The McMethod Email Marketing Podcast

If you’re an author, you want to sell books.

LOTS of books.

You’ve probably tried social media, press releases, and a little email marketing.

And after you’ve listened to this episode… you’ll wish you had Tim Grahl on your side.

Why?

Because Tim has used his incredible techniques to bring success to Barbara Corcoran, Dan Pink, and a ton of others.

He does it with email marketing by making sure he is RELEVANT rather than the alternative… (a bunch of subscribers that couldn’t care less about you and what you do.

Interested in RELEVANT, ENGAGED subscribers?

Listen away…

In this episode, you’ll discover:

* why email marketing for AUTHORS is the MOST important part of marketing

* the POWER of staying in touch with people on a regular basis.

* the LEAST EFFECTIVE sales channel possible (and how it can be usable)

* a SIMPLE, three word strategy that can REVOLUTIONIZE your email marketing

* one of the biggest MISTAKES that people make in setting up their marketing campaigns

* how to use a book to build a MASSIVE platform

* a super sneaky technique for authors to use to build their list QUICKLY and EASILY

* some of the most detailed tactics for success in obtaining leads

* why a big giveaway is probably CRUSHING your chances for success

* where to find the best content for your autoresponder series

* THE MOST IMPORTANT facet of marketing that most people miss

Mentioned:

* Tim Grahl’s site – Out:Think

* Dan Pink

* Barbara Corcoran

* Digital Sophisticate

* Gretchen Rubin

Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

AppSumo has become one of those iconic companies in the online space.

At first glance, it could be said that they’ve got a focus on only the NERDosphere.

That’s why AppSumo makes for an interesting case study.

They went from ZERO customers to 500,000 customers…

…in just 18 months.

And guest what?

Email marketing played a CRUCIAL role in this rapid growth phase.

In today’s episode of the Email Marketing Episode, you’ll discover the 3 “profit pillars” used by Neville Medhora to unlock torrents of sales with email marketing.

Neville is/was the chief copywriter at AppSumo.

He writes SIZZLE HOT copy.

And he likes to tell stories.

 

In this episode, you’ll discover:

* how to develop SIZZLING HOT marketing chops (in as LITTLE time as possible)

* why the “magic bullet” of killer marketing DOESN’T exist (and how to stop chasing the pot at the end of the rainbow)

* how to become a master storyteller (and why, if you don’t tell stories, you’re leaving a MONSTROUS amount of money on the table)

* why no one cares about you (and how to use this curious psychological phenomena to boost sales)

* the CRITICAL ELEMENT of email sequences that make people whip out their credit cards (and how to use it TODAY)

* to teach or not to teach… THAT is the question (Neville has a very interesting perspective on this)

* an old-school advertising formula that never ceases to deliver (this is so BRAIN DEAD SIMPLE that even a neanderthal can use it to write sizzling copy)

* how to be interesting (remember.. the cardinal rule of marketing is “don’t be boring”)

* at what point should you ask people to take action?

* the “trust factor” element of email marketing that you ignore AT YOUR OWN RISK

* a strange profit-boosting way of writing emails that has nothing to do with catchy words or sizzle-copy

Mentioned:

* Neville Medhora’s site – Nevblog | Cuba Story

* Gary Halbert

* Joe Sugarman

* Prey

* Gumroad

* Tanya McGill Freeman

* The McIntyre Method

Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

When a listener writes in and BEGS me to interview someone because of the massive value they provided in a FACEBOOK post, you know they have to be awesome. That’s what happened with Kevin Davis.

Kevin’s been in the game since the 2004 AdSense “gold rush”, and he’s realized that the most important metric is conversions.

Why?

Because that’s the MONEY METRIC.

An 80% open rate doesn’t mean jack if NOBODY BUYS.

