The Mary Jane Society Podcast

The Green Lady Dispensary is a family-owned business on the island of Nantucket in Massachusetts, with a 2nd location recently opened in Newton, an upscale town outside of Boston.

Co-founder Nicole Campbell headed the family's operations and joined the show to talk about the state of the cannabis industry in Massachusetts and how they are navigating growth and expansion into NY with their well-known products consumer-tested in Massachusetts.

https://www.thegreenladydispensary.com/

https://www.linkedin.com/in/nicole-campbell-470926180/

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Michael Briggs is President of Spiritus Oregon, the first company to receive a psilocybin edibles manufacturing license in the US. We discuss their seed-to-sale operations in Oregon, white-label manufacturing services, and what Spiritus has planned for their brand lineup—founded by well-known cannabis medical doctor Rachel Knox, and an impressive team of psilocybin extraction and formulation experts who are poised to introduce psychedelic mushrooms to the masses.

If you want to know everything about producing psilocybin edibles, from cultivation to manufacturing and retail, tune in to this episode with Michael Briggs.

https://www.spiritusoregon.com/home

https://www.linkedin.com/in/michael-j-briggs/

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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NFL great Ricky Williams is well-known for publicly advocating for cannabis and its therapeutic benefits by missing a football season and giving up millions of dollars because he purposely tested positive for cannabis. He joins the show to discuss the importance of using his fame to advocate for plant medicine.

We discussed his new line of hemp-based products and future plans for beverages, psilocybin treatment centers, partnerships, and global expansion.

I learned that Ricky Williams is a genuine advocate of the plant, and really enjoyed meeting him.

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Stephanie Abrams is a neuropharmacologist, researcher, and founder of Beyond The Bench, a consultant company in the psychedelic space.

As a neuropharmacologist, she deeply understands medical therapies, plant medicines, and clinical studies and is a published researcher and writer.

Stephanie designs and facilitates simple scientific trials and studies for plant medicine brands and psychedelic organizations & clinics.https://www.beyondthebench.life/aboutstephaniekarzonabrams

We discussed:

 1. The current state of legalization and decriminalization of psychedelics, particularly psilocybin. 

2. Psychedelic-Assisted Therapy and Microdosing Benefits 

3. Mushroom Strains and Psychedelic Products 

4. Navigating Psychedelic Product Development Challenges 

5. Exploring Supplements, Cannabis, and Stacking 

6. Advancing Women's Health Through Integrative Medicine

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Cannabis brands and retailers are challenged to find creative ways to market their businesses because strict rules forbid traditional methods. Best in Grass is a new company started by two High Times event producers, Mark Kazinec and Jason Quinn. It offers dispensaries and brands the opportunity to collaborate on a new and creative marketing solution for the cannabis industry.

Best in Grass is a state-by-state product competition that involves product sampling kits, consumer judging contests, and awards ceremonies.

It is a way to get locals excited about cannabis brands and an opportunity for dispensaries to drive traffic to their stores through its engaging consumer experience.

https://bestingrass.io

https://www.linkedin.com/in/mark-kazinec-3148b82b

We Talked About:

1. Best in Grass Founding and Expansion
2. Honest Cannabis Product Competitions Explained
3. Navigating State-by-State Regulations in Cannabis Industry
4. Cannabis Industry Trends and Demographics
5. Company's Business Expansion and Collaboration Strategy
6. Cannabis Industry Award Show Marketing Strategy
7. Best in Grass Brand Support and Partnership

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Matthias Fischer is the founder and Managing Director of Canymed, a subsidiary of Grunhorn, Germany's largest cannabis supply chain. He shares insights into how Grunhorn is building its seed-to-sale operation and supporting medical research through its robust data collection. We talk about the industry's bottlenecks and what needs to be done for the cannabis industry to flourish in Europe. 

https://www.gruenhorn.de 

https://www.canymed.com 

Contact: Maja Hoock: [email protected]

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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What if you could R&D a cannabis product or cultivate a strain knowing the precise effects a specific cannabinoid or terpene would provide a person based on scientific evidence? You can.

