The McMethod Email Marketing Podcast

Jon Myers is a designer and entrepreneur who has been making things look beautiful on the internet for fifteen years.

He has founded a number of successful start-ups utilizing awesome user experience design….

…when design is done right, the Jon Myers way, it can absolutely blow people away.

Jon believes in the power of empathy, and he really focuses on tapping into that with his design work. 

By getting inside his audience’s head, he can find out what they are feeling and what is holding them back. 

These same strategies can reveal the secrets to email marketing and copywriting.

And… in this episode of the McMethod Email Marketing Podcast, Jon Myers will share his techniques to connect with your audience with phenomenal design.

In this episode, you’ll discover:

* how to create the “Christmas morning effect” by mastering ANTICIPATION and DESIRE.

* what to do to ensure that your product lives up to the hype and delivers on it’s promise. 

* how to help your clients envision a new future by addressing their needs before they even realize they exist.

* the secret to surprising your clients with unexpected value.

* how to motivate people to wait in line for a product that they have never even seen or touched. 

* how a sparkling visual effect can create a sense of wonder and mystery of the unknown.

* what you can do to add WOW factor to digital products by making intangible things feel like they have real value.

* the power of immersing yourself in understanding and observation

* how empathy can empower design and what you can do to use visuals to speak to your audience.

Mentioned:

* JonMyers.com

* @JonMyers on Twitter

* Social Intelligence by Daniel Goleman

* Nathan Barry

* AirBNB

* AWeber

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

AJ Roberts works behind the scenes for some of the world’s most powerful marketing geniuses.

His expertise has made him the go-to guy for some of the biggest sales and marketing events in the world….

…but even someone with decades of experience could afford break out of their habits sometimes.

One specific email that AJ sent recently certainly caught my eye and drew some huge results.

By interrupting his patterns, AJ managed to generate an tremendous amount of interest.

These techniques he’s perfected can absolutely unlock the secrets to engaging your list.

And… in this episode of the McMethod Email Marketing Podcast, AJ Roberts will teach his incredible strategies to email marketing superstardom.

In this episode, you’ll discover:

* how to be successful at getting into your readers’ heads and breaking their habits. 

* why it is imperative to investigate every possible approach to a sale.

* how to increase conversions by walking the reader through each phase of the email. 

* how AJ achieved a 100% conversion rate on an email with only two sentences.

* the power of CONTROVERSY and how pissing your audience off can often pay off in dividends.

* how to treat your audience with respect without kissing their ass.

* the importance of a conversational tone when communicating with your readers.

* how small changes to the angle of your pitch can leverage sales in a BIG way.

* the value of interrupting patterns and how you can make your email stand out from the rest.

Mentioned:

* UndergroundX.com

* Yanik Silver

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Simply put, X Wang knows how to make email marketing work.

X swears by the 80-20 rule in email marketing, and it has paid off in dividends…

…his years of research have proven that email marketing makes up to 30% of an eCommerce store’s revenue.

He has worked with small scale ecommerce stores to build marketing strategies from the ground up.

X has a proven track record of generating real revenue with email strategies.

His potent tactics can positively transform the way you do commerce online.

And… in this episode of the McMethod Email Marketing Podcast, X Wang will share his industry secrets on becoming an email marketing ninja.

In this episode, you’ll discover:

* how a simple reminder that it’s time to reorder can generate huge amounts of additional business.

* why it is CRITICAL to implement an email marketing strategy immediately if you are an eCommerce store.

* how optimizing your transactional emails can increase revenue considerably.

* how to strike the perfect balance between content marketing and being aggressive.

* how to catch your customers at the right time post-purchase when they are hot to buy.

* strategies to take the temperature of your list to determine what types of marketing strategies are best for them.

* how asking your customers for a product review can get them to engage considerably more in your dialogue.

* two and a half critical elements in your email templates that will optimize your emails for conversion.

* how to use re-sends and re-mails to leverage the work that you’ve already done and make it keep working for you.

Mentioned:

* Essence Of Email

* Episode 14: Ezra Firestone of Brown Box Formula on Email Marketing for eCommerce Stores.

* The Power of Habit by Charles Duhigg

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Leon Jay is a veritable Email Marketing mastermind.

Leon has been marketing his own software suite that is pushing the boundaries of marketing technology…

…and he has spearheaded launches that have generated seven figures in seven days.