That’s why he’s on this episode – he’s got some killer insights into how to turn your email marketing into a converting machine using sophisticated methods like retargeting and segmentation, as well as refining your split testing and email analytics

 

In this episode, you’ll discover:

* how to get clients with BOTH inbound AND outbound marketing (and how I do it)

* getting good clients on a LONG TERM basis through insane demonstrated value

* when you should reach out to clients who have unsubscribed

* an autoresponder outline example for three different markets

* the McIntyre Method HIPS Framework and how it can create KILLER success

* why you can’t afford not to use paid traffic

* how incredibly STUPID it is to not consider the lifetime value of your customers

* the two different types of systems for email marketing software

* what list segmentation means to your ability to target customers based on their ACTIONS

* best segmenting practices when you’re just STARTING without worrying about BURNING your list

* what it means when someone opens an email, and when they click through, and when they buy

* text or html based emails? (you’ll be surprised to hear the differing results)

* how to retarget an audience who has completed certain actions using Facebook ads

* want your emails tested BEFORE you send them out? how about AUTOMATIC OPTIMIZATION?

* how to improve your delivery rate using simple text links

Mentioned:

* Kevin Davis’s websites: Business Growth Podcast | Youtube Channel

* Hubspot

* Ontraport

* Perfect Audience

* AdRoll

* Email On Acid

* Litmus

* MindValley

Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

First impressions are everything… especially in marketing.

Just think, marketing legend David Ogilvy said, “Five times as many people read the headline as read the body copy.”

FIVE TIMES!

Then the first 80 cents of every dollar is spent on your headline.

In Episode 28 of the Email Marketing Podcast, Dan Page shows us exactly how he writes ‘headsnapping’ headlines that not only grab attention… but invoke a powerful emotional response.

You’ll hear specific examples of how Dan has transformed boring industry jargon into headline worthy and exciting stories that capture entire communities.

Dan’s ability to weave an emotional story is astounding.

His writing has sold over $5,000,000 worth of products for clients.

And you can learn EXACTLY how he does it.

 

In this episode, you’ll discover:

* the VITAL importance of a first impression (and how you can capitalize)

* how to sharpen your headline copy skills through your day

* why picking up tabloids and reading spam emails is ENCOURAGED

* Dan’s personal method of developing a nose for a good story (and uncovering the headline)

* how writing 5-10 headline options can pay for itself

* why the FIRST words out of your mouth can cause failure (or success)

* how controversial headlines can turn an article into a powerhouse media magnet

* how digging to find the golden nugget of the story is so simple (but so difficult)

* uncovering the perfect story and how it triggers your emotions (controversy, juxtaposition, anger,

* jealousy, hope, laughter, incredulous and more…)

* the hidden headline, and how it’s simply waiting in plain sight

* why a story NEEDS substance to accompany a ‘headsnapping’ headline

* how niche tenure will help you calibrate your audience’s wants and desires

* the method of asking questions and observing actions that gives you a ‘nose’ for your audience

* creating excitement in a boring industry and why the media will EAT IT UP

* how having a glass of wine and laughing with friends can generate powerful and emotional headlines

Mentioned:

* Dan Page’s Website: Skill Highway

* [email protected]

* Search Engine Caffeine

* David Ogilvy

* Dan Kennedy

* Larry Ostrovsky

* Survey Monkey

Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Think social media is a waste of time?

Think again.

In episode 27 of the Email Marketing Podcast, Declan Dunn reveals the secrets SMART marketers are using to build huge lists of responsive prospects and buyers.

You’ll discover how (and why) social media is NOT a money hole… but rather, the gold-mine that people say it is (that is, when you know how to use it properly).

Up until this episode, I was not sold on social media.

But now?

I’m a believer.

Declan Dunn is a long-time internet marketer.

He’s been at it since the dark ages of the internet… 1995.

He’s been underground for the last 3 years, choosing to focus exclusively on high-end inner-circle clients.

 

In this episode, you’ll discover:

* how to use social media profitably (build your list, get more engaged prospects, make more sales… all with social media)

* the big fallacy of social media (and how you stand to gain by exploiting it)

* how people REALLY use social media (and how to take advantage of their behaviour)

* the true goal of social media (it is NOT to sell the first person who sees your ad)

* the wrong and stupidly ineffective way of using social media (if you’ve failed at social media in the past, this is why)

* a step-by-step plan for attacking social media marketing like a marketing BOSS

why the old-school copywriting rules don’t apply on social media (and more importantly, what DOES apply)

* how to design for maximum conversions on social media

* how to write emails that leverage the power of social media

* why you need to stop bitching about social media (and start using it the right way… to BUILD your business)

* Declan Dunn’s social media email marketing model (how he uses social media to build small-time brands into profit monsters)

* what time of the year do people buy the most stuff on social media?

