In this episode of The Cash Pay Podcast, Hillary Small breaks down one of the most misunderstood concepts in business—marketing versus advertising—and why knowing the difference is essential to your growth. She explains how to build a strong marketing foundation with clear branding, messaging, and service positioning before investing in promotion. From there, Hillary walks you through creating a marketing plan that integrates both organic and paid strategies, tailored to your market, competition, and seasonality.

You’ll learn how to set a marketing budget based on projected gross revenue, track results to understand what’s working, and maintain the consistency needed to see long-term results. Hillary also shares how business development, referrals, and community engagement can amplify your marketing efforts without relying solely on paid channels.

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Learn More & Connect:
Website: www.themedspasociety.com
Instagram: @medspasociety
Connect With Hillary: [email protected]

Free Tools & Resources to Grow Your Business:

• MedSpa & Wellness Practice Start-Up Guide

• The MedSpa Society’s Little Black Book of Vendors & Resources