Andrew McLuhan speaks to Marshall McLuhan's life and work and how he came to state 'the medium is the message' in 1958, exploring some of the many ways he used the phrase. Thank you to poet, artist, professor Yassin Alsalman (see some of his fantastic work at: http://www.wearethemedium.com/ ) for the invitation to speak to his class (160 in virtual attendance) at Concordia University (Montreal, Quebec).