The Marketing Essentials Podcast

Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat. There are so many social media channels out there for marketing your business but which one will benefit you the most? Hint: consider your audience. Our resident social media expert, Alicia Piazza, walks us through some of the most popular channels and discusses the pros and cons of each.

How important is photography in marketing your business? We're glad you asked! The team covers the finer points of how to leverage photography (both stock and custom) to connect emotionally with your target audience and drive traffic to your business.

Also in this podcast we launch the #challengebill campaign!

Stuff we mentioned during the podcast:

There's no excuse for using bad stock photography

The Role of Photography in User Experience Design

The Value of Photography in Web Design

Sin Bakery

Marketing through storytelling is a buzz-worthy topic right now (if you don’t believe me just Google it). But how does your business tell a good story and what are the essential ingredients to make it compelling? In this podcast Bill, Alicia, and Justin look at some successful brands and discuss how they sell more through storytelling.

How do you stand out from your competitors? Well, for one thing you need to be clear about what you do, who you do it for, and why it matters. These are the ingredients for your Unique Value Proposition (UVP). Bill, Alicia, and Justin dole out some of their marketing expertise in this episode.

Also, Alicia tries Olneyville NY System wieners for the first time!

Stuff we mentioned during the podcast:

The Three Amigos salute

Moosejaw Outfitters

Dr. Thaddeus Gala website

Perfectly Placed website

Marketing Essentials Webinar

Olneyville NY System

April 4, 2018

What is a brand? It's so much more than a logo, it's the total experience (good or bad) for your customers. The Marketing Essentials Team dives into this deep topic and discusses the effectiveness of a few RI brands. Plus, Alicia tries coffee milk for the first time!

Production Note: We have real video! Thanks to Bill and his tech wizardry you can now see us as well as hear us.

Stuff we mentioned during the podcast:

Why people are willing to pay more for Starbucks

Autocrat Coffee Syrup

Chobani Yogurt Rebrand

How can small businesses emulate the branding of large corporations?

Being authentic in your branding

In this inaugural episode Bill, Alicia, and Justin reveal the purpose of the Marketing Essentials Podcast, discuss the pros & cons of marketing your business with stock photography, and muse about Haven Brothers becoming a podcast sponsor.

Note: We really wanted to have live video for this first podcast but, unfortunately, there were some technical issues with the six million cameras we had set up. Also, one of us (who shall remain unnamed) was reprimanded for tapping on the table during the podcast (our microphones are VERY sensitive).