Our latest guest is  Israel Gasperin, the CEO of Zentrela, a scientific research company using EEG and AI technology to measure the brain waves of a cannabis user as a way to understand the impact of cannabis on the brain and how it alters a person's mood.

Brands are using the technology to provide scientifically backed evidence on how specific cannabinoids and terpenes can affect a person by using their products. It will be a game-changer for breeders and product developers looking to provide a particular effect to their consumers.

The technology is groundbreaking for cannabis brands, breeders, and cultivators. Pax used it to prove the efficacy of the entourage effect in their rosin-based products.

https://zentrela.com

https://www.linkedin.com/in/israelgasperin/

Show Outline:

1. What is the Cognalyzer?
2. How does it works to measure cannabis's effects on the brain? THC vs. terpenes!!!!!!
3. What are some of the critical insights you gain using this technology?
   1. (Onset time, intensity, and duration of the psychoactive effects for specific consumer types, individual is a regular, experienced consumer or a lower-tolerance, infrequent consumer.)
   2. Guides product development? Case studies on how brands are using it? Who is mostly interested in using the Cognalyzer?
4. How do you ensure the accuracy and reliability of the data collected by the Cognalyzer?
5. Cognalyzer method vs. traditional clinical trials for studying cannabis effects? What are the main advantages?
6. What are some of the challenges or limitations of using EEG and AI to study cannabis effects?
7. How might this research impact cannabis regulations or policies in the future?
8. What's next on the horizon for Zentrela's cannabis research using this brain wave technology?

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Roxanne Jennings is head of production for Envirostar, a Minnesota-based manufacturer that uses spray drying technology to turn food into powder—(think cake mixes). They also have a booming business producing THC drink sticks. We discuss the trend toward this method of consumption and the ease of launching drink sticks to use as a brand-building catalyst for your company. Roxanne predicts cannabis will be a regular food ingredient in the future, and they are ready to provide the tools to make it happen.

Roxanne answers the following questions and more:

1. What is the spray drying method?

2.  Companies buy bulk powder vs. distillate to make edibles and drinks in their own facility to save on storage and shipping costs. + Shelf life + R&D.

3. Are cannabinoids preserved in spray drying manufacturing?

4. What other popular ingredients besides THC are people using to enhance stick packs?

5. Are drink sticks preservative-free?

6. What are tips for launching or adding drink sticks to your product line?

7. Most breweries in Minnesota include drink mixes in their product line! It's legal!

Minnesota doesn't need consumption lounges; you can consume anywhere!

8. What is the cost to launch a drink mix line?

9. What R&D initiatives is Envirostar working on?

10. Are functional wellness ingredients trending in beverages?

11. Roxanne predicts cannabis will be a common food ingredient.

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Breanna Neff is the founder of Brelixi, a powdered THC drink mix that is leaning into the functional wellness trend and uses ingredients like adaptogens and nootropics. Breanna has a degree in food science and process engineering from Cornell University and formulated the Brelixi drink mix. She uses hemp biomass (not synthetics) and sources from cultivators that are part of the Black Farmers Alliance in Georgia.

Breanna is building a strong following on TikTok and in her NY community and doing really well for her first year in business.

https://brelixi.com

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Jason Bello is the founder and CEO of a relatively new B2B cannabis trade show called The Flower Expo. He says his show is for "brands to meet buyers," and similar to how food and wine shows operate where there is an emphasis on product sampling. Jason learned the trade show ropes by working at West Coast trade shows like Hall of Flowers and Green Street Festival. Jason launched The Flower Expo last year in Massachusetts and is back again on June 5-6th in rural Greenfield, Mass. The show is set in the foothills of the Berkshire Mountains, with food trucks and lots of product sampling. It will then move on to Lansing, Michigan, for an inaugural show in that state.

https://theflowerexpo.com/

https://www.linkedin.com/in/jasonmatthewbello/

The Mary Jane Society is produced and hosted by Pam Chmiel, a marketer and publicist specializing in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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