He created his own platform that allows you to build your entire online business.

Leon’s wealth of knowledge allows him to see the world of email marketing from the inside out.

His valuable insider information can clue you in on precisely what works and what doesn’t. 

And… in this episode of the McMethod Email Marketing Podcast, Leon Jay will teach you how to become an email marketing powerhouse.

In this episode, you’ll discover:

* the power of split testing and how to use compound improvements to guarantee exponential results. 

* how to build a responsive list by nurturing a relationship with your audience.

* how to condition people to associate your emails with high value information, and not only read them, but engage.

* one monumental mistake that amateur marketers make when using an autoresponder.

* how the future of email marketing technology is on pace to almost DOUBLE the traditional return on investment.

* tools you can use to develop the psychology of scarcity as a means to increase your conversion rate.

* two powerful reasons you need to be using email marketing to test conversions on your sales page.

* the elements that Leon believes are crucial to creating an effective email sequence.

* how to create education-based, interactive autoresponders that will create a dialogue with your audience.

Mentioned:

* FusionHQ

* 80/20 Sales and Marketing by Perry Marshall

* Leon’s Special Deal for Our Listeners

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Paul Mort is a huge proponent of daily email marketing.

Paul was out of shape and working at a factory…

…until he transformed his body, and his career, building a boot camp empire that spanned nine countries.

Paul got tired of swapping time for money, and decided to transform his life for a second time.  

Listen to Paul tell you, in his own words, how email marketing changed his life.

Paul’s secrets to creating dynamic daily emails are unquestionably effective. 

And… in this episode of the McMethod Email Marketing Podcast, Paul Mort will school you on how to become a daily email dynamo.

In this episode, you’ll discover:

* how to utilize daily emails to create repeat business. 

* how to turn survey results into CASH.

* the importance of walking away when things aren’t going the right way and coming back at the right time.

* the secret to perfecting the transition from your content to your sales pitch .

* the right way to use your surveys to generate your content for you.

* how to make yourself less accessible and still leave your audience wanting more.

* four questions you can ask that will give you THE BLUEPRINT to understanding your audience. 

* the secret to entertaining your audience, as well as pissing them off.

* how Paul sold out a conference using only daily emails and a paypal account.

Mentioned:

* IamPaulMort.com

* WuFoo.com

* LeanGreens

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Michel Fortin certainly has a way with words.

At age 21, Michel had already filed for bankruptcy…

…until a single quote empowered him to face his fears of failure and social anxiety.

He soon learned how to harness his unique gift of persuasive language.

Hear exactly how Michel became the first person to write copy that sold a million dollars in one day.

Michel has created formulas that are unbelievably useful  and incredibly POTENT.

And… in this episode of the McMethod Email Marketing Podcast, Michel shows you how to apply those formulas to email marketing.

In this episode, you’ll discover:

* the importance of learning to speak your audience’s language.

* how to turn survey results into CASH.

* secrets you can use to determine what level of awareness your audience is at.

* how great research can positively DEFINE your ability as a copywriter .

* one powerful trick about interviewing successful clients.

* how understanding your audience can help you determine exactly how long your copy should be.

* the importance of EMPATHY and how that can empower you to dramatically improve your sales revenue.

* insider tips that are guaranteed to help you generate a sense of urgency that will CLOSE SALES.

* two POWERFUL formulas that will transform the way that you write copy.

Mentioned:

* MichelFortin.com

* SuccessDoctor.com

* Fortinize.com/DDC

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

In copywriting, there is nothing more powerful than your words.

John Carlton was living in his car…

…until a REMARKABLE epiphany changed his entire outlook on life.

He became a digital marketing pioneer and wrote some of the very first marketing emails.

Hear firsthand how John was able to transform himself into one of the greatest copywriters on the planet.

John’s secrets are simple, easy-to-implement and UNBELIEVABLY EFFECTIVE.

And… in this episode of the McMethod Email Marketing Podcast, John shows you how to apply his strategies to email marketing.

In this episode, you’ll discover:

* the right way to gain the trust of your customers and potential customers.

* how to communicate with your subscribers and let them feel like you are speaking directly to them.

* the proper choice of words that will STARTLE and INTRIGUE people.

* how a subject line can transform the way that your customers perceive you.

