Hey guys, 

Welcome to the coven. 

This is part two from my interview with Ryan Orrico. 

If you haven’t listened to part one, go back and do that. We tell the whole story of how we met, how we started dating, the companies we built together - and ultimately, how it all ended and resulted in me having my own consulting company - The marketing Witch.

In part two, we’re talking about everything that happened after the breakup. So you’ll hear Ryan talk about all the realizations he’s had about himself through therapy since we parted ways, why he decided to deactivate his Instagram account, what he’s working on now, and way more.

Resources from the show: 

Find Ryan & join his Substack at ryanorrico.com 

Join my email list at themarketingwitch.com

Apply for Practical Magic at practicalmagic.themarketingwitch.com 

Find me on Instagram @kassidyycrawford & @the.marketingwitch 

Hey guys, 

Welcome to the Coven! 

I've seen your comments, emails and DMs over the years (even if I haven’t responded to them, or casually brushed the question off). I know you’re curious about why I left Unusually Focused, and… Ryan.

I left a lot of unanswered questions when I started The Marketing Witch and made my vague, “farewell” post two years ago.

Ryan and I address it all in this two-part episode.

If you’re new here, welcome to the shit show.

If you’ve been following me long enough for this to be relevant - you have no idea how much it means to me that you’ve stuck around, referred people to me, and supported me this long. Whether you’re a client or just following - I appreciate it all so much.

I went back and forth on whether or not I should share this episode. My mentors, friends, and advisors all said “no. This was an unfiltered therapy session and it could potentially hurt your business.”

And they’re probably right. You might not like me after listening. You might even want a refund, or to cut our contract short.

And it would hurt - but it would be ok.

I’m just tired of lying. Ryan and I shared so much of our lives on the internet from 2018-2022… but there are a few major details we kept from you. And it’s time to let them out. I wish I could say, “I can’t wait for you to hear it!” But if I’m honest - I’m terrified.

I’m not sure how to end this and I don’t want to force a cute wrapper on it. It would feel fake af. So I’ll just leave it here.

Resources from the show: 

Find Ryan & join his Substack at ryanorrico.com 

Join my email list at themarketingwitch.com

Apply for Practical Magic at practicalmagic.themarketingwitch.com 

Find me on Instagram @kassidyycrawford & @the.marketingwitch 

This week I’m interviewing Jules Mitchell, author of Yoga Biomechanics: Stretching Redefined.

The timing of this is ironic - because I’m packing my bags as we speak to head Vegas to work with Jules!

On the business & marketing side of things, we’re talking about what it actually takes to write a book, how her upbringing turned her into a shark of a business woman, and how to run an online teacher training program that sells out every time.

And just for fun, we’re discussing how she got her book deal, the struggles women go through when operating a business, whether or not yoga is “enough,” and way more. 

Check it out on Apple Podcasts, Spotify, or wherever you listen to podcasts.

It’s a good one 🖤✨

Resources from the show: 

You can find Jules on Instagram @julesyoga

If you click the link her Instagram bio or her website julesmitchell.com - you’ll find all kinds of good stuff like how to join her email list, her online book club, she has a couple webinars and continuing education courses for yoga teachers coming up, you can learn more about her yoga teacher training program, and way more.

You can find me on Instagram @kassidyycrawford or @the.marketingwitch 

Head to practicalmagic.themarketingwitch.com to apply for my 3 month consulting program. 

And if you want to rent me for a day to help you with a launch or project, shoot an email over to [email protected] with some details on your project.

OK love you byeeee from Las Vegas!

It’s an episode about building a micro-salon! In this episode I bring you to the hair salon while I talk to Savanna Roth about opening Seraphim Salon in Tucson Arizona. 

On the business side of things, we’re talking about red flags with potential clients, the difficulties of finding the right person for your team, and what it’s like going straight from school to business ownership. 

And she dyes my hair while we talk about what not to do while getting your hair done, getting in trouble for cutting hair at school, and how she got fired from Whole Foods. 

Follow Savanna on Instagram at @hairbysroth and @seraphim.salon 

Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford 

Visit themarketingwitch.com for my blog, podcast updates, and more.

Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic.

It’s an episode about what it takes to build an online training business from scratch.

I’m so stoked to be interviewing Meghan Gould this week. She’s on a mission to help 10k women run their first Ultra via her podcast, 1:1 coaching, and her online training program, She Runs Ultras.

On the business and marketing side of things, we’re talking about how niching down was the best thing she’s done for her business. How a basic digital marketing funnel works. Advice for starting an online business. Tips for starting a successful podcast, and why you need an email list. 

And just for fun, we discuss our struggles with podcasting, the challenges that came up for Meghan along the way, Meghan’s experience with Practical Magic vs. other marketing consulting groups - and, you get to hear my meltdown when it starts loudly hailing mid-interview.

Follow Meghan on Instagram at @sherunsultras - Learn more at meghan-gould.com

Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more.

Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic.

Resources from the show:

The Content Formula 

In episode 2 of The Marketing Witch Podcast Series, How They Built It, I chat with DJ Murakami about how he became a personal trainer and (whether he likes this term or not), fitness influencer. 

On the marketing side of things, we’re talking about how he got his clients when he first started out, how he gets them now, his unconventional training methods, and way more.

And just for fun, we discuss his Vasectomy, our suspicions that the algorithm prioritizes amphetamines, getting roofied at a marketing seminar, and way more.

Resources:
Follow DJ on Instagram @strongamps - visit danielmurakami.com to check out his courses like the Predator Protocol, Torque Stick: The User Manual, Chi Torque, and get information about training with him online.

Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more.

Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic.

More resources from the show:
Mailchimp.com - The best platform for getting started with email marketing
Kartra.com - an all-in-one digital marketing system for people who want to build an online business.

It’s an episode about going from being a traveling yoga teacher to the CEO of a skincare company. I’m so excited to be joined by Rae Indigo, founder of Formula Flawless, to break down what it’s like to pivot to a totally different career (again and again and again).

On the marketing side of things, we’re discussing how to make money as a yoga teacher, difficulties that come when starting a large scale company (like Formula Flawless), and what it’s like to audition for Shark Tank.

And just for fun, we’re talking about unconventional yoga practices like nostril threading, why it’s OK to get tits (and botox), red flags to look out for when shopping for skincare products, what to do when you notice signs of aging, and way more.

RESOURCES:

Follow Rae on Instagram at @raeindigoyoga @raeindigoyoga or @formulaflawlessofficial - Shop Formula Flawless products at formulaflawless.com

Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more.

Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic.

More Resources from the show:

Sinus Washing Tutorial
Gua Sha tutorial
My favorite Formula Flawless product, F8