In this insightful episode of Marketing Solutioneer, titled 'Navigating the Shifting Sands of MarTech with Adam Cross,' we dive deep into the evolving landscape of marketing technology. Join Chris Kahler as he chats with guest Adam Cross, a seasoned marketing professional who shares extensive experience working with various tech-driven marketing teams. From the integration of AI in marketing strategies to the challenges and benefits of implementing Minimal Viable Products, Adam elucidates how today's marketers can adapt to rapid technological changes while maintaining a focus on people and processes. Whether you're a veteran or new to the field, this episode offers valuable insights into effectively managing transformation in the MarTech space.

Joining us is the incredible Thomas Stilling, chair of the Creative Operations events for Henry Stewart, who comes with an extraordinary background spanning classical music to the forefront of digital strategy and production. With experience at KPMG, Warner, 20th Century Fox, and Forrester Research, Thomas is no stranger to change—and change is precisely what we will be discussing today.

From the breakneck speed of technological innovation to the vital necessity of data comprehension and process mastery, we're diving into the world of creative operations and the myriad challenges it presents. Thomas will give us a glimpse into the demands of the new generation, Generation Alpha, and the importance of setting your organization’s North Star in an evolving digital landscape.

We’ll also explore the intricacies of digital asset management, touching on its convergence with creative ops and the fascinating potential of AI—from generative content creation to workflow productivity enhancements. Thomas will share his insights on choosing the right technology, balancing internal and external support, and the critical art of doing more with less in a resource-tight but technology-rich environment.

And for all you professionals looking to navigate this field successfully, Thomas will impart his wisdom on staying adaptable, curious, and committed to continuous learning.

Join host Chris Kahler on The Marketing Solutioneer as he welcomes John Horodyski, a seasoned expert with over 20 years in the digital asset management (DAM) field, to unpack the evolution of DAM and the pivotal role of metadata. In this insightful episode titled 'Following the Puck: The Evolution of DAM and Metadata with Expert John Horodyski,' we delve into the nuances of managing digital content in today's fast-paced, technology-driven landscape. Embracing the hockey strategy of anticipating where the 'puck' or trend is heading, we tackle the necessity for continuous adaptation, learning, and sustainability in the DAM program. John brings his wisdom from consulting and academia to discussions on collaborative, cloud-based systems, governance language, and the transformative impact of AI. The episode transcends technical jargon, highlighting the importance of clear communication and asking questions, making it a must for newcomers and veterans in the marketing and DAM spheres. Don't miss the dynamic dialogue on keeping ahead of the digital curve—hit play to enhance your understanding of how metadata acts as the 'grammar' that defines the future of content in global markets and e-commerce success."

In this episode, aptly titled "Aligning CMO and CFO Goals" we’ll discuss why it’s essential for marketing organizations to have a system that not only manages expenses but aligns with the finance team, facilitating those critical CMO-CFO conversations.

Joshua highlights the perennial challenge of linking spending from numerous marketing activities to outcomes, the relationship dynamics between CMOs and CFOs, and why there's mounting pressure to showcase a substantial return on marketing investments, all within the ever-familiar framework of doing more with less. And yes, he'll also touch upon the "shiny object syndrome" plaguing our industry and the technologies that could be our saving grace.

Expect to get familiar with integrated planning, budgeting, spend management platforms, and why spreadsheets are becoming a thing of the past. We'll also delve into Josh's journey and how his unique blend of expertise in technology, marketing, and finance is shaping his career trajectory.

Francisco Ruiz is an accomplished business professional specializing in technology and applications. His journey took him from Portugal to Atlanta, eventually leading him back to his roots in the tech industry. Francisco played a critical role in a series of startups; one of which went public, and two others that were successfully acquired. Coincidentally, a large part of Francisco's work turned out to be in marketing. During his time at McKinsey, he focused on marketing strategy, export strategies, pricing analysis, and buyer behavior, shaping his skill set and providing him with valuable insight into diverse market trends.

In today's episode, we delve into the increasingly prominent role that technology plays in the field of marketing. Francisco posits that marketing is not just about the creative aspects but requires a deep understanding of cutting-edge technologies to stay ahead.

The discussion reveals how pivotal ongoing refinement and collaboration between marketing and technology teams are to producing sustainable solutions. Francisco shares the value of being technologically informed and understanding it not just from an operational viewpoint but also from a customer's perspective.

From tackling the challenge posed by the rapid emergence of marketing technology solutions to the importance of staying current on trends and key players in the industry, we cover a lot of ground.

Francisco walks us through his approach to understanding client needs, managing technology constraints, and the unique analogy between post-implementation and customer retention in marketing. Tune in to gain some insights on addressing marketing technology challenges and making sense of the interwoven nature of marketing and technology. Stay tuned!

