The Marketing Cloudcast

Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Heike shares a quick update about the next several Marketing Cloudcast episodes, along with a preview of next week's interview with Simon Mulcahy, Salesforce's Chief Marketing Officer.

Have 60 seconds to give the Marketing Cloudcast a review on iTunes? We'd greatly appreciate it, as it helps more marketers like you discover the show!

Tweet @youngheike or @marketingcloud with your thoughts on the Marketing Cloudcast or what you'd like to hear about next.

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma.

You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further.

David DeVore, founder and CEO of StoryPorts and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences through trusted community leaders.

We interview Jackie Sobon (a food blogger, photographer, cookbook author, and social media influencer) to get the influencer's perspective on how marketers can make these partnerships more effective — and what drives her crazy about today's influencer marketing arrangements. We also ask Lee Odden (CEO of TopRank Marketing) about the best marketing KPIs and types of content for influencer relationships, as well as the future of this emerging tactic.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from?

Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his career.

You'll learn how to upcycle this existing testimonial content to make your marketing much more believable and resonate effectively with potential customers.

Tweet @youngheike with your thoughts on this episode or ideas for a future topic.

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. It seems like magic, but what really happened? Listen as Jay Baer explains what fueled the crazy success of his NYT-bestselling book "Youtility" and Sangram Vajre, CMO and co-founder of Terminus, shares how his "Flip My Funnel" concept grew a community of worldwide B2B followers. You'll hear the behind-the-scenes story that's rarely told of how these movements grew — as well as Jay and Sangram's cautionary advice about what doesn't really constitute a movement.

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Seth Godin says we're living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers create the type of content that people actually want to share? In this episode of the Cloudcast, we learn a few principles of psychology to help us create more scientifically shareable content.

Host Heike Young talks with Dr. Susan Weinschenk, a behavioral psychologist, and Brad Beutler, a marketing manager at Sigstr who crafted a blog series that now accounts for 4 of his company's top 5 posts ever. With Brad's stories from the field and Susan's tales of science, you'll be both entertained and better trained on how to make truly shareable content for your brand.

Enjoy this episode? Have more questions or ideas for a future Cloudcast topic? Connect with Heike on Twitter. http://twitter.com/youngheike