The Marketing Cloudcast

L'Oreal's Head of Digital and Media in Australia and New Zealand, Christophe Eymery, talks about trends in marketing from his front-seat role in the beauty industry. Christophe has led L’Oreal’s creation of an extremely successful mobile app. Whether your company sells skin care or software, you’ll learn from his advice on mobile app marketing techniques, email marketing ideas, and personalization trends that can apply to any business.

Kyle Lacy, head of marketing at OpenView Venture Partners and top-rated marketing speaker, shares marketing insights from the venture capital world. Kyle provides marketing guidance for many of today’s most innovative and agile startups. Listen as he explains what these young companies know about marketing that other companies don’t — and get his tips for recruiting top marketing talent, giving memorable presentations, and getting greater results from your content marketing and lead gen. Hosts Joel and Heike also ask Kyle, author of Twitter Marketing For Dummies, about the future of Twitter.

Kyle Lacy, head of marketing at OpenView Venture Partners and top-rated marketing speaker, shares marketing insights from the venture capital world. Kyle provides marketing guidance for many of today’s most innovative and agile startups. Listen as he explains what these young companies know about marketing that other companies don’t — and get his tips for recruiting top marketing talent, giving memorable presentations, and getting greater results from your content marketing and lead gen. Hosts Joel and Heike also ask Kyle, author of Twitter Marketing For Dummies, about the future of Twitter.

Joe Pulizzi, founder of the Content Marketing Institute and a driving force in the global content marketing movement, shares his latest rants and raves on content marketing. Listen as he shares new research, content marketing career advice, and useful tips for content creation. If you’re interested in getting greater results from your content strategy, you’ll want to hear this episode with the godfather of content marketing. He began using the term “content marketing” in 2001!

Joe Pulizzi, founder of the Content Marketing Institute and a driving force in the global content marketing movement, shares his latest rants and raves on content marketing. Listen as he shares new research, content marketing career advice, and useful tips for content creation. If you’re interested in getting greater results from your content strategy, you’ll want to hear this episode with the godfather of content marketing. He began using the term “content marketing” in 2001!

RetailMeNot VP of Channel & Growth Brett Billick gives a behind-the-scenes look at how RetailMeNot sends billions of targeted, high-converting emails to customers every year. Want to do more with your mobile marketing? RetailMeNot is seeing great success with mobile email and push messages, as the brand aims to be just as mobile as its customers. Listen to Brett’s tried and true tips for mobile personalization at scale, for customers on every device.

Scott Roth, Chief Marketing Officer at Return Path, knows the challenges that B2B marketers deal with every day. In this episode, we ask him to explain how he led the rebranding of this B2B data solutions company in the past year, and launched a new content marketing team from scratch. Scott oversees digital advertising, content marketing, events, outbound prospecting, and more at Return Path. Listen up for his practical advice for marketing that serves instead of sells.

Jeanniey Mullen, VP of Marketing at NOOK by Barnes & Noble, talks about her tried-and-true customer acquisition strategies — including how to create vibrant social media communities, delivering ROI through innovative marketing emails, and how to develop strategic partnerships with other likeminded companies. In this episode, Jeanniey talks about how a shared love of reading is the key to unlocking the NOOK audience, and how her marketing efforts tap into that shared passion.

CMO of G2Crowd Adrienne Weissman sits down with the Marketing Cloudcast to talk about selling and buying B2B software in an increasingly complex market, and how marketers can leverage a small team in a big way.

Litmus Research Director Chad White joins us for an email-centric episode. We cover the latest mobile trends, the most creative ideas current in email, and why email marketers don't get enough respect - but should.