* dumb (but easily avoidable) mistakes that everyone makes with social media when they first get started

Mentioned:

* Declan Dunn’s personal website

* Dunn Direct Studio

Intro and outro backing music: Forever More by CREO

 

Hands down, THIS is the most powerful persuasion technique of all time.

I ain’t exaggerating.

Religious leaders like Jesus, Buddha and Muhammad have used this persuasion technique to create movements that have swept across the world.

There are literally BILLIONS of believers in these religions… so you tell me:

Does this persuasion mechanism live up to the hype?

In episode #26 of the Email Marketing Podcast, you’ll discover how to put this powerful persuasion technique to work in your emails.

If you APPLY what you discover today, I promise you that you will transform your business over the next 6 months.

My guest, Richard Geller, came to me via Andre Chaperon.

We jumped on Skype for a chat about email marketing and I was blown away by Richard’s understand of marketing. This guy has CHOPS! He owns a business in the men’s relationships space, where they drive a TON of traffic to squeeze pages, then relentlessly follow up with their prospects via email.

 

In this episode, you’ll discover:

* what people are REALLY looking for when they open your emails (it’s not how-to tips, crash courses or another “guide to getting _______”)

* a powerful persuasion mechanism that has been used by influencers for thousands of years to get people to do what they want (ANYONE who has ANY POWER uses this mechanism… including religious leaders, politicians, sports superstars and of course, smart marketers)

* how Richard uses this profound persuasion mechanism in the real estate market

* a LIVE example by Richard of how he would write an email to sell a high-ticket product via email (to high-brow investment types)

* how to execute Richard’s “natural slide” pitch technique in EVERY email (stop killing the moment with your lazy, lowbrow copywriting skillz and do it right)

* how Richard adapts this technique to achieve different goals (there is nothing that works ALL the time)

* how to use “the turn” to turn ordinary bland emails into sales-rocketing super-emails (marketing pros use “the turn” like it’s going out of fashion)

* the single BIGGEST mistake you’re making with email (and how to correct it before it’s too late)

* Richard’s timeless advice on how NOT to be boring (remember.. the cardinal rule of marketing is “don’t be boring)

* how to have a call-to-action in EVERY email (without appearing like an annoying email spammer)

* how to teach people something WITHOUT giving them ANY tips at all (in case you didn’t hear, I think content marketing is WAY overrated and unnecessary for most people… this is why)

* the “great goal” of every email (without the right goal, you can’t “hit the mark”)

* how to solve the “opportunity vs pain” dilemma (should you sell to “the pain” or “the opportunity”?)

* how the brain’s happy chemical “dopamine” impacts conversion rates (and how to use this misunderstood ingredient of neuroscience to engage prospects, drive clicks and build sales)

Mentioned:

* Want to get in touch with Richard? Email me at john (at) themcmethod.com

* Andre Chaperon

Intro and outro backing music: Forever More by CREO

 

This week, I’m excited to introduce another AUSSIE in the email marketing game (from Sydney, just like yours truly):

Chris Hexton.

Chris is one of the 2 cofounders of Vero.

Vero allows you to send emails to prospects and customers based on what behaviours they have taken on your site and with your product.

Here’s an example:

You have a membership site and there are 10 videos for people to watch.

Suppose someone signs up and starts watching the videos.

Unfortunately, their mom calls in the middle of video 5 and they close the browser to answer the phone.

After talking with their mum for an hour, they’ve completely forgotten about your course.

And maybe, in a few days, they decide to request a refund because well gosh, they never watched all the videos.

With an application like Vero, you can send your customer an email a few hours after they leave to remind them to watch the rest of the videos.

Think about the implications…

Is there a feature of your SaaS product that someone hasn’t used on their free trial?

