The Marketing Cloudcast

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Peavy, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from the Holiday Cyber Week will influence your entire year and is something we need to pay attention to. In this episode, Rick shares his thoughts on key trends we saw this season. Spoiler alert: if you can make socks exciting, you are doing something right.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Tune in to find out. During this week’s Marketing Cloudcast episode, you'll learn from Meg Connolly, who is blazing trails when it comes to social media marketing. She has managed wildly successful social media campaigns that landed her free advertising spots on network television during the Super Bowl and represents some of the most successful influencers in the business.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Trailblazers from across the globe come together each year for a little event called Dreamforce - where Disneyland meets Techland. It's actually the world’s largest tech event, where the most innovative brands, companies and minds gather for an amazing reunion with our customers, partners, employees, and key stakeholders. This episode gives an inside look at three marketers as they share their biggest takeaways - Dave Smith, Matt Thompson, and Jennifer McClelland. 

After hosting more than 100 Marketing Cloudcast episodes, Heike Young reflects on what she’s learned from talking with all those marketing leaders. You’ll hear tales about the quirks of technology, challenges we all face in the marketing industry, and why a dose of simple kindness may be the best career advice.

Tweet @youngheike to stay in touch, and let @marketingcloud know your thoughts on this episode or ideas for a future topic. And welcome @CollinsMeMegan and @CRozul to the show!

Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or market the heck out of an existing show? It’s all here.

Even if you’re not thinking about starting a podcast for marketing, Jay’s advice applies to your holistic content strategy and long-term audience growth, too.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Podcasting is dramatically on the rise. You know this; you're listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers to reach their audiences in a new, highly personal way. 

In this episode of the Marketing Cloudcast, join us as we go "meta" with Brian Peters, host of the Science of Social Media, about whether or not a podcast belongs in your marketing strategy, how to get it off the ground, and how to create episodes your customers will love

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week's guest. Joe and Robert Rose have just released their new book "Killing Marketing," and the concepts are a breath of fresh air for anyone who feels their content marketing efforts getting stale. Listen as Joe candidly explains, as only he can, how certain parts of your marketing strategy deserve to be killed and how you can build a thriving business — and career — as a strategic marketer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.