Today we have an incredible guest joining us, Natasha Walstra, a partner and VP of strategy at Heritage Brands. In this episode, we dive into the fascinating world where marketing and sales seamlessly blend together, discussing how aligning their goals is crucial for revenue generation.

Natasha introduces us to the concept of "nearbound," a revolutionary approach that leverages networks, referrals, and word of mouth for sales and marketing success. We also explore the importance of personal branding and showcasing expertise in the ever-evolving future of business.

We'll also delve into a fascinating topic that Natasha touches on - "sin vergüenza." I was intrigued by this term and its relevance to Natasha's coaching work, and she shares a captivating story from her time in Argentina, where the mindset of "sin vergüenza" (no shame) helped her overcome language barriers and embrace uncomfortable situations.

Natasha shares her experiences using LinkedIn as a powerful tool to build her personal brand and shares valuable insights on proposing thought leadership packages to companies. We also discussed the crucial role of accountability in achieving goals and how Natasha's coaching program was developed based on my inspiration.

Throughout our conversation, we emphasized the importance of driving business growth, not just focusing on likes or engagement. We also explore the iterative process, the value of having a coach or sherpa, and our shared mission of getting people to adopt and become advocates.

Join us today as we unlock the secrets of nearbound marketing, personal branding, and more. Get ready to be inspired, informed, and equipped with powerful strategies to take your marketing and sales efforts to the next level. Let's dive right in and welcome our special guest, Natasha Walstra, to The Marketing Solutioneer!

Robert Frohman is an experienced practitioner of Agile methodology, with over 20 years of expertise in the field. He witnessed the birth of Agile, which originated from manufacturing systems and gained momentum in the early 2000s with the introduction of Scrum and other frameworks. At that time, software development projects were plagued by consistent delays and low quality. However, Agile practices revolutionized the industry by emphasizing iterative development, collaboration, and adaptable project management techniques. Robert Frohman played a pivotal role in implementing Agile methodologies to overcome the challenges faced by software development teams. Through his deep understanding of Agile principles, he has successfully guided numerous projects to completion, ensuring their timely delivery and high quality. His extensive experience and passion for Agile make him a highly sought-after expert in the field.

In this episode of "The Marketing Solutioneer," host Chris Kahler sits down with special guest Mark Milstein, a seasoned expert in global content operations and the licensed stock media landscape. With a background as a war photographer and the founder of Eastern Europe's first internet-based photo agency, as well as the founder of Microstocksolutions, a global services company for the visual media industry, Mark brings a wealth of unique insights to the table.

Tune in as Mark shares his experiences and expertise in navigating the legalities and ethics surrounding the use of training data for AI algorithms. With a focus on ensuring legally compliant and ethically sourced content, Mark discusses the importance of understanding copyright regulations, model releases, and property releases. He also dives into the growing movement towards transparency in algorithmic processes and the significance of developing products in countries with strict regulations.

As the director of vAIsual, Mark sheds light on the transformative power of generative AI and its impact on the visual media industry. From text to image generation to KYC (Know Your Customer) products, he shares insights into how AI technology is revolutionizing content creation and licensing. Join Chris and Mark as they explore the possibilities and challenges of incorporating AI into marketing strategies and discuss the implications of this technological shift for businesses and consumers alike.

Don't miss this episode filled with invaluable insights from an industry expert who has witnessed the transformation of the stock media landscape firsthand. Join us on "The Marketing Solutioneer" as we uncover the secrets to leveraging AI in marketing and explore the ever-evolving world of licensed stock media.

Ed Breault has had a diverse and exciting career, starting in the field of nuclear energy and building products. He then transitioned into the world of consulting, where he developed a passion for complex business transformations. However, it was in marketing that he found his true calling. After being recruited into our world, he fell in love with their product and market fit. Ed spent an impressive 16 years at Aprimo, taking on various roles and eventually becoming the head of marketing and CMO. Recently, he made the move to Malbek, a leading innovator in contract lifecycle management. This shift took him from the realm of MarTech to the exciting world of legal tech. Ed Breault's career journey showcases his ability to adapt and excel in different industries, always seeking out new challenges and opportunities for growth.

Welcome to the first episode of The Marketing Solutioneer! In this episode, we have a special guest joining us: David Lipsey, a trailblazer and pioneer in the digital asset management world. We delve into the beginnings of the DAM (Digital Asset Management) industry, dating back over 25 years ago. David shares his insights on how companies like General Motors, the Washington Post, and Getty Institute embraced DAM technology to streamline their operations and unlock new business opportunities. We also explore the formation of Artesia Technologies, one of the early players in the DAM space, and the collaboration between industry experts to navigate the risks and challenges of being early stage adopters. Join us as we journey into the past and gain valuable insights for driving success in enterprise marketing. Stay tuned for an engaging conversation with David Lipsey on The Marketing Solutioneer!