you build.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 25, 2026 Kit. How a Near-Dead Side Project Became a Bootstrapped Creator Empire
This episode traces the transformation of Nathan Barry's email marketing startup from a stalled side project generating barely enough revenue to cover server costs into Kit, a bootstrapped company exceeding $40 million in annual recurring revenue. The core insight: product quality alone never wins a market — the founder's willingness to treat marketing and product as inseparable disciplines, to match his sales motion to the true friction of what he was selling, and to eventually build growth directly into the software itself, is what turned a dying tool into a durable business.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
16min
July 24, 2026 Behiiv. How a Morning Brew Engineer Took On Substack and Rebuilt Newsletter Infrastructure
This episode traces how Tyler Denk, a self-taught engineer who helped scale Morning Brew from a scrappy newsletter into a $75 million acquisition, spotted a gap in the creator economy and built beehiiv to fill it. It's a story about counter-positioning against a buzzier competitor, engineering virality directly into a product, and using radical founder transparency as a marketing engine — proving that the newsletter market wasn't dead, it was just poorly built.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 23, 2026 Workday. How Product and Marketing Reshaped Enterprise Software
This episode traces how Workday turned a painful defeat into one of enterprise software's biggest success stories, building a cloud-native HR and finance platform on the principle of the "Power of One" and then pairing that architecture with bold, humanizing marketing that changed how the C-suite saw B2B software. The core insight: great product architecture only becomes a durable advantage when marketing can translate it into a story the market can trust.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 22, 2026 Deel. How Content Authority and Brand Aura Powered Global Scale
This episode explores how Deel turned one of the least glamorous categories in B2B software, international payroll and compliance, into a $17 billion global infrastructure company in under seven years. We trace Deel's path from a scrappy Y Combinator project to an enterprise powerhouse, examining how the company used vertical integration, an unconventional acquisition playbook, and a marketing strategy built first on content authority and later on brand aura to compress decades of industry expansion into a fraction of the time. The core insight: in a world of rising complexity, the winner is usually the company that makes that complexity disappear, and then makes sure the world notices.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 21, 2026 Wise. How Transparency Became Both Product and Marketing
This episode traces Wise's journey from a personal money-saving hack between two friends in London to a publicly traded financial infrastructure company worth billions. It explores how the company turned honesty about hidden bank fees into a brand identity, built marketing directly into its product through programmatic SEO and free tools, and used counter-positioning to make its advantage nearly impossible for entrenched banks to copy without destroying their own profits.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
11min
July 20, 2026 Paddle. How a Failed Storefront Became a Payments Powerhouse
This episode traces Paddle's unlikely journey from a failed consumer software marketplace to a $1.4 billion Merchant of Record powerhouse trusted by companies like ServiceNow and Verizon. The core growth insight is one of adaptability: Paddle succeeded by abandoning its original vision when the data told a different story, by rebuilding its product and narrative to survive a painful move upmarket, and by transforming its marketing from scrappy founder-led outreach into a full media operation that turned dense B2B topics into must-watch content.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
12min
July 19, 2026 PayPal. How Viral Marketing and Product Agility Built an Empire
This episode traces PayPal's improbable rise from a struggling handheld-security startup to the payment backbone of eBay and, eventually, the modern internet. It explores how the company abandoned its original vision to chase an unintended market, engineered fraud prevention into a competitive moat, and pioneered a double-sided referral program that paid users in cash to ignite one of the earliest and most aggressive viral growth engines in tech history. The core lesson: brilliant engineering only wins when it's paired with a psychologically sharp distribution strategy.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
13min
July 18, 2026 Buffer. How Content and Radical Transparency Built a Moat
This episode explores how Ahrefs, a bootstrapped SEO software company built by a Ukrainian developer with no venture capital and no sales team, grew to over $149 million in annual recurring revenue by treating marketing content as a direct extension of the product itself. The core insight is that in complex B2B markets, teaching and demonstrating a product inside high-intent content can replace much of the traditional sales funnel entirely.

About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website:⁠ ⁠⁠https://khomichenko.com⁠

Newsletters
📩 The Marketing Behind Rapid Growth (LinkedIn)
Deep dives into growth, marketing leadership, AI, and the systems behind successful companies.
→ Subscribe: ⁠https://www.linkedin.com/newsletters/marketing-behind-rapid-growth-7472018686078472192/⁠

📬 The Marketing Behind Rapid Growth (Substack)
Exclusive articles, case studies, frameworks, and behind-the-scenes insights on marketing, business growth, leadership, and AI.
→ Subscribe for free: ⁠https://substack.com/@rapidgrowth⁠

Book - The Marketing Behind Rapid Growth
https://www.amazon.com/dp/B0H6VHNRMG ⁠

Connect with Volodymyr
⁠https://www.linkedin.com/in/volodymyrkh/⁠
⁠https://x.com/V_Khomichenko⁠
⁠https://www.threads.com/@khomichenko⁠ ⁠
https://amazon.com/author/khomichenko⁠
⁠https://www.producthunt.com/@khomichenko⁠
⁠https://medium.com/@Khomichenko⁠
⁠https://hackernoon.com/u/khomichenko⁠

Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
...more
13min

FAQs about The Marketing Behind Rapid Growth:

How many episodes does The Marketing Behind Rapid Growth have?

The podcast currently has 57 episodes available.