The Marketing Essentials Podcast

There's more than just price to consider when building a website for your business: spending time identifying a target audience, developing a mission statement, and asking the most important question, "what do you want users to do when they arrive on your site?" The Marketing Essentials Team discuss all of these considerations plus website pricing, as well.

Stuff we mentioned during the podcast:

Podcast 008 - Marketing for the DIYer (websites)

Million Dollar Homepage

5 Best Ecommerce Website Platforms

Best DIY Website Builders

Join the team as they discuss the value of investing in social media advertising! Setting key performance indicators can help you track how well campaigns are performing in terms of engagement, branding, and conversions. Learn more about how much you need to budget to see results for your business and achieve a high return on investment.

Stuff we mentioned during the podcast:

Google Adwords

Facebook Business

Rooms and Works

Video marketing is a great tool to connect with consumers and create long term engagement. But I'm sure you're wondering, is hiring a professional worth the cost? Investing in a professional who has the tools, concept planning, and editing expertise can take your brand to the next level! Listen as the team provides insight on the budgeting and steps to consider when investing in a professional shoot.

Stuff we mentioned during the podcast:

Bill Parmentier Photography

Video Cost Calculator

Lil' Rhody Marketing Support Group

Rooms & Works

A logo is a visual ambassador of your brand. By choosing your own unique color palette and typography, a logo can create instant marketing recognition! If you consider a logo as a long term investment, you can develop a successful logo that grows and scales your brand.

Stuff we mentioned during the podcast:

Justin Kerr Design

Hi Road

The vast world of social media can quickly become time consuming and confusing! Luckily, we have social media expert Alicia Piazza to provide tips and resources on how to take back the reigns on your company's social media. The team highlights how to utilize post scheduling, pixels, and Facebook Ad Manager. For Alicia's full list of resources contact us at [email protected]

Stuff we mentioned during the podcast:

Canva

Business Manager

Manta

Cat Howell

Join Alicia, Justin, and Bill as they discuss do it yourself photography tips for the small business owner! Learn how to create an interesting composition that makes a statement about your brand. Bill identifies how to achieve this through tips on lighting, perspective, and rule of thirds.

Stuff we mentioned during the podcast:

Web Ascender

W. Parmentier Photography

Awful Awful

Join the Marketing Essentials Team as they discuss storytelling through imagery with resident photographer, Steve Mason! Imagery is more than just a pretty picture, it gives clients a chance to see the genuine and authentic story of your business. (Hint: think about why you started and the work you do within your community).

Stuff we mentioned during the podcast:

Steve Mason Photography

Leavers Lace

Your social media profile = your brand! Social media is more than just a platform, it is an opportunity to create a lasting engagement with customers. Join the team as they discuss the branding basics of social media, including the importance of emotional connectivity, consistency, and telling a compelling story.

Stuff we mentioned during the podcast:

The Feast Church

Aroogas Route 32

Impact of Video on Facebook

Insta 180

Have you ever wondered if you should build your own website? This dilemma frequently comes up for small business owners looking to grow their clientele. Tune in to hear Bill, Justin, and Alicia weigh in on the important elements to consider beyond technological capability, including budget, experience, and custom functionality.

Stuff we mentioned during the podcast:

Wix

Domain Name vs Web Hosting

Yacht Club Soda

The team sits down with marketing consultant Bob Salvas to discuss the resurgence of direct mail marketing, which many small business owners think became irrelevant in the late 90's. Not only has this traditional form of marketing made a comeback but Bob explains how data targeting has actually helped direct mail marketing get a leg up on digital marketing in many ways. Tune in and find out how leveraging a marketing strategy from the past can help your business grow into the future!

Stuff we mentioned during the podcast:
Millward Brown Print Campaign Analysis (SlideShare)
Paper Beats Digital In Many Ways, According To Neuroscience (Forbes.com)
First impressions are everything
Back to the Future: A Small Business Guide to Direct Mail Marketing
Send Out Cards