When Dane began using email marketing in his business, he tripled his revenue. Tripled. That’s 3x mofo’.

Cool, eh?

In the first Email Marketing Podcast, Dane shares the strategy behind how he tripled his revenue with email. For entrepreneurs with online businesses, this episode will be a doozy. Mostly, it’s Dane talking deetz on how he uses email to build relationships and drive sales.

In this episode, you’ll discover:

* Why Dane believes email is the center of his business (and how it remains the highest leverage point in his business)

* Where most entrepreneurs go wrong with email marketing (according to Dane, they go about it backwards)

* What is the goal of the first email? (not to make a sale, says Dane)

* Two questions that give you an instant competitive advantage (and when to ask your subscribers these questions)

* Dean Jackson’s amazing 9 word email that revives dead leads

* Dane didn’t get a single refund in The Foundation. Find out how.

* The biggest mistake Foundation members make with email (and the simple solution that means you’ll never make this mistake again)

* Why email is like a conversation (and how to use lessons from talking to make your emails more punchy, potent and effective)

Mentioned:

* Dean Jackon’s Amazing 9 Word Email That Revives Dead Leads

* The Foundation

* Paperless Pipeline

* Keynotopia

* Perry Marshall

* Sam Ovens’ interview on Mixergy.com

Intro and outro backing music: Forever More by CREO

Raw transcript:

John: It’s like second base on the first e-mail and work your way up to the crescendo.

Dane: Yes.

John: Hey, podcast listener. You’re about to discover insider tips, tricks, and secrets to making more sales and converting more prospects into customers with e-mail marketing. For more information about the e-mail marketing podcast, go to themcmethod.com/podcast. Hey, everybody, it’s John McIntyre here, the Autoresponder Guy, and it’s time for the first e-mail marketing podcast where we talk about the top tips, tricks, and secrets for making more sales and growing your revenue with e-mail marketing. It’s episode one, the first episode, and today we’ll be talking to Dane Maxwell, the creator of Deepfoundation.IO about how he used e-mail marketing to triple his business. To get the show notes for this episode of the e-mail marketing podcast, go to themcmethod.com/ep1; but first, I want to make you a deal. This is the first episode, like I said, and I new reviews. Now in exchange for a review, I’ll make you famous by reading out your review on next week’s episode, okay?

Step one, listen to the episode. Step two, go to themcmethod.com/podcast. Click on the review link. It will take you to the e-mail marketing podcast page and I-tunes where you can leave a review. Simple fun, and you’ll be famous and read it out in a sexy enthusiastic voice, okay? Anyway, now it’s time to get started. Let’s talk to Dane Maxwell. It’s John McIntyre here, the auto respondent guy. I’m here with Dane Maxwell, the creator of the Foundation.IO, a company that helps entrepreneurs start successful so...