* how to ensure that your customers actually look forward to your updates.

* the power of knowing your potential customers and how you can transform them into loyal subscribers.

* the most trusted secrets of sales and copy writing, and how they can be harnessed for modern email marketing.   

* the PERFECT way to trigger the responses you want from your subscribers, and close your deals.

* the secret to getting the right contact information, and staying out of the junk folder.

Mentioned:

* John-Carlton.com

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Say this out loud: “95% of sales coming from email marketing“.

Has an amazing ring to it, doesn’t it?

Shayna Oliveira was able to achieve this with an English language teaching and translation business.

Her approach is unlike ANYTHING you’ve ever heard before.

It’s a unique system with even LESS content.

Saving time and increasing conversions?

Yeah, I’m in!

 

In this episode, you’ll discover:

* the sneakiest secret you’ve ever seen on getting high-impact interviews (hint: it’s not what you’d think!)

* how to get emails out to your customers, and potential customers faster

* a fear-free way to get in contact and setup interviews with high level figures and leaders in all markets

* how to write epic content that all but FORCES people to make purchases (in less time than it takes to shave)

* the sexiest, highest quality offers you’ve ever seen

* how to know beyond a shadow of a doubt what your reader wants (and give it to them)

* if you’re not tailoring your emails to your customer, STOP WHAT YOU’RE DOING, and listen!

* get your subscribers to work for you (it’s easy, and ESSENTIAL)

* the easiest way to save time and effort (but still get great results)

* setting up auto-responder rules like a boss

* the battle between testing your work vs. editing as you go and which uses your resources effectively

Mentioned:

* Shayna Oliveira’s Website

* Pippity

* Shayna’s Blog

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

After writing 80 books and spending 30 years in a business, you’d probably know your stuff too.

That’s Bob Bly. 

Bob has written copy for over 100 companies.

He’s seen every mistake in the copywriting world.

And chances are, you’re making most of them right now. 

And chances are, they’re costing you big. 

In fact, just one of these mistakes alone could be resulting in 50% of your unsubscribes.

In this episode, you’ll discover:

* what one thing you actually need to do to be a killer copywriter

* a fatal blunder causing most copywriters to lose (and you can fix it before the end of the episode)

* how to discover the critical balance between content and sales

* there’s one difference between email marketing and other forms of marketing that will destroy you if you don’t take advantage of it

* how you can avoid forcing your readers to disconnect with you before they even read the second sentence.

* the Earth shattering secret to eliminating 50% of your list (hint: you don’t want to be doing this, but you probably are right now)

* what your audience actually wants from you and what they don’t (that will actually free up MORE of your time)

* how to use one of the most valuable pieces of old school marketing advice to instantly get a leg up on your competition

* finally, an inside view of what’s going on between your customers’ ears

* where to go for the number one source of wisdom in successful marketing

* one LIST DESTROYING phrase that you’re probably including in your email that you HAVE to eliminate TODAY

* the super simple to use tool that immediately increases rapport with your audience (and it’s absolutely free!)

Mentioned:

* Bob Bly’s site

* Ogleby

* Robert Collier

* Clayton Mayhies

* Gary Halbert

* Jay White

Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Hacking life is blowing up all over the place.

But one guy talks about hacking email marketing!

When you hear his key strategy for success, you’ll be blown away. 

It’s not with high pressure closing.

It’s not with offer after offer.

And it’s NOT the opposite.

Most people will be PISSED when they hear his answer, because it’s so counter-intuitive. But it works. 

In this episode, you’ll discover:

* how to use EMPATHY to actually get people to respond to your surveys

* how the RIGHT questions always seem to get the RIGHT answers

* the fundamental idea of relevance and how it causes people to follow you

* the most OBVIOUS and EFFECTIVE way to build your list

* if you’re not focusing your messaging on SPECIFIC topics, you’re missing the boat

* what one TINY change can cause your audience to start giving a shit

* a trigger that all but FORCES people to engage with your emails

* the power of purpose and the massive difference it can make

* why going to conferences and meetups can put your guest posting into OVERDRIVE

* the power of interviewing people who matter to you

Mentioned:

* Maneesh Sethi’s site – Hack The System | ThinkTraffic article

* Episode #17 of The Email Marketing Podcast

* Gary Halbert

* Joseph Sugarman

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This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.