What does the Razor & Sidekick have to do with Branding? Shelby Paige walks you through how Brand Voice helps define your audience to build loyalty. You are the solution to a problem, you are the bridge between who someone IS and who someone WANTS TO BE. You can't just sell your audience, you must truly engage with them to learn more about their needs and how to solve a problem they have. When doing so, you'll be able to convert repeat customers, have brand loyalty, and saturate your market with ease.

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Website: www.SilverSwannMarketing.com

🎶 Where to Listen 🎶

Google Podcasts: https://bit.ly/3x4nY4n

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-solution/id1616701887

Spotify: https://open.spotify.com/show/5zrYXnJ9U3pb1t0gvuiZAI

On-Site: http://silverswannmarketing.com/blog/the-marketing-solution/

This week we talk about multiple touch points in your Customer Journey and when to provide value to your audience. (HINT: the answer is Most of the Time). With multiple platforms and multiple places to interact with your audience, there's plenty to choose from. Shelby goes over how many touch-points it takes on average to convert a customer (it's 8) and why this matters to increase your LTV of said customer. Saturating your market is no easy feat, but Shelby Paige can help you get there.

✨ Follow For More ✨

Instagram: www.instagram.com/silverswann.ssm/

Facebook GROUP: www.facebook.com/groups/silverswanncoaching

Facebook Page: www.facebook.com/silverswannmarketing

Website: www.SilverSwannMarketing.com

For our very first episode, we focus on the core of all brands in eCommerce - Loyalty. If a customer is loyal to your brand (through market saturation, brand awareness, engagement etc) it reduces the Cost Per Acquisition (CPA) when you actually launch a paid marketing strategy. Paid marketing efforts fall to the wayside if not working in tandem with a social strategy that engages your audience. If you want more repeat customers, lower CPR (Cost Per Result) lower CPMs (Cost Per Millie/thousand users) and a higher-converting brand people will LOVE... stay tuned for next week's episode!