Automatically send them an email about it and increase the chances that they continue after the free trial finishes.

Is there a page on your site (such as your testimonials) that you think people should see?

Automatically send them an email if they haven’t visited it yet.

I hope you see where I’m going with this…

Behavioural email is INSANE.

And it is still the early days…

We’re standing at the beginning of an email marketing revolution.

Sure, the big companies do it already.

But do you think small to medium enterprises do this?

Nah.

They probably don’t even know about it.

And if they do, they probably haven’t set it up because they’re confused.

Now is your chance to get a huge advantage over your competition.

 

In this episode, you’ll discover:

* how to turn real-time actions users take on your website into highly-targeted email marketing campaigns

* behavioural or event-based email VS the classic direct response autoresponder campaign (maybe I need to change my title? Meet “the Behavioural Email Guy”…)

* What are transactional emails? (and why do they get more opens than transactional email than traditional email newsletters?)

* the power of relevance in 2013 (and why your current autoresponder could be WAYYY more relevant)

* subtle “hard to detect” marketing strategies that fit perfectly with behavioural email

* what makes people click links in your email (and how can you get more people to click your links)

* why behavioural email gives you the marketing-equivalent of a laser-focused rocket launcher (giving you the power to send emails to your customers that hit the nail on the head, EVERY time)

* how to target people with relevant offers (and then send them more relevant offers based on what offers they’ve purchased in the past… and then CONTINUE forever)

* simple email automation strategies used by service companies that are cleaning up in the marketplace (NO ONE is doing this)

* on the evolution of the classic autoresponders (how a small group of companies is changing the way email is used to drive leads and sales)

* how software is opening the door to INSANE levels of targeting and relevance

* how Amazon.com uses advanced email targeting strategies to get you to buy more cameras, surfboards and books

* how to send emails based on the features of your product that they have used

* how to avoid the “creepy factor” when using advanced targeting strategies

* will this make the average non-marketing person uncomfortable?

Ever been to the Warrior Forum?

It’s one of the most popular internet marketing forums on the internet.

Well, this podcast is based on one of the most shared MindValley Insights posts on Warrior Forum.

So this podcast is about some fascinating (and profit-inducing) stuff:

Email marketing.

Go figure, eh?

Email on the email marketing podcast.

The end result?

Get the sky-high open and click-through rates of MindValley Russia and ultimately, build your bottom line profits.

It all starts with Kristina’s “5 rules of excellent email marketing”.

Kristina uses these 5 rules to get open rates of 40% and CTRs of 25% and in this Email Marketing Podcast episode, you find out how she deos it.

Kristina Mand-Lakhiani is the co-founder of MindValley Russia. Like all great marketers, she spends her time dissecting, analysing and implementing email marketing funnels.

 

In this episode, you’ll discover:

* How to market to people who aren’t used to marketing without making them mad as HECK

* How Kristina uses the “marketing is like marriage” framework to get open rates of 40% and click-through rates of 25%

* Kristina’s 5 rules of “excellent email marketing”

* Why only 5% of any given marketplace will buy (and whether you should focus on the 5% or cater to the bunch of ’em)

* The “100 day rule of politics” that can be used to transform your email marketing

* The OVERWHELM problem of good marketing (and how MindValley Russia avoids mistakes that almost everyone else makes)

* The “balanced diet” rule of content marketing

* The most important thing in email marketing (it’s not open, clicks or opt-ins)

* How to train your prospects to act like well-behaved dogs (and buy everything you offer them)

* In any given email sequence, which month is the most important of the entire sequence?

* How to arrange your autoresponder sequence like an email marketing PRO

* How to write sales emails without writing sales emails (sell without selling and do it without coming across like a wimpy dickhead)

* How to use spreadsheets to get the “big picture view” of your autoresponder and marketing sequences)

Mentioned:

* Kristina’s original post on MindValley Insights

* MindValley Insights

* Vishen Lakhiani on the Email Marketing Podcast

* The Warrior Forum

Intro and outro backing music: Forever More by CREO

Today’s podcast is about how to become the “bad boy” (or gal) in your industry.

The world has enough nice guys and nice girls.

Fuck that.

