Here’s an eye-opener, less than 2% of your Facebook followers are seeing your brand’s organic posts. While social media once offered free, potentially limitless access to your audience, today’s social landscape has quickly evolved into a pay-to-play environment. We'll look at the importance of social media and how both paid social and organic social play important and unique roles in your social marketing strategy.

As voice search continues to expand, brands will be faced with a genuine obstacle that affects many areas of search engine optimization. How should brands (more so us, agencies) adapt and optimize their processes to accommodate the changes precipitated by voice search? The Marketing Remix interviews John Faris, VP of Cross-Channel Marketing and Ross Briggs, SEO Manager at Red Door Interactive to explain the importance and value of voice search and the latest optimization trends, as they relate to the current landscape of SEO.

We don’t know who exactly coined the phrase, "garbage in, garbage out,” also known as GIGO, but the term serves as a great metaphor for the relationship between data and marketing.  

While every enterprise is drowning in data, marketers have a particularly herculean task in wrangling it. A marketer’s function becomes even more complex as MarTech stack proliferation and fragmentation causes their data to splinter into more and more silos. Often times, the result is “garbage in, garbage out,” whether it be inaccurate reporting, poor decision-making, and so on. With big data, comes big responsibility. So, what can brands do to improve the quality of their own data?

The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency kickbacks, etc.), the core issue is a lack of fundamental transparency between advertisers and their marketing partners. Lauren Curtin, Business Manager, and Emily Spears, Media Manager of Display and Social Advertising at Red Door Interactive join The Marketing Remix as they explore the recent transparency issues in media buying and give tips to brands on how to vet both their media agencies and vendors. 

​Over the past decade, nothing has been bigger than the use of granular data. That said, the problem with data is that it needs to be reliable and verifiable. The latter may be resolved by the arrival of blockchain technology. Ron Hadler, Senior Director of Marketing Technology, and Tyler Trent, Senior SEO Specialist at Red Door Interactive join The Marketing Remix to explain what blockchain is, how it works, and how it can impact marketers and their marketing efforts in the near future.   

So, you’re ready to add Amazon to your channel mix, but where do you start? How do you sell on Amazon and what are the most crucial elements to success on the platform? We break down what a brand needs in order to start selling on Amazon, from assessing their product selling strategy to on-page optimization and sponsored listings. Heather Molina, Sr. Director of Paid and Earned Media, and Zach Leffers, Strategic Planner at Red Door Interactive join The Marketing Remix, as they discuss topics such as Amazon FBA, seller central vs vendor central, and how to utilize SEO for Amazon.