The Marketing Solution

Have you ever heard of the branding agency that sells ONE product and doesn't even package it? It's not a dropshipper - it's REDBULL. Redbull is a company that owns countless sports teams, sponsors thousands of events, and sells the same amount of cans a year as the amount of people on this planet! They've completely dominated their energy drink market, and in this episode we talk about HOW they did it.

There's no better way to engage your audience than by doing something they'll always remember! That's what Billie Eilish, Bridgerton (yes, the TV show on Netflix!) and Liquid Death did to get your attention. In doing so, they piqued the interest of millions of people worldwide, and they were able to stay top-of-mind for long afterwards. Learn what made them so enticing, and furthermore - how to do something so BIG for your brand!

Be your own boss! Affiliate Marketing is an arrangement by which a company pays a commission to a traffic source outside of its Marketing reach. This is mutually beneficial to the company - which is reaching an untapped audience, and the salesperson - who is leveraging their network to make money on the side. In this episode, we talk about the what, how, and why of affiliate marketing - including how to do it yourself.

Email Marketing is such an overlooked factor in your marketing strategy. But not only is it one of the oldest types of online marketing, it's also the cheapest (and most morally sound.) When it comes to warm audiences, email marketing is arguably the strongest. The audience your targeting has heard of you before - has opted in to hearing from you (first party data) and is most likely to convert. In this episode we talk not only about WHY you should be utilizing this platform, but also HOW to. Learn best practices and basic email optimizations with me today!

You've heard the saying before - "Fake it 'till you make it", but that's not always the case. In this episode we talk about taking an entry-level job to learn your basics, and the trajectory you need to jump into freelancing where your salary is unlimited. Do not lose credibility - marketing is ALL about branding - and if you fake your stuff and get exposed, your brand authority goes out the window. Agencies with poor reviews end up having to rebrand completely if they're pretending to be something they're not. This may seem obvious, but learning under the umbrella of a well-put-together agency - or learning underneath a mentor, is going to help you prep for success the FIRST time you decide to scale.

What is the difference between Social Media Management and Ads Management? This distinction is important for any beginner to understand, and for all freelancers to make VERY CLEAR with their clients. SMM is an organic effort to grow your following, with KPI's that are based on reach and audience size. Paid Ads Management is a paid effort to convert sales, and involves more direct KPIs like Cost-per-purchase and Return-on-Investment. For whichever you decide to do, you need to properly explain the process of your job, and the costs involved (your management fee is NOT your ads budget, FYI!)

If you've just started Media Buying, you might not be aware of all the data points on your Ads Manager Dashboard. Two of the simplest to recognize are Reach and Impressions, as they are the most basic statistic available in Performance View. But there is a stark difference between them, and they directly affect the Frequency of your Ads. Here's their relationship between each other:

Impressions / Reach = Frequency

Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Frequency and engagement rate will affect CTR (Click Through Rate) and understanding how all of these factors work will help you make informed decisions when optimizing your account. Remember, your bottom line is CONVERSIONS!

Have you ever seen the button on your Instagram account that says "Boost this Post"? In this episode, we cover what that actually means, who the algorithm will be targeting, and how to launch an ad from the Back End of Facebook Business Manager instead of a front-end boost. If you didn't know, a front-end boost will primarily target your existing audience and location, the ones that are tempered from seeing your posts to begin with. With a back-end Engagement campaign, you can actually saturate your target audience and control your KPIs.

Iterate upon awesome - there's no reason to lose quality as you expand your team or your client book. The number one mistake I've seen while working at agencies seems simple, but it's a lack of SOPs! Standard Operating Procedures help maintain excellence as you scale. This episode we go over how to write them, what they're for, and what they can do for you.