The world needs men and women with… an EDGE.

…men and women who believe in something.

…men and women who stand for something.

…men and women who inject everything they do with their unique, powerful and beautiful identity (opinions of the masses be damned).

That’s what today’s podcast is about:

How to cut through the garbage, get to who you really are and use your REAL identity to crush the competition, attract customers and clients you love and be the change you want to see in the world.

As you’ll find out, there IS a way to achieve all these lofty goals with one simple strategy: be yourself

Just how the hell do you do that?

Listen to episode 23 of the Email Marketing Podcast to find out.

Matthew Goldfarb is the “head honcho” or “Chief Renegade Officer” at Corporate Renegade, a creative agency that creates breakthrough copy, messaging and strategy, with a simple end goal in mind… help people stand out.

Matthew’s goal with Corporate Renegade is to help people stand out, get noticed and ultimately, get paid.

He worked as a writer in the advertising industry for 12 years before setting off to blaze his own trail.

 

In this episode, you’ll discover:

* why being the “nice guy” in the room is bad for business (and how to cast off your “nice guy” shoes and develop an edge that attracts)

* how to escape the dreary dross of corporate servitude and forge your own path (to start with, you need to vanquish your corporate mindset – a problem common to many-an-entrepreneur)

* how to turn your business into a rip-roaring, swashbuckling adventure (while boosting profits and increasing efficiency)

* Matthew’s unconventional guide to standing out (it’s simple when you hear it)

* why trying to look cool like everyone else is hurting you not helping you

* the “Michelangelo Method” to creating unbeatable and impossible-to-imitate positioning (with a simple metaphor to make this lesson sink deep into your brain)

* covert persuasion techniques uses by cults and religions to create mass movements (and how to use them to your advantage in your own business and life)

* how do household brands like Starbucks build MASSIVE businesses and do it relatively easily?

* why “looking for customers” is the WRONG mentality to have (and how you can start attracting clients to you, on autopilot, starting today)

* burn your costume, quit acting and be yourself (how to overcome your fear of showing your true face and soak everything you do in integrity and authenticity)

* how to create the mythology of YOU

* how big players and earth shakers attract, cultivate and sell extremely large crowds of prospects

Mentioned:

* Book: Radical Honesty

* Book: Category of One

* Book: Grow

* Corporate Renegade (Matthew’...

Would you like to bump your open rates, beat the new “Promotions” tab feature in Gmail and protect your downside when it comes to email?

Meet Dan Deyette.

Dan Deyette is an email deliverability expert.

He has a very unique skill that can be summed up very easily: Dan knows how to make the emails you send actually REACH your subscriber’s inbox.

Because hey – if you haven’t optimized this stuff, you’re leaving cash on the table and under-utilizing your list.

Hack your way into your prospect’s inbox with Dan’s tips in episode 22 of the Email Marketing Podcast.

In a former life, Dan taught IM to college students.

These days, he builds custom email servers for clients with enough traction to need it.

 

In this episode, you’ll discover:

* how to unravel the “voodoo science” of email deliverability (and how to play the game like a winner)

* how does email REALLY work?

* what the hell is email deliverability? (and why should you care?)

* how to beat Google’s new tab feature in Gmail

* is email dead or more alive than ever?

* why using common email autoresponder providers like AWeber, Infusionsoft or Mailchimp could be killing your open rates and damaging your business

* how to develop an “email escape plan” (what will you do if your email autoresponder provider shuts your account and refuses to give you access to your leads?)

* the SCARY side of email autoresponders (and how to protect your downside)

* common email deliverability problems (and how to overcome them)

* why no one buys

products” in 2013, what they “buy” instead and how to play the cards in your favor

* how Dan gets SKY-HIGH email deliverability rates (inc. strategies and tactics you can apply the second you finish listening)

* how to set up your own private email server for $40 a month (plus, pay just $0.10 per 1,000 emails)

* how many subscribers do you need before you upgrade to a private email server?

Mentioned:

* Rich Schefren

* Internet Marketing Center

* TOMS Shoes on ILoveMarketing.com

Intro and outro backing music: Forever More by CREO