In this episode, you’ll discover: 00:23 – the K.I.S.S. approach to writing email copy 00:50 – what my typical autoresponder looks like (and when it’s OK to break the rules) 00:58 – how to use SPEED as a weapon in your copy 01:07 – one factor that nearly FORCES prospects to click your sales ... Continue reading

The post How to Build Momentum Into Your Emails appeared first on Drop Dead Copy.

You may not have heard of David Deutsch. He’s a Hall-of-Fame copywriter. David’s been writing ads for decades… He’s sold millions of dollars of clients’ products. From copywriting at legendary agency Ogilvy & Mather on Madison Avenue –  …to penning direct mail pieces for giants like Maxwell House Coffee. These days, David’s a HIGHLY-SOUGHT consultant the PROS ... Continue reading

The post Episode #44 – David Deutsch On Uncovering Emotional “Hot Buttons” that Make Prospects Buy appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:26 – why you should NEVER worry about writing good copy 00:29 – my unusual background that might surprise you 00:46 – why formal credentials DON’T matter 00:59 – the reason your copy don’t need perfect grammar! 01:07 – why having no “formal writing training” might be an advantage ... Continue reading

The post What If I’m Not A Writer? appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:25 – a surefire way to LOSE profits 00:43 – why RELATIONSHIPS form the foundation of your marketing 00:51 – the coveted answer – how long should your sequence really be? 00:56 – why your prospect must “buy or die.” 01:17 – one habit you NEED to be doing ... Continue reading

The post “How Long Should My Autoresponder Be?” appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:27 – the mind-blowing way most entrepreneurs leave money on the table  01:15 – how often you should email your list (you have a few choices…) 01:33 – the Marketing 101 basics that “social media gurus” WON’T tell you 01:53 – your prospect’s most private, sacred space online – and how ... Continue reading

The post Why EMAIL Is Your Biggest Opportunity appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:18 – how you can PROFIT from defying this status quo of email marketing 01:02 – the truth about marketing “gurus” and vanity metrics 01:34 – one metric you can bank your business on (HINT: it’s NOT conversion rate) 01:47 – the surprising reason some internet marketers can make $10 ... Continue reading

The post Why Open Rates Don’t Matter appeared first on Drop Dead Copy.

What can a musician-turned-copywriter teach YOU about email marketing? Spencer Shaw is a reformed rock star who writes copy for BIG businesses. Real big. Like, Y-Combinator startups negotiating $500,000,000 exits big. And in this episode, Spencer spills all his copywriting secrets. What’s the “rock star guide” to writing SIZZLE HOT copy – …and getting prospects ... Continue reading

The post Episode #43 – Spencer Shaw On Entertaining Your Audience Like A Rock Star appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:51 –  how to start the very FIRST email in your autoresponder 01:00 – 3 questions you MUST ask your prospects to gain extreme empathy 01:50 – how to set the stage for what’s coming up – and get readers HOOKED 02:00 – the reason you should tease prospects…and never ... Continue reading

The post The Most Important Email in Your Autoresponder appeared first on Drop Dead Copy.

You read that right. Michael Silk writes email copy for high 7-figure and 8-figure products. Michael has discovered a way to get prospects CRAVING his next email – and whipping out their credit cards. It’s all about keeping your copy F.U.N. He believes that everyone – including your prospects – has a favorite sender. You get EXCITED when ... Continue reading

The post Episode #42 – How to Write F.U.N. Emails that Net 8-Figures with Michael Silk appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:24 – the FIRST step to writing killer email copy 00:36 – one pitfall where beginner copywriters screw everything up 02:10 – the question in a prospect’s mind that you MUST answer to make sales 02:23 – an example of a bad pitch (Does YOUR copy sound like this?) ... Continue reading

The post How to Pitch Without Being Pushy appeared first on Drop